Momentum-Magazine

y VOLUME 1 

2015 

KICKIN’ IT 

GLOBALLY 

HERBALIFE TAKES THE 

WORLD CUP BY STORM 

RONALDO 

UNCOVERED 

THE MAN BEHIND THE 

SPORTS LEGACY 

A QUALITY CONTROL 

EXCLUSIVE 

by RICH GOUDIS, 

HERBALIFE COO

2 / MOMENTUM 

NSF-CERTIFIED FOR SPORT ®

Seven premium products for nutrition, training, performance and recovery. 

■ / Formulas based on the latest science. 

PULL THROUGH 

/ Customize based on your specific training and performance needs. 

/ No artificial colors, flavors or sweeteners. 

MOMENTUM / 3

TABLE OF CONTENTS 

BRAZIL 

08 

Herbalife athletes shine on global stage 

12 

Global sports 

events powered 

by Herbalife24® 

nutrition 

20 

Ronaldo, the sports legend 

14 

World-class athletes going for the gold in 2016 

16 

Different 

teams, 

one proud 

sponsor 

28 

The man behind Herbalife24® shares his vision 

4 / MOMENTUM

36 

Making Major League Soccer history 

52 

The triathlon 

champ 

reveals what 

drives her to 

be the best 

38 

Herbalife 

COO talks 

product 

quality 

62 

Delicious, protein-packed recipes to fuel performance 

43 

8 tips to max out your workouts 

64 

The making of a perfect partnership 

MOMENTUM / 5

EMPOWERING | ACTIVE LIFESTYLES

FROM THE 

EDITOR 

This magazine highlights the results of 

passion for sports, dedication to quality 

and the tireless work it takes to achieve 

a dream, and it’s the start of even more 

amazing things to come. 

When Dr. John Heiss and I came 

to Herbalife nearly 5 years ago, 

we were asked to complete a very 

straightforward task: Create a sports 

nutrition line capable of supporting 

the best athletes around the world. 

Things were different at Herbalife 

in 2010. There were a few groups 

of Independent Herbalife Members 

practicing sports and living an active 

lifestyle in spread-out and disparate 

countries around the world, but the 

concept of a healthy, active life, as we 

know it today, did not exist yet. We 

had quite a few sports sponsorships, 

but many were limited by a simple yet 

hindering truth – the Herbalife brand 

was on their jerseys, but Herbalife 

Nutrition was in far too few stomachs. 

From day one, we were driven by our 

basic assignment to create sports 

nutrition products that would support 

the best athletes anywhere. We knew 

that if Herbalife developed high-quality 

products based on proven science, we 

could stand before any athlete, coach, 

trainer or agent, look them in the eyes, 

and be confident in our products’ ability 

to enhance performance. And with 

this basic truth satisfied, building an 

authentic, emotionally driven brand 

to support the products would be all 

but inevitable. 

What we did not know, and could 

not predict, was the symbiotic and 

relentless relationship that would be 

formed between the Herbalife24® 

brand and Herbalife Members. What 

started out as a simple “get it done” 

task has turned into a brand movement 

fueled by passion, positivity and raw 

energy that is now flowing all over 

the globe. This energy can only be 

described in one way: Momentum. 

Herbalife24® has been in racecars, 

speeding at over 200 mph on the track 

in Indianapolis; it has summited some 

of the highest peaks in the world; it 

has enabled athletes to traverse entire 

continents; and it is currently fueling 

the greatest footballer on the planet: 

Cristiano Ronaldo. Herbalife24® is 

here, and now it’s not only on athlete 

jerseys around the world – it is in their 

bodies, and most importantly, the 

quality it stands for is in their minds. 

And, the one constant that makes this 

momentum possible and the engine 

that propels it all is the Herbalife 

Members – supporting our athletes and 

supporting each other in pursuit of a 

performance-driven active lifestyle. 

With this passion behind Herbalife24® 

products and the brand we all have 

built, our momentum is a force to 

be reckoned with. Our first issue of 

Herbalife24® Momentum is a small 

glimpse of this global energy and we 

are just getting started, with much 

more to come, because there’s far too 

much to cover in these pages. So thank 

you for helping to propel this brand and 

to propel Herbalife as a leader in the 

sports nutrition industry. 

Let’s keep building that momentum! 

CASEY WEAVER 

Editor-in-Chief 

MOMENTUM / 7

OMAR 

GONZALEZ 

DEFENDER (Centerback) 

Dallas, Texas, United States 

UNITED STATES 

DAVID OSPINA 

GOALKEEPER 

Medellin, Colombia 

COLOMBIA 

ECUADOR 

FARYD 

MONDRAGON 

GOALKEEPER 

Cali, Colombia 

MARIO YEPES 

DEFENDER (Centerback) 

Cali, Colombia 

8 / MOMENTUM

PORTUGAL 

CRISTIANO 

RONALDO 

FORWARD (Striker / Winger) 

Madeira, Portugal 

BRAZIL 

MAXI RODRIGUEZ 

WINGER (Attacking Midfielder) 

Rosaria, Santa Fe, Argentina 

ARGENTINA 

FELIPE CAICEDO 

STRIKER 

Guayaquil, Ecuador 

FIFA WORLD CUP 

HERBALIFE-SPONSORED ATHLETES 

SHINE ON INTERNATIONAL STAGE 

Every four years, the hearts and minds of soccer fans 

around the world are fixated on one massive championship 

event. As billions tune in, Herbalife-sponsored athletes 

from all corners of the globe step onto the field and show 

the world what they've got! Here are the stars who proudly 

represented their countries in the sizzling nation of Brazil. 

MOMENTUM / 9

BEST-TASTING 

WAY TO REBUILD 

BLOOD, SWEAT AND TE

ARS DONE TASTEFULLY 

REBUILD STRENGTH 

Sustained amino acid delivery*. 

Rebuild lean muscle over a multi-hour period*. 

Supports immune function*. 

*These statements have not been evaluated by the Food and Drug Administration. 

This product is not intended to diagnose, treat, cure or prevent any disease.

HERBALIFE IRONMAN 70.3 

PUCON, CHILE 

One of the most spectacular 

backdrops on the IRONMAN 

circuit, the scenic course offers 

competitors and spectators 

alike dramatic views of the 

Chilean countryside over the 

70.3-mile route. 

HERBALIFE TRIATHLON 

LOS CARACAS, VENEZUELA 

The South American triathlon circuit 

returned for its second year, with 

three qualifying races throughout 

Venezuela in 2014. Hundreds 

of elite and amateur athletes 

competed during the April, August 

and November rounds in different 

locations throughout the country. 

JAN 2014 FEB 2014 MAR 2014 APR 2014 MAY 2014 

Herbalife24® nutrition 

powers sporting events 

around the world 

and helps athletes to 

perform at their best on 

and off the field. 

GLOBAL 

SPORTS 

EVENTS 

LEADVILLE RACE SERIES 

LEADVILLE, USA 

Spanning the Colorado Rockies, 

the Leadville Race Series is among 

the most scenic and challenging in 

the world. About 2,000 endurance 

athletes from around throughout 

the globe competed in the Leadville 

Trail 100 Mountain Bike Race 

presented by Herbalife24, on 

August 9, 2014. 


GDYNIA, POLAND 

The largest triathlon in Poland 

and the most popular racing 

event in Central and Eastern 

Europe, this race attracts actors, 

politicians and professional and 

amateur athletes from various 

countries. In 2015, the race will 

be part of the Ironman 70.3 

European Tour. 

100TH HERBALIFE FAMILY FOUNDATION 

CASA HERBALIFE, MEXICO 

In February 2014, the LA Galaxy soccer 

club helped celebrate the opening of the 

100th Herbalife Family Foundation (HFF) 

Casa Herbalife program in the Mexico City 

orphanage Hogar y Futuro, A.C. LA Galaxy 

President Chris Klein, players and coaches 

made a joint donation on behalf of the LA 

Galaxy Foundation and HFF. 

2016 SUMMER OLYMPICS 

RIO DE JANEIRO, BRAZIL 

2016 

DEC 2015 

12 / MOMENTUM

IBARRA 10K 

IBARRA, ECUADOR 

Designed to promote sports among 

families, the Ibarra 10k attracted 

1,600 amateur and professional 

athletes in September 2014. This was 

the fifth edition of the popular race, 

which included musical entertainment 

and local celebrities. 

JUN 2014 JUL 2014 AUG 2014 SEP 2014 OCT 2014 NOV 2014 

DEC 2014 


LOS ANGELES, USA 

Herbalife Triathlon LA is 

recognized as one of the 

top destination triathlons 

in the country. Some 1,500 

competitors raced, biked and 

swam along the Torrance, Calif., 

beachfront in September 2014. 

IRONMAN 70.3 

PUCON, CHILE 

The IRONMAN 70.3 in Pucan pitted 

competitors against challenging 

Chilean hills and calm waters of 

Villarrica Lake. The season’s first 

race of the year features incredible 

South American landscapes 

including dramatic views of 

Villarrica Volcano. 

ISA WORLD SURFING GAMES 

PUNTA ROCAS, PERU 

The surfing world had its eyes on 

competitors battling six to eightfoot 

swells over this intensely 

popular, eight-day competition. 

The event marked World Surfing 

Games 50th Anniversary. 

IBARRA 10K 

IBARRA, ECUADOR 

JAN 2015 FEB 2015 MAR 2015 APR 2015 MAY 2015 JUN 2015 

NOV 2015 

OCT 2015 

SEP 2015 

AUG 2015 

JUL 2015 

IRONMAN 70.3 

GURYE, KOREA 

MALIBU TRIATHLON 

MALIBU, USA 

TOUR 

TRANSALP 

MOMENTUM / 13

SIGHTS 

SET ON 

RIO 

Luis Camacho 

Heiner Oviedo 

Herbalife is the proud sponsor of 

the Costa Rica Olympic Team, a 

dedicated group of athletes who 

have already proven themselves 

among the best in the world. 

Powered by a combination of raw 

talent, hard training and Herbalife 

Nutrition, these men and women 

are now determined to reach the 

top of the podium in Brazil 2016. 

Susanne Piedra 

Luis Camacho – Mountain Biking 

Born in Monteverde, Luis started mountain biking at 

age 14. He now has a career that includes a gold medal 

in the national games, third place in the 2012 Pan 

American Mountain Bike Junior Championships and 

fourth place in the 2012 UCI World Cup junior division. 

In 2011, he suffered a potentially career-ending injury 

when he fell during training and had to drop out of 

competition for four months. Never one to surrender 

in the face of adversity, Luis fought to recover and 

continues training to represent his country in 2016, 

and looks forward to a long and fulfilling cycling career. 

Gerald Drummond – Track, Hurdles 

At 19, Gerald has already proven himself a remarkable 

athlete. He won three gold medals at the 2013 Central 

American Games, took fifth place in the 2013 Pan 

American Juniors and holds the national junior record 

in the 400-meter hurdles. 

Dirley Yepes 

Alia Cardinale 

With little support early in his career, Gerald had to 

depend on his own determination and the support 

of his mother – his biggest fan – to drive him on to 

victory. It all paid off when he became the only Costa 

Rican to qualify for the 2010 Summer Youth Olympics 

in Singapore, and he continues to train every day to 

become a world champion. 

Susanne Piedra – Inline Speed Skating 

As luck would have it, during Susanne’s first 

competition outside her country something went 

wrong and she suffered a fall. What could have been 

an early end to her career, instead motivated her to 

train harder and become the 2012 Central American 

Champion, the national champion for five consecutive 

years and finally to reach the No. 12 position in the 

world rankings. 

14 / MOMENTUM

For Susanne, sport is a way to improve both her health and her 

character, and to continue learning throughout a lifetime. A huge 

fan of Usain Bolt, she trains hard so that in 2016, 

her name can join his in the record books. 

Heiner Oviedo – Taekwando 

Thanks to the unfailing encouragement and support of his father, 

Heiner earned a spot in the 2012 Summer Olympics in London. 

He’s battled his way to the No. 9 spot in the world rankings (-58 

kilograms) and is striving to become No. 1. In 2014, he won a 

silver medal in the Santo Domingo Open and bronze medals in 

the Canada Open, Bolivia Open and the Pan American Olympic 

Festival. 

Aside from dominating the sport, Heiner’s future goals include 

sharing his knowledge with the youth of Costa Rican by becoming 

the coach of the National Taekwondo Team. “I want to motivate 

children to achieve greater things than I have achieved,” he says. 

Dirley Yepes – Fencing 

A pioneer of fencing in Costa Rica, Dirley has been a national 

champion since 2007 and has renewed the title six times (2007– 

2009, 2011–2013). She won the gold medal in individual epee at 

the 2014 Central American and Caribbean Games and was also 

the senior women’s champion at the 2012 War of the Roses Epee 

Tournament. 

Naturally competitive, Dirley began fencing because she likes 

challenges. And although she’s had to overcome uncertainties 

in the little-known sport, today, she studies architecture at her 

university and trains daily, hoping to reach the podium in Rio 

de Janeiro. 

“I want to motivate 

children to achieve 

greater things than 

I have achieved.” 

Heiner Oviedo 

Alia Cardinale – Triathlon 

Alia took on the challenge of her first national triathlon when she 

was just 12 years old. She had big dreams from a young age, and 

that first success gave her the courage to keep going. She continued 

her training with the guidance of French coach Claude Meyer, who 

sent her workout plans by email. Eventually, Alia moved to France for 

two years, during which time she competed in the French triathlon 

circuit, one of the best in the world. 

These days, Alia is racking up the victories, including first place 

in the elite women category at the 2014 CRC Triathlon National 

Championships, first place in the 2013 Central American Games, 

first place in the 2012 Pan American Cup in Santiago, Chile, and 

second place in the Pan American Cup in Playa Hermosa, Costa Rica. 

Currently, Alia is preparing for her biggest challenge yet: Brazil 2016. 

David Jimenez – Boxing 

Nicknamed “Medallita,” or “Little Medal,” David is a born fighter 

dedicated to his family and to boxing. Growing up, he worked in a 

cemetery and in construction, with all the money going to his family. 

And despite not having the funds for sporting equipment, he would 

diligently show up to practice in torn shoes. 

These days, David has more than earned his nickname, ranked 4th in 

the world (46–49 kilograms) by the International Boxing Association. 

He made history as the first Costa Rican to win a medal at an 

amateur boxing championship with his bronze at the 2013 AIBA 

World Amateur Boxing Championships. He won a gold medal 

at the 2011 Pan American Games and a bronze medal 

at the 2010 Central American and Caribbean 

Games. And as 2016 approaches, 

David continues to fight his 

way to the top. 

Gerald Drummond 

MOMENTUM / 15

IN THE SPOTLIGHT: 

HERBALIFE GLOBAL SPONSORSHIPS 

You may know Herbalife as a company 

that has produced game-changing 

sports nutrition products, but there’s 

more to the story. Herbalife is so 

passionate about helping people 

reach peak athletic performance that 

it sponsors more than 250 athletes, 

teams and competitive events 

around the world. Cristiano Ronaldo, 

international soccer superstar featured 

on the cover of this magazine, is one 

of them. Each of these sponsorships 

is built upon a mutual desire and 

commitment to pursue excellence in 

sports, fitness and overall nutrition. 

Herbalife sponsorships span a wide 

range of individual and team sports: 

from cycling to football to cricket and 

everything in between! Here, you’ll learn 

more about a few professional teams 

that have chosen Herbalife as their 

Official Nutrition Sponsor. Herbalife 

provides these teams with products 

to aid in performance and recovery, 

and the teams provide Herbalife with 

deeper insight into their players’ unique 

nutritional needs. In this way, the 

partnerships are “win-win”! 

FC SPARTAK MOSCOW 

(SOCCER) 

RUSSIA 

Founded in 1922, Spartak is named after Spartacus, the legendary gladiator slave who led 

a rebellion against the Roman Empire. The team has always played with a ferocity befitting 

a warrior and, today, it remains one of the most successful teams in the country’s history. 

To help supplement their nutritional needs and support recovery, this nine-time Russian 

championship team turns to Herbalife. 

“Our daily workouts and trainings, our everyday work, now seems inconceivable without 

Herbalife ® products,” explains Mickahil Varapetov, coaching staff rep. “We use Formula 1 

Nutritional Shake Mix as ultimate nutrition. It’s a great source of protein. That is so 

essential for the football players, as well as for everyone who does hard and active 

muscular work.” 

The players also enjoy the convenience of Formula 1 Express Bars. 

“There are times when they don’t have time to eat,” adds Varapetov, “because of 

circumstances related to flights, moving or changes in the competition’s schedule. 

Instead of heading for some fast-food options, we have Formula 1 Express Bar.” 

VIETNAMESE OLYMPIC 

TEAM (VARIOUS SPORTS) 

VIETNAM 

Herbalife is proud to sponsor 18 

Vietnamese athletes in sports that 

include Vovinam (Vietnamese martial art), 

judo, gymnastics and golf. The Vietnam 

National Vovinam Team competed in the 

South-East Asian Games (SEA Games) in 

2011, with much success, bringing home 

a total of five gold, seven silver and two 

bronze medals. The team was also named 

the Number 1 Team competing in the SEA 

Games. Herbalife also proudly sponsors 

Vietnam’s number one-ranked professional 

golfer, Tran Le Duy Nhat, who won the PGA 

Singha Classic Tournament in Thailand. 

These sponsorships provide a golden 

opportunity to showcase Herbalife’s 

commitment to a healthy, active life 

supported by good nutrition. 

16 / MOMENTUM

REPUBLICA 

REPUBLICA 

AMERICA CENTRAL 

DE 

AMERICA CENTRAL 

DE 

COSTA RICA 

COSTA RICA 

ALSO PROUDLY SPONSORED BY HERBALIFE: 

OSPREYS RUGBY TEAM 

UNITED KINGDOM 

The Ospreys have established 

themselves as the leading team in Welsh 

rugby and as one of Europe’s big hitters. 

They have already won four Celtic 

League titles, more than any other team, 

and remain the only Welsh regional team 

to defeat a major touring nation, when 

they took on the Australians in 2006. 

ATHLETES 

Cristiano Ronaldo 

Soccer | Portugal 

Gabriel Villarán 

Surfing | Peru 

Ciprian Bălănescu 

Triathlon | Romania 

Nicolás Fuchs 

Rally Car Racing | Peru 

Déborah Rodríguez 

Track | Uruguay 

MC Mary Kom 

Boxing | India 

Heather Jackson 

Triathlon | United States 

Rafaella Camet 

Volleyball | Peru 

TEAMS 

Western Sydney Wanderers FC 

Soccer | Australia 

Sussex County Cricket Club 

Cricket | United Kingdom 

LA Galaxy 

Soccer | United States 

Trentino Volley 

Volleyball | Italy 

SK Wyverns 

Baseball | Korea 

KR Basket Reykjavik 

Basketball | Iceland 

Jamis Hagens-Berman 

Pro Cycling | United States 

Alta Ruta 4x4 

Off-Road Racing | Peru 

“We are the first rugby team that 

Herbalife has been associated with, and 

the affiliation between us is really good,” 

said Andy Lloyd, team manager. “Having 

proper nutrition, hydration and recovery 

is absolutely paramount for the players… 

Any extra advantage we can get is 

massive for us.” 

Ryan Bevington, team prop, agrees 

on the importance of sports nutrition. 

“The main thing for us is recovery, 

because we have such short times in 

between games and training. So we 

emphasize taking the supplements to 

get your protein in, to get your recovery 

in and to get back on the bandwagon for 

training. These [Herbalife ® ] products are 

a great support for that.” 

Susanne Piedra 

Skating | Costa Rica 

Arriana Errigo 

Fencing | Italy 

Walter Nosiglia 

Motor Sports | Bolivia 

Heiner Oviedo 

Taekwondo | Costa Rica 

Virat Kohli 

Cricket | India 

Cergy Pontoise Hallball 95 

Handball | France 

Hammarby Football 

Soccer | Sweden 

AFC Ajax 

Soccer | Netherlands 

Pumas 

Soccer | Mexico 

TO FIND MORE SPONSORED ATHLETES AND TEAMS, 

GO TO HERBALIFESPORTS.COM. 

DO FLAMENGO (SOCCER) 

BRAZIL 

Clube de Regatas do Flamengo is a Brazilian soccer club based in Rio de Janeiro, Brazil. 

The club was founded on November 17, 1895; however, they did not play their first 

official match until 1912. Flamengo has been one of the most successful soccer 

franchises in Brazil, having won six Campeonato Brasileiro Serie A titles and three 

Copa do Brasil titles. With over 39 million supporters, Flamengo is considered one of 

the most popular teams in Brazil and was voted by FIFA as one of the most successful 

football clubs of the 20th century. 

In April 2014, Herbalife officially partnered with this classic team, with the goal of 

providing players with nutritional supplements to help boost performance and recovery. 

According to Fred Luz, Flamengo Director General, the partnership with Herbalife 

proved “the value of the club and the confidence of great products to invest in the 

Rubro-Negra colours.” 

MOMENTUM / 17

A SPECTACULAR RACE ACROSS EUROPE 

TOUR TRANSALP | June 28 –July 4, 2015 

REGISTER FOR 2015 

Join 1,200 amateur riders for an unforgettable race on beautiful winding 

trails through the Austrian and Italian Alps. Herbalife is proud to be the 

main sponsor of one of the best-known cycling events in Europe, with 

Herbalife Chairman and CEO Michael O. Johnson, executives and several 

Members having participated in 2014. Join us in 2015! 

18 / MOMENTUM

Please register at: Tour-Transalp.de/deutsch/news/alle-meldungen/

20 / MOMENTUM

The Man Behind the Sports Legend 

ou can see it in his eyes. The grit, the passion and the razor-sharp focus. 

When international soccer superstar Cristiano Ronaldo steps onto the field, 

the game becomes far more than just a game. It’s the next challenge in his 

never-ending pursuit to become a better athlete. Then there’s his pure physical talent 

– the strength, the speed and the agility. While Ronaldo may have been genetically 

blessed with physical greatness, his skills have also been honed after years of 

steadfast training and nutrition. Together, Ronaldo’s powerful blend of mind and 

muscle, easily makes him one of the best athletes to ever play the game. 

His many awards and honors are a testament to this fact. Most recently, Ronaldo 

captured the 2014 FIFA* Ballon d’Or title, an award given by FIFA * to the best male 

player of the year. Based on votes from national coaches, captains and international 

journalists, the FIFA* Ballon d’Or is a highly coveted prize – and this was Ronaldo’s third 

time winning it. He’s also received the ESPY Best International Athlete Award (2014), 

the UEFA Best Player in Europe Award (2013–2014), the UEFA Champions League Top 

Scorer Award (2013–2014) and a slew of other highly acclaimed accolades. 

But there’s more to Ronaldo than meets the eye; more than the games he’s won, more 

than the records he’s broken and more than the awards that line his resume. He is a 

man of multiple dimensions, and this is his story. 

* 

FIFA is not affiliated with Herbalife. 

MOMENTUM / 21

“ I’M DEDICATED TO IMPROVING MYSELF ALL THE TIME , 100 PERCENT. ” 

WHERE IT ALL BEGAN 

Cristiano Ronaldo dos Santos Aveiro, known to the world as Cristiano Ronaldo or “CR7” because 

of his jersey number, was born on February 5, 1985, in Madeira, Portugal. At an early age, he 

remembers playing soccer in the streets of his working-class neighborhood. He felt an 

immediate connection with the ball – one that other kids his age didn’t seem to have. 

He first realized he had talent when his friends marveled at his soccer tricks and 

asked him to demonstrate them over and over again. Still, at this young age, 

Ronaldo had no idea how far his passion for soccer would take him. 

“I didn’t think that one day I would be a professional and play, for example, 

for Manchester United or Real Madrid,” he explains. “I just played 

for the enjoyment of it.” 

Seeing his zest and skill for soccer, Ronaldo’s father invited him to play at the 

local amateur soccer club where he worked as a kit man. Young Ronaldo was 

just 8 years old. “I went there every day to train, and I liked being part of 

a team,” remembers Ronaldo. “My father was there to help me, and this is what 

I remember from when I was a kid.” 

DRIVEN TO SUCCEED 

Throughout the years, Ronaldo has pushed himself in situations where other 

athletes may have thrown in the towel. “I’m dedicated to improving myself all the time, 

100 percent,” says Ronaldo. “It’s born with me. You can have talent and the potential to be 

a great player, but you have to work at it. I’m focused on my training and on my game, 

and I dedicate myself all the time. That’s what I continue to do because I think it’s very 

important for my career. It’s how I keep seeing results and how I get better at my game.” 

At the heart of Ronaldo’s dedication is a genuine love for the sport. “I’m passionate about my work. 

It’s what I love to do,” Ronaldo expresses. “I don’t do it because I have to do it or because somebody 

pushed me. I do it because I love it and feel passionate about it. If you do things naturally, with 

passion, they will be much easier.” Around the world, millions of fans catch a glimpse of this passion 

when they tune in to watch Ronaldo play. They also feel more connected to him through social media. 

In October 2014, Ronaldo became the first sportsperson (and the second person after Shakira) to 

reach 100 million followers on Facebook. 1 According to Forbes.com, he has also had the fifth highest 

social media ranking in the world. 2 When asked how he feels about the love and respect his fans 

have for him, Ronaldo is extremely grateful. 

“This is good. It has given me motivation to work more and be better for both the present and future, 

because I know that wherever I am in the world, I have a lot of fans. They always support me in the good 

moments and in the bad moments, so I don’t want to disappoint them. This is why I always try to play well. 

22 / MOMENTUM 

1 

“Ronaldo makes history with 100M followers on Facebook”. Yahoo. Retrieved 14 October 2014. 

2 

The World’s Most Powerful Celebrities. Forbes. 16 May 2012. Retrieved 8 June 2012.

MAN OF THE YEAR(S) 

Recent Awards 

“I TRY TO SCORE GOALS FOR MY CLUB AND FOR THE 

NATIONAL TEAM BECAUSE I KNOW THEY ALWAYS 

SUPPORT ME. I WANT TO GIVE BACK TO THEM .” 

Ronaldo shares that even when attacked by critics, he doesn’t let it get the best of him. 

In fact, it just fuels him to do better. “This has given me extra power,” he admits. “Especially 

when I play away games, when the crowds boo me. This has given me extra motivation 

because I want to show them that they are wrong and that this is what I’m born to do.” 

FOCUSED ON PHYSICAL FITNESS 

While Ronaldo partly credits his genetics for his success, he’s also quick to stress the importance 

of his training and exercise. “Genetics are very important,” he says, “but if you work on your 

genetics you will become better. Being in good shape is so important. It’s a weapon for me, 

because I think it’s something that gives me an advantage over other players.” 

When it comes to training duration, Ronaldo firmly believes that quality trumps quantity. “My 

training hours are normal. I think I do the same training as my teammates. But I believe the 

difference is if you do it 100 percent, it doesn’t matter how long you’re training. You can’t train 

for 10 hours and give 100 percent the entire 10 hours. If you are training one or two hours with 

100 percent focus, that’s enough in my opinion.” 

In the years ahead, Ronaldo is committed to maintaining and even building his strong, 

muscular physique. “It’s going to take dedication and hard work but, for the future, I will try 

to maintain the same level of fitness. I know difficult moments and small injuries are coming 

with age, and I’m going to push myself until my body gives me the answers I want. This is 

why I’m enjoying the present; I don’t think a lot about the future, because I know the future 

will be good too. I just enjoy the moment. I feel good. My body is good. I may be living the best 

moments of my career so far, and I want them to continue.” 

s 

FIFA Ballon d’Or: 2008, 2013, 2014 

s 

ESPY Awards Best International 

Athlete: 2014 

s 

BBC Overseas Sports Personality 

of the Year: 2014 

s 

UEFA Best Player in Europe Award: 

2013–14 

s 

UEFA Champions League Team of 

the Season: 2013–14 

s 

LFP Best Forward: 2013–14 

s 

LFP Best Goal: 2013–14 

s 

LFP Best Player: 2012–13, 2013–14 

s 

Trofeo Alfredo Di Stéfano: 2011–12, 

2012–13, 2013–14 

s 

La Liga Top Scorer: 2010–11, 2013–14 

s 

FIFA Club World Cup Silver Ball: 

2008, 2014 

s 

World Soccer Player of the Year: 

2008, 2013, 2014 

s 

Onze d’Or: 2008, 2013 

s 

FIFA FIFPro World XI: 2007, 2008, 

2009, 2010, 2011, 2012, 2013, 2014 

s 

UEFA Champions League Top Scorer: 

2007–08, 2012–13, 2013–14 

s 

UEFA Team of the Year: 2004, 

2007, 2008, 2009, 2010, 2011, 

2012, 2013, 2014 

s 

IFFHS World’s Best Top 

Goal Scorer: 2013 

s 

UEFA Euro Top Scorer: 2012 

Earlier Awards 

s 

FIFA World Player of the Year: 2008 

s 

UEFA Euro Team of the Tournament: 

2004, 2012 

s 

Sir Matt Busby Player of the Year: 

2003–04, 2006–07, 2007–08 

s 

PFA Premier League Team of the Year: 

2005–06, 2006–07, 2007–08, 2008–09 

s 

Premier League Player of the Month: 

November 2006, December 2006, 

January 2008, March 2008 

s 

PFA Players’ Player of the Year: 

2006–07, 2007–08 

s 

FWA Footballer of the Year: 

2006–07, 2007–08 

s 

Barclays Player of the Year: 

2006–07, 2007–08 

s 

PFA Young Player of the Year: 

2006–07 

s 

ESM Team of the Year: 2006–07, 

2007–08, 2010–11, 2011–12, 

2012–13, 2013–14 

s 

Premier League Golden Boot: 

2007–08 

s 

European Golden Shoe: 

2007–08, 2010–11, 2013–14 

s 

UEFA Club Forward of the Year: 

2007–08 

s 

UEFA Club Footballer of the Year: 

2007–08 

s 

FIFA Club World Cup Silver Ball: 

2008, 2014 

s 

FIFPro World Player of the Year: 

2008 

s 

FIFA Puskás Award: 2009 

s 

Copa del Rey Top Goal Scorer: 

2010–11 

s 

Bravo Award: 2004 

MOMENTUM / 23

UP CLOSE AND PERSONAL 

NATIONALITY: 

Portuguese 

CURRENT CLUB: 

Real Madrid C.F. 

PREVIOUS CLUBS: 

Sporting CP, Manchester United 

HEALTHY NUTRITION 

Any serious athlete knows that proper nutrition is absolutely vital to strength and performance. 

Today, Ronaldo has this piece of the puzzle nailed. But he remembers a time, as a skinny young boy, 

when sports nutrition was a mystery to him. 

“I remember when I was 11 years old and people would say, ‘You have fantastic talent, but you’re 

small and skinny. You have to eat,’” says Ronaldo. So I started to eat two plates. My teammates and 

I would go to the supermarket to buy yogurts, and we would drink them to gain weight because we 

were so light.” 

Even during his mid-teens, Ronaldo still remembers being a ‘”toothpick.” As he explains, “I was very, 

very skinny. But I had something – a bit of definition. I just wasn’t strong enough yet. So I started 

to go to the gym with my friends, and after two or three years, I started to have a little bit of 

muscle. Everyone started to change their opinion about me.” 

“HERBALIFE ® PRODUCTS ARE FANTASTIC, 

AND THEY’VE HELPED ME A LOT. ” 

SHIRT NUMBER: 

7 

POSITION: 

Forward 

Nickname: 

CR7 

HOLDS RECORD FOR: 

Most Goals Scored in a 

Single Season for Real Madrid 

OTHER SPORT 

INTERESTS: 

Tennis, Ping Pong, 

Basketball, Boxing 

Today, Ronaldo starts his day with a good breakfast and fuels his body with a balance of quality 

proteins, healthy carbohydrates and ‘good’ fats throughout the day. “I think good nutrition is important 

anytime, but especially after training or a game for muscle recovery,” says Ronaldo. “I cannot live 

without it. It’s very important for me, and for other top athletes or people training at any level.” 

As strict as he is about his diet, Ronaldo isn’t afraid to “cheat” every once in a while. “I try to eat well 

all the time, to have good supplementation and to drink well. But if there’s a day or two where 

I’ll go out and treat myself to something like cake, I don’t have a problem with this,” he says. “I also 

have good genetics. But some people don’t have good genetics and they drink lots and don’t sleep 

well. This happens in every sport, not just soccer. For these athletes, it will really affect their 

future. They’re going to be awfully tired and they’re going to have more injuries. That’s why I’m 

always careful about these things.” 

A PARTNER IN HERBALIFE 

About five years ago, Ronaldo became aware of Herbalife for the first time. He was immediately 

drawn to the products because of their quality. Today, Herbalife is proud to be Ronaldo’s Global 

Nutrition Partner. Together, they have also been collaborating on a new Herbalife ® isotonic hydration 

drink, which will launch in 2015. 

“Herbalife ® products are fantastic, and they’ve helped me a lot,” says Ronaldo. “I think there are 

many good products on the market, but Herbalife is my personal favorite. I believe in them because 

they support my training regimen, and I’m honored to be part of the Herbalife family.” Post-workout 

or following a game is when Ronaldo most appreciates using Herbalife ® products. As he recounts, 

“I notice that I feel better when I take Herbalife. If your body isn’t given the right nutrition, it won’t 

perform how you want it to.” 

Just as importantly, using Herbalife ® products gives Ronaldo peace of mind when it comes to drug 

testing. He is confident knowing that Herbalife ® products are completely safe, healthy and clean. 

24 / MOMENTUM

“DOPING IS SOMETHING I’M ALWAYS 

AFRAID OF — ALWAYS. ” 

“It’s the worst thing that can happen to an athlete,” says Ronaldo 

in reference to doping. “For example, if I go to a restaurant or a 

bar and someone puts something in a drink, I’m petrified of that 

because it would be the end of my career. Your whole reputation 

would be shot. Everyone would say ‘He’s always in good shape 

because he takes drugs.’ But this will never happen to me 

because I’m doing the proper things, especially in this case with 

Herbalife.” 

FROM THE FIELD TO FATHERHOOD 

On the field, Ronaldo’s heart and soul might be focused on the 

game, but off the field his proudest accomplishment is his son – 

Cristiano Ronaldo, Jr. 

“Being a father is fantastic,” he explains enthusiastically. “It’s 

kind of a dream for me still. To wake up in the morning, to put my 

kid in school and to realize that he loves me is fantastic. I love it. 

This experience. I feel very, very happy.” 

“The best advice that I’m going to give him is to value education,” 

says Ronaldo. He knows that I am his dad, and that he has my 

name. There will be a little bit of pressure for him, so this is why 

my focus is to give him a very good education. I think the most 

important things for him will be respect and a good education.” 

As a father, Ronaldo also finds himself more in tune to the 

needs of needy children. For this reason, he also works with 

Save the Children, an international organization that promotes 

children’s rights, provides relief and helps support children in 

developing countries. 

“Children are the most important thing in the world,” he says. “If 

you can help them, you make the world better. This is what I try 

to do, especially now.” 

THE ROAD AHEAD 

What do the next few seasons have in store for Ronaldo? 

Where will he be in 10 years? Will he still be as fit 

and agile on the field as he is today? 

“I don’t know,” Ronaldo admits. “I hope I perform very similar 

to now. I will work on it. I hope to be in good shape when I’m 

38, 39 and beyond. And I will always be a 100-percent athlete.” 

MOMENTUM / 25

26 / MOMENTUM

MOMENTUM / 27

THE MAKING OF HERBALIFE24 ® 

THE 

TRAILBLAZER 

JOHN HEISS REVEALS HIS 

VISION FOR HERBALIFE24 TM 

JOHN HEISS 

DIRECTOR OF SPORTS AND FITNESS, WORLDWIDE PRODUCT MARKETING, HERBALIFE 

28 / MOMENTUM

Intense focus, attention to detail and the willingness to put in the hard work – these are the traits 

that define great athletes, and not surprisingly, they are the same traits that John Heiss, Director 

of Sports and Fitness, Worldwide Product Marketing at Herbalife, and his team used to create 

Herbalife24®, a customizable sports nutrition line to help athletes train, perform and recover like 

never before. 

With a Ph.D. in biochemistry from the University of California, Los Angeles,* and a lifelong love of 

sports that includes cross country running, competitive downhill skiing and competitive cycling, 

Heiss has firsthand experience about the kind of nutrition that athletes need to perform at their 

best. And he wasn’t seeing other products meet those needs while also providing the trust that 

comes from quality ingredients, diligent testing and proven results. 

SURPASSING INDUSTRY STANDARDS 

By the time Heiss became part of Herbalife, he had already been ruminating for years about 

nutrition products that would be ideal for athletes. So now that he had access to state-ofthe-art 

facilities and brilliant technical scientists, he and his team set out to develop a line of 

comprehensive sports nutrition products that would surpass industry standards. The result was 

the launch of Herbalife24® in 2011. 

“We spent about nine months of just planning and research at Herbalife to develop the line,” Heiss 

says. Because of the company’s many sports sponsorships, Heiss and his team had access to 

feedback from top athletes throughout the world. “We spent a lot of time traveling internationally, 

meeting with a lot of our teams and athletes,” he says, mentioning soccer clubs like FC Barcelona 

from Spain, FC Spartak from Russia and Maccabi Haifa from Israel. 

More recently, they’ve collaborated with international soccer superstar Cristiano Ronaldo on a 

new isotonic drink. “Ronaldo felt he didn’t have great nutrition for a really hard practice session 

MOMENTUM / 29

“It’s good enough for 

pro athletes, but it’s 

also for somebody 

who’s working out 

on weekends, who 

considers themselves 

an athlete just for that 

moment in time.” 

or things to drink during a match,” Heiss says. “So we 

got his input to make what we think is an ideal isotonic 

drink that someone can use during exercise.” The new 

drink, which will be cobranded with Ronaldo, is in final 

development stages and will be available in 2015. 

All the fieldwork proved invaluable to help them 

discover what products the teams and athletes were 

already using and what gaps were not being met in 

their nutrition. 

PAINSTAKING DETAILS OF QUALITY 

Along with the copious feedback, Heiss and his team 

carefully examined a broad spectrum of existing 

research on nutrition and ingredients to really hone 

in on the formulation for Herbalife24® products. “We 

read about the latest research and findings from the 

top universities and even the private sector as the 

basis for coming up with ingredients,” Heiss confirms. 

“We looked at all the research in order to find the right 

amounts, the right ratios, the right proteins and things 

of that nature to really build up these products.” 

Of course, they also looked at the marketplace to 

see what consumers were looking for, although their 

aim wasn’t to copy existing products. They didn’t 

30 / MOMENTUM

“I always look at 

the label and look 

at ingredients.” 

just take the same ingredients you’d find 

in a GNC protein shake, mix them up in a 

canister and put an Herbalife24® label on 

it. “There is so much more that goes into a 

product than that,” Heiss says. “It’s all the 

painstaking details of quality that lead up to 

an Herbalife24® product.” 

They could’ve just used the same run-ofthe-mill 

whey protein concentrate that other 

brands use, but instead Heiss and his team 

focused on blends of proteins that, based 

on their research, would provide the best 

results for athletes. “We used whey protein 

isolate, which is a more pure form of whey 

protein,” he says. “We used casein protein, 

which is a slowly digested form. That’s 

what I think the point of real distinction is, 

the quality of ingredients, the ratios, the 

amounts, all those kinds of things.” 

PRODUCTS EMBRACED BY ATHLETES 

It’s important to remember that 

professional athletes have too much to 

risk by using any product that they don’t 

trust 100 percent. Reputations and careers 

can be devastated by a product that 

inadvertently triggers a blood or doping 

test. For this reason, it was vital that every 

Herbalife24® product sold in the United 

States be NSF Certified for Sport®*. This 

means athletes can rest assured that every 

single lot of product is tested for nearly 200 

known banned substances. (See NSF Facts 

on page 41.) 

As a result, Herbalife-sponsored athletes 

have embraced the products, counting 

on them to improve their training and 

performance. This is a great source of pride 

for Heiss and his team. Imagine something 

you made helping to give Cristiano Ronaldo 

the drive to score a game-winning goal – or 

just picture champion triathlete Heather 

Jackson fueling up with your drink as she 

sets another course record. 

“It’s definitely a cool feeling,” chuckles 

Heiss, who gets even more excited when 

he sees non-sponsored athletes using the 

products. “I remember seeing a video [of 

MOMENTUM / 31

GABRIEL VILLARAN 

Surfing (Peru) 

% 

CLEAN & 

TESTED

“That’s what 

I think the 

point of real 

distinction is, 

the quality of 

ingredients, 

the ratios, the 

amounts, all 

those kinds 

of things.” 

Richard Sherman of the Seattle 

Seahawks] doing a cooking segment, 

and in the background of his kitchen 

there were Herbalife24® canisters. 

It’s those kinds of things, when 

athletes are just using the products 

because they like them and they 

work, that are the most rewarding.” 

THE BEAUTY OF THE PRODUCTS: 

THEY JUST WORK 

While Herbalife24® was created to 

meet the nutritional needs of pro 

athletes, the line was also designed 

to help anybody who is athletic and 

health conscious. “It’s good enough 

for pro athletes,” Heiss says, 

“but it’s also for somebody who’s 

working out just on the weekends, 

who considers themselves an 

athlete for that moment in time.” 

Whether it’s someone training for 

an amateur triathlon, or a weekend 

warrior who likes to go mountain 

biking with friends, they can benefit 

from Herbalife24® just as much as 

the pros do. “Professional athletes, 

they’ve got all day to train, and they 

eat whenever they want,” Heiss 

says, “but Herbalife24® products 

can also help someone who goes to 

the gym in the morning before work 

to maximize that one hour of gains.” 

For Heiss, in the end it all comes 

down to trust – trust in the 

quality and safety of Herbalife24® 

products, and in the fact that they 

will do what he designed them to 

do. “I always look at the label and 

look at ingredients,” he says of any 

product he uses. “Some people 

maybe don’t read the ingredients; 

they just want a product that works. 

That’s the beauty of Herbalife24® 

products: They just work.” 

*These statements have not been evaluated by 

the Food and Drug Administration. This product 

is not intended to diagnose, treat, cure or prevent 

any disease. 

MOMENTUM / 33

TIME TO GET BACK 

HELPS COMBAT TEMPORARY 

EXERCISE-INDUCED INFLAMMATION *

WHAT YOU PUT IN 

RESTORE 

REST ASSURED 

Supports the body’s natural response to temporary, exercise-induced muscle inflammation*. 

Supports immune function*. 

Maintains muscle mass*. 

Speeds recovery from aerobic and anaerobic exercise by enhancing glycogen replenishment 

and initiating repair of damaged muscles.* 



FROM 

THE 

FIELD 

with Chris Klein 

Chris Klein is a former American soccer player who spent 

thirteen seasons in Major League Soccer and earned 

twenty three caps with the United States men’s national 

soccer team. He is president of the LA Galaxy. 

In 2014, the LA Galaxy made history, 

becoming the first Major League Soccer 

team to win five MLS Cup trophies – First 

to Five! It was a pivotal victory for the team, 

a victory that we share with everyone 

who helped to make it possible: trainers, 

coaches, support staff, family and fans, and 

of course, Herbalife, the Galaxy’s Official 

Nutrition Partner and Presenting Sponsor 

through the 2022 MLS season. 

I’ve experienced soccer from all sides, as a fan, 

as a professional player and as president of the 

LA Galaxy. In that time, I’ve come to realize that 

success is not a one-man show; success comes 

from surrounding yourself with the best people, 

both on and off the field. And in that respect, 

I am proud to say that Herbalife has been an 

amazing partner to the 

LA Galaxy. 

MLS 

teams and 

players are finally 

getting the recognition they 

deserve across North America and 

the world, and a big part of that is thanks to 

the success of the Galaxy. But that wasn’t always 

the case, we had to start from the bottom and work our way 

up. Now, we have a record five MLS Cups, Bruce Arena is the 

most successful coach in MLS postseason history and Landon 

Donovan capped his career as the most accomplished player 

in MLS history. From early on, Herbalife believed in the global 

appeal of soccer – they believed in the Galaxy – and I can’t tell 

you how gratifying that kind of support feels. 

As any pro athlete will tell you, training is only half 

the equation to achieving victory; you also need the 

best nutrition to compete at a world-class level. Safe, 

effective, high-quality nutrition – that’s what I 

want for our players, and thanks to our 

partnership with Herbalife, I’m 

confident that’s exactly 

what they are 

getting. 

CHRIS 

KLEIN, 

LA Galaxy 

President 

36 / MOMENTUM

These days, the Galaxy players have 

access to Herbalife24® sports nutrition 

products, specifically designed to meet 

their advanced needs. With products like 

Prepare, Prolong and Restore, 

I know the players’ needs are covered 

before, during and after training. Take 

Omar Gonzalez as an example, he is a 

really strong and dynamic player 

who likes Rebuild Strength, 

Hydrate and Formula 1 

Sport shakes. 

The LA Galaxy players and coaching staff have access to the 

complete line of Herbalife ® and Herbalife24 ® products, to provide 

the top-quality nutrition that our players need. I also worked 

with Herbalife to develop the Sports Science department, which 

combines sports medicine and sports science, nutrition, and 

strength and conditioning. We brought on Alex Savva to be 

the Manager of Sports Science, ensuring that our players 

perform at their best by implementing nutrition 

and supplementation programs into their regular 

training. Gyasi Zardes’ first goal of the game 

and Robbie Keane’s game-winning goal 

at the 2014 MLS championship are 

perfect examples of world-class 

athletes playing at the top of 

their game with the help of 

world-class nutrition. 

Nutrition is just one aspect of the support we 

get from Herbalife. For example, we asked for 

a new sink in our old lounge, and they went 

above and beyond with a new state-of-the-art 

Herbalife Players’ Lounge. We’re talking about 

a full kitchen, shake station, three TVs and a 

touch-screen smart board to help us analyze 

our games. It’s like a sense of family, because 

Herbalife cares about this team, about our 

nutrition and about the environment for the 

players. Bottom line, they want a happy team 

because happy teams play better – 

that’s how you win 

five MLS Cups! 

MLS CUP VICTORIES 

• 2014: LA Galaxy (2) 

vs. New England Revolution (1) 

• 2012: LA Galaxy (3) 

vs. Houston Dynamo (1) 

• 2011: LA Galaxy (1) 

vs. Houston Dynamo (0) 

• 2005: LA Galaxy (1) 


• 2002: LA Galaxy (1) 


FOLLOW THE TEAM ONLINE 

Official website: LAGalaxy.com 

Facebook: Facebook.com/lagalaxy 

MOMENTUM / 37

BEHIND THE SCENES WITH 

RICH GOUDIS 

RICH GOUDIS | Chief Operating Officer, Herbalife 

For Rich Goudis, Chief Operating 

Officer at Herbalife, no two days on the 

job are identical. At any given point, Rich 

has his hand in a number of different 

initiatives: from identifying new raw 

materials and farmers to partner with 

to sourcing new ingredient suppliers 

and manufacturers to overseeing 

Herbalife research and development, 

manufacturing, warehousing, 

distribution and logistic processes. 

His job may sound complicated, but 

there’s a simple driving force behind 

everything he does: quality. 

“I want people who hear the name 

“Herbalife24 ® ” to think that those 

products perform as advertised and 

to know that there are no banned 

substances in them,” says Goudis. “These 

products will help them perform, whether 

it’s during a workout, a sport or on the 

recovery side.” 

Goudis can confidently attest to the 

safety of Herbalife24 ® products, as 

they have NSF Certified for Sport ® 

accreditation to back them up. NSF 

International is the National Sanitary 

Foundation, and it certifies sports 

nutrition products as being free of 

athletic-banned substances as 

defined by the World Anti-Doping 

Agency (WADA). In order to qualify for 

this certification, a detailed screening 

process carefully puts the product, 

manufacturing facility and label claims to 

the test. Today, all Herbalife24 ® products 

sold in the United States are NSF 

Certified for Sport ® . 

“The number one thing that Herbalife24 ® 

products offer athletes and sports teams 

is confidence,” elaborates Goudis. “And 

under that, there are unique formulations, 

complete ingredient traceability and 

testing for banned substances. Before 

we release products to athletes, every 

single lot – every single time it’s made 

– is tested for nearly 200 identified 

banned substances.” 

Why should all this matter? 

As Goudis explains, “Professional 

athletes today, and even some elite 

amateurs, have too much at risk – 

whether it’s financial or their reputation 

– to take a chance on putting something 

in their body that may inadvertently trip a 

blood or urine test.” 

His best advice to everyday consumers, 

athletes and coaches looking for a new 

sports nutrition brand is this: 

“First, select a brand that you know and 

trust. Strong brands have too much to 

lose by sacrificing on quality and safety. 

Second, check the claims on the label. 

Do they seem too good to be true? Then 

they probably are. So avoid products 

that promise drastic performance 

results, or that position themselves like a 

pharmaceutical or drug. And third, choose 

products that have been tested for 

athletic banned substances.” 

Goudis, who used to wrestle, play 

football and run track, now considers 

himself more of an endurance athlete. 

As a cyclist, he participates in Herbalife 

triathlons to represent the Herbalife 

brand and motivate other employees and 

Independent Herbalife Members. He’s 

also an avid sports spectator. 

“As far as heritage, I grew up in New 

York, so I’m a New York Giants fan,” says 

Goudis. “My son plays football for the 

University of Miami, so I’m a Hurricanes 

fan, too. And I’m also a Mets fan. I’m just 

a Long Island guy who loves sports!” 

38 / MOMENTUM

4 MORE SETS 

42 REPS REMAIN 

1 SOURCE 

PULLS YOU 

THROUGH 

PROLONG 

FOR YOUR LONGEST EFFORTS 

Provides a dual-source carbohydrate blend for immediate and 

sustained energy*. 

Supports caloric utilization*. 

Bioavailable electrolytes help support muscle contraction and 

maintain a properly functioning cellular environment*. 

Whey protein isolate helps reduce muscle breakdown, speeding 

recovery time*. 

*These statements have not been evaluated by the Food and Drug Administration. This product 

is not intended to diagnose, treat, cure or prevent any disease. 

HERBALIFE INNOVATION & MANUFACTURING (H.I.M.) 

Winston-Salem, North Carolina, United States

SIX 

QUESTIONS 

with 

MICHAEL 

FRANKOS 

SPORTS 

SCIENCE 

SPECIALIST 

at HERBALIFE 

Can you provide an 

overview of what you and 

your team are responsible 

for at Herbalife? 

Our primary responsibility is product 

development and innovation of sports 

products, so we do a lot of research about 

competitive products and ingredient 

research. We’re constantly looking for new 

and effective ingredients to put into new 

products. We also concentrate on product 

and nutrition education. We do a lot of 

article writing and presentation pieces 

that explain why we pick the ingredients 

we do, when the best time is to use our 

products and the main benefits of taking 

them. It’s our job to educate Independent 

Herbalife Members so they can pass 

this knowledge onto the consumer. 

What is your background 

in sports and nutrition? 

I’ve always been involved in athletics. 

When I was younger, my main sports 

were lacrosse, wrestling and football. 

My passion is football – I love football. 

In college, I really wanted to get into the 

science and nutrition aspects of sports 

performance, so I got my degree in biology 

and finished my master’s degree in 

biochemistry. Now, I impart this knowledge 

when studying how nutrients work in 

the body, and how supplements can help 

with sports performance and fitness. 

How important is the 

connection between 

nutrition and sports 

performance? 

They’re definitely interconnected. Nutrition 

serves as the fuel for your body. When 

you’re participating in sports, you’re 

really trying to push your body to the 

limits to perform at its highest level. 

In order to do that, you need to ensure 

your nutritional requirements are met. 

How have recent 

advancements 

in technology 

affected the sports 

performance arena? 

You can look at it in two ways: From 

an ingredient standpoint, purification 

techniques have advanced quite a bit. 

Today you get much purer ingredients – 

and different combinations of ingredients 

– than you would’ve gotten 15 or 20 

years ago. Safety and screening have 

improved, too. Before they weren’t able 

to detect a lot of things that we’re able 

to detect now, such as heavy metals and 

adulterants in herbal blends. There’s also 

the sports science standpoint – being 

able to test athletes and look at what’s 

going on in their cells. We’ve really made 

advancements to evaluate how effective it 

is to supplement with different nutrients. 

40 / MOMENTUM

NSF® 

FACTS 

BANNED SUBSTANCE TESTING 

In 2010, 35 World Anti-Doping 

Agency (WADA) accredited 

laboratories detected 

4,818 findings of confirmed 

and suspected prohibited 

substances. 1 

1,265 

resulted in national 

anti-doping rule 

violations. 2 

What is NSF ® [National 

Sanitation Foundation] 

and how does it impact 

Herbalife24 ® products? 

NSF is an independent organization that 

looks at all food industry products to make 

sure they’re safe. For Herbalife, NSF takes 

a three-pronged approach. It evaluates our 

manufacturing plants to make sure they’re 

clean and safe and that everything is done 

“...to make sure there aren't any 

anabolics or banned stimulants 

in our products.” 

by the books. They also look at our label 

claims to make sure that all levels that we 

put on our labels are correct. For example, 

if we say there are 24 grams of protein in a 

product, NSF will check that there actually 

are. And finally, they look for banned 

substances. They do independent testing 

– aside from our own testing – to make 

sure there aren’t any anabolics or banned 

stimulants in our products. So the Herbalife 

athlete can be confident knowing that 

what they’re taking is safe and healthy, 

and that they’re not going to fail their 

drug tests. 

What kind of feedback 

does your team get 

from athletes about 

Herbalife ® products? 

We’re getting really great feedback. 

People are really enjoying Herbalife24 ® 

products in particular. Especially with 

social media, we see more and more 

athletes who aren’t even sponsored by 

Herbalife, who are using the products. 

Our sponsored athletes really love 

the products, too. They appreciate 

the quality and science behind 

them and the results they get. 

THE INDUSTRY 

88 

resulted in international 

federation anti-doping 

rule violations. 3 

More than half of American 

adults use dietary supplements. 4 

BUYER BEWARE! 

In the past four years... 

1 in 2 1 in 4 

inspections 

by FDA have 

seen significant 

manufacturing 

practice 

violations. 5 

inspections 

have resulted 

in a warning 

letter. 6 

This is the highest rate of 

any FDA-regulated industry 

for non-compliance. 7 

SOURCES 

1-3 

World Anti-Doping Agency. 

4 

Nutrition Business Journal. 

5-7 

U.S. Food and Drug Administration.

QUALITY TRAINING 

STARTS WITH 

QUALITY NUTRITION 

FORMULA 1 SPORT 

A FOUNDATION 

FOR PERFORMANCE 

Milk protein supports lean muscle mass*. 

Antioxidants from Vitamins C and E support better health*. 

L-glutamine supports muscle growth and immune function*. 

Carbohydrate blend provides immediate and sustained energy*. 



8 

Tips to Max Out 

Your Workouts 

If you’re reading this magazine 

you’re probably already passionate 

about sports, fitness and anything 

adrenaline-related. But whatever 

your current fitness level – and 

whatever your sport – you can 

get the most out of your training 

with these eight simple steps. 

Give them a try and experience 

the results for yourself! 

SAMANTHA CLAYTON 

Director of Worldwide Fitness Education, Herbalife 

1 

WARM UP 

While your instinct might be to immediately 

dive into your workout, spending just five to 

10 minutes warming up will better prepare 

your body for exercise. You’ll want to warm 

up at a pace that gradually gets your heart 

beating at 50 to 60 percent of your maximum 

heart rate. (Note: The basic way to calculate 

your maximum heart rate is to subtract 

your age from 220. For example, if you’re 

35 years old, your maximum heart rate 

would be 220 - 35 = 185. For vigorous 

exercise intensity, you’ll want to be at 70 

to 85 percent of your maximum heart rate.) 

And don’t forget to stretch! It warms your 

muscles and prepares them for exercise. 

Warm muscles also allow for a greater range 

of motion for your joints and make injuries 

less likely. Along with physically preparing 

your body for exercise, your 

MOMENTUM / 43

Workout Know-How 

LUNGE 

PLANK 

1 1 

2 

3 

4 

Stand with your feet 

hip-width apart. 

Step forward with your right 

leg, and drop your left leg. 

Both knees should be bent at 

90-degree angles. 

Rise back up, bringing the 

legs together. 

Repeat with the left leg. 

2 

3 

Get in a push-up position, 

but instead of getting on your 

hands, rest your forearms on 

the floor. 

Tighten your core and your 

glutes, and keep as straight 

as you can. Remember to 

keep breathing. 

Hold this position for 30 

seconds, or for as long as 

you can. 

44 / MOMENTUM

warm up can provide a great space to 

mentally prepare for what’s ahead. If your 

goal is to shut out all outside thoughts, 

get into the zone and focus on reaching 

new limits, this is the time to do it! 

But don’t stop there. By frequently 

stretching throughout your workout, 

you’ll promote better circulation – and by 

increasing blood flow to your muscles, 

waste products like lactic acid will be 

removed to help prevent soreness. 

Each stretch should last approximately 

20 to 30 seconds and should have 

you feeling a mild discomfort but not 

outright pain. Remember to leave time 

at the end of your workout to wrap up 

with some final stretches. Trust me. 

The next day, you’ll be glad you did! 

2 

ADD VARIETY 

Even the most driven, passionate athletes 

can reach plateau (both physical and 

mental) if they aren’t changing things 

up every once in a while. Don’t be afraid 

to split your routine in new ways, try 

different exercises and drills, or move 

your training from indoors to outdoors. 

Any of these changes will help send a 

message to your body that it can’t just 

“coast” along. Adding variety to your 

routine is especially important if you’ve 

been doing the same thing for weeks or 

even months on end. 

3 

REST AND 

RECOVER 

Taking a step back from training probably 

goes against every fiber of your being. But 

if you’re not resting, how can you grow? 

During intense training, our muscles 

are essentially “broken down.” The only 

way for them to recover is to be fed 

proper nutrition and to have some rest. 

During this recovery period, our bodies 

grow bigger and stronger so that our 

muscles can be broken down again. So 

don’t be afraid take off a day or two each 

week, or even a week off every two to 

three months. You’ll likely come back 

stronger, more rejuvenated and with more 

enthusiasm than ever before. Following 

a break is also the perfect time to modify 

your training program (see previous 

section) and start on a fresh footing. 

4 

DRINK UP 

As you may already know, proper 

hydration is crucial to your results – 

especially after a serious workout. 

It’s critical that you replenish lost 

fluid during this time so your body 

can continue to function at its highest 

level. You’ll also need to ensure you’re 

hydrated before and during your 

workout. Every time you hit the gym, 

go for a run or step onto the field, you 

should have a water bottle in hand. 

Then continue to support your system 

by hydrating throughout the day. You 

can also benefit from hydration in 

the form of Herbalife24® Hydrate*. 

This low-calorie advanced hydration 

supplement can be taken anytime 

during the day — mornings, during 

workouts or even at night to maintain 

body fluid levels. 

*These statements have not been evaluated by the Food 

and Drug Administration. This product is not intended to 

diagnose, treat, cure or prevent any disease. 

SQUATS 

1 

2 

3 

Stand with your feet 

hip-width apart. 

Sit back as if you’re about 

to sit in a chair. 

Rise back up, leading 

forward with your hips. 

MOMENTUM / 45

5 

GET SPECIFIC 

It goes without saying that we all want 

to be better athletes. But having the 

goal of “being a better athlete” is too 

generic and won’t give you the structure 

you need to reach your objectives. You 

need a clearer vision, because the more 

detail you include in your plan, the 

better your chances of success will be. 

When outlining your goals, follow the 

“SMART” formula by choosing goals that 

are Specific, Measurable, Achievable, 

Results-Focused, and Time-Bound. 

Along the same lines of recording your 

goals, it’s just as important to track 

your workout progress throughout your 

journey. This could mean recording 

specific exercises, weights, reps, 

distances, etc., that you’ve reached each 

time you’ve laced up. Your training log 

will be a blueprint to your successes 

or failures through trial and error, and 

will give you a better sense of where 

you can make modifications to enhance 

performance. Think of it as part of your 

overall game plan to success! 

6 

FIND A BUDDY 

Do you ever have those days when your 

laces are tied, your workout clothes are 

on, but your heart’s just not into it? It 

can be oh-so-tempting to just shrug off 

your workout and hop on the couch, but 

what if one missed workout turns into 

another, and another and – well, you 

get the picture! Here’s where a workout 

buddy can really help. On days when your 

motivation is hovering below its usual 

level, your workout buddy can act as your 

“accountability partner” and give you the 

push you need to get back in the game. 

He or she will also be there to celebrate 

successes with you, and vice versa. If you 

don’t already have a workout buddy, let 

the search begin now! 

7 

CHALLENGE 

YOURSELF 

Despite having the occasional “off” day, 

you probably have it in your DNA to always 

46 / MOMENTUM

DID YOU KNOW? 

When you write down your goals, you are more 

likely to achieve them. In a study conducted on the 

1979 Harvard MBA program, graduate students 

were asked, “Have you set clear, written goals for 

your future and made plans to accomplish them?” 

The result: Only 3% had written goals and plans, 

13% had goals but they weren’t in writing and 84% 

had no goals at all. Fast-forward 10 years and the 

results were incredible. The 13% of graduates who 

had goals, but did not write them down were earning 

twice the amount of the 84% who had no goals. 

The 3% who had written goals were earning, on 

average, 10 times as much as the other 97% of the 

class combined! 

keep on going. That’s what being a serious 

athlete is all about. But are you always 

challenging yourself? Are you always 

doing more than you think you can do? 

Here’s some easy advice: When you’re 

in the gym and feel like you can’t do any 

more reps, crank out just two or three 

more. When you’re running and feel like 

you’ve hit the wall, take just a few extra 

strides. It’s not about making huge leaps 

every time, because you don’t want to 

compromise technique or risk injury. It’s 

about taking small steps that will lead to 

consistent gains. If you don’t try to add 

weight at every workout or go further on 

every run, your body won’t have anything 

to adapt to. So keep it guessing and keep 

on growing! 

8 

NOURISH FOR 

SUCCESS 

So you’re doing all the physical work 

– now comes the healthy nutrition to 

complement it. Throughout your day, 

you should be consuming a mix of lean 

proteins, low-glycemic carbohydrates 

and healthy fats (and don’t forget to add 

a multivitamin to the mix). Protein is 

especially important for athletes of all 

levels, as it helps to build and repair 

muscle tissues following intense training. 

When you want a break from preparing 

whole-food meals, you can use 

Herbalife24® Formula 1 Sport to get 

your vital macronutrients in. It’s a quick, 

healthy meal that can be prepared 

anywhere, anytime to ensure your body 

is always properly fueled. To support 

sports performance, also check out 

the rest of the Herbalife24® line. You’ll 

find great supplements for that extra 

support you need before, during and 

after your workout. 

Good luck, and enjoy the journey! 

MOMENTUM / 47

5wksto5k 

A quick-start plan for beginners 

Week 1 Start Slow, Build a Base 

Trust the training over the WHOLE five weeks and be patient. 

Start your training by building an aerobic base – allow time 

for your body to adapt. 

Week 2 Strengthening Your Foundation 

 

 

Runs will begin to increase in length, though intensity is 

kept very moderate. 

For participants starting with run-walks, walk times will begin 

to decrease and runs will increase. 

Week 3 Interval Training: Body and Mind 

 

 

Interval training helps train the mind to deal with higher intensity effort. 

Now is the time to run hard when prescribed, and rest when prescribed. 

Week 4 Training for Peak Week 

 

 

 

Intervals in Week 4 will help train the threshold effort you can sustain 

for a period of at least 10 minutes. 

As training intensity increases, overall training volume will reduce. 

It’s important to decrease volume to ensure the program’s most difficult, and 

arguably most important, sessions are completed with high-quality effort. 

Week 5 Congratulations and Good Luck! 

 

 

 

Week 5 is not the time to “squeeze in” training. 

A few, very short and hard but controlled efforts 

will help fine tune your body for racing. 

Do not overdo it – the work is done! 

Workout Plan 

Walk 

Jog 

Easy Pace 

Sprint Gym Day Off/ 

Rest 

Day 1 Day 2 Day 3 Day 4 Day 5 Day 6 Day 7 

WK 1 

20 MIN 

2 MIN 

8X 

2 MIN 

OR 

2 MIN 

8X 

2 MIN 

WK 

2 

30 MIN 

4 MIN 2 MIN 

4X 

OR 

4 MIN 2 MIN 

4X 

WK 

3 

8 MIN 4 MIN 

3X 

OR 

6 MIN 2 MIN 

4X 

OR 

6 MIN 2 MIN 

4X 

WK 

4 

10 MIN 3 MIN 

2X 

OR 

8 MIN 2 MIN 

4X 

OR 

8 MIN 2 MIN 

4X 

WK 

5 

10 MIN 3 MIN 

3X 

OR 

30 MIN 

1 MIN 30 SEC 

3X 

48 / MOMENTUM

FORMULAS REVIEWED 

FOR SAFETY AND EFFICACY 

Carefully selected ingredients. 

Manufactured to GMPs. 

Tested for banned substances. 

Herbalife24 ® : NSF Certified for Sport ® 

MOMENTUM / 49

THE ONLY THING TO 

HYDRATE 

ANYTIME HYDRATION, ENHANCED 

Low-calorie source of bioavailable electrolytes designed 

for advanced hydration*. 

Subtle flavor. 

Take any time during the day – morning, during workouts or 

even at night to maintain body fluid levels*. 


This product is not intended to diagnose, treat, cure or prevent any disease. 

50 / MOMENTUM

THIRST FOR IS GLORY. 

MOMENTUM / 51

DR 

FOR 

52 / MOMENTUM

IVING 

CE 

HEATHER 

TRIATHLETE 

JACKSON 

Pushes Herself to Be the Best 

With spikey platinum hair, colorful tattoos and a megawatt smile, Heather Jackson already 

looks the part of a rising star; but make no mistake, it takes more than looks to skyrocket 

in the world of professional triathletes as quickly as she has. It takes consistent training, 

excellent nutrition and, above all, a determination to always push herself to grow as an 

athlete, both on land and in the water. 

Growing up in Exeter, New Hampshire, her family embraced athletics and physical activity 

and helped to make sports a part of Heather’s molecular makeup. Her mom was a physical 

education teacher for 30 years and insisted on signing up her three kids for multiple sports. 

Jackson laughs, “They had us in soccer, hockey, gymnastics, softball, lacrosse – every sport!” 

No shrinking violet, Heather roughed it up with the boys, playing ice hockey, from age 6 until 

high school. In college, she joined the Princeton University Division 1 women’s ice hockey 

team. After graduation, she took a traditional career path, teaching English and world history 

for a couple years. But still, she yearned for something more. “I think I was definitely meant 

to do something athletic,” Jackson says. “It just seems to come naturally.” 

In 2007, while teaching English in Thailand, Heather ran Ironman ® Malaysia as an amateur and 

discovered her love for triathlons. Then in 2008, she won the Ironman ® World Championships 

in Kona, Hawaii, in the 18–24 amateur age group. The next step was to go pro in 2009, but 

it wasn’t an easy decision to leave behind the safety and stability of her life as a teacher to 

follow her dream of becoming a professional triathlete. 

MOMENTUM / 53

“I never thought I would ever be doing this,” 

Jackson says of her life as pro athlete. “I grew up in 

New England, I played ice hockey and I assumed I was 

either going to be a teacher at a high school or teach 

somewhere and be a hockey or a soccer coach.” 

Her fiancé, Sean “Wattie” Watkins, is an ex-cyclist and her 

biggest supporter, attending all her events. He helped Jackson 

take the leap of faith and believe in her dream of going pro, by 

reassuring her that she could always go back to teaching if her 

triathlon career didn’t pan out. “I seriously had maybe $3,000 

in the bank,” Jackson recalls about her early pro days. “When 

you’re faced with ‘You need to make money or you’re going to 

have to go back to teaching,’ you make it happen [laughs].” 

And make it happen, she did, with a string of top finishes 

over the last few years in several Ironman ® 70.3 Triathlons 

(also known as Half Ironman ® competitions). She set a 

new course record at the California Wildflower Long Course 

Triathlon, one of the biggest triathlon events in the world. In 

fact, Jackson has taken first place three times at the grueling 

Wildflower – in ’12, ’13 and ’14 – and it remains her favorite 

course because it was her first overall professional win. 

So far, Jackson’s young career has focused on Half 

Ironman ® courses, but she’s getting ready to take on the 

“big race,” the Ironman ® World Championships in Kona, 

Hawaii. She’s had her sights set on Kona since winning in 

her amateur age group back in ’08. “When I got into it right 

out of college, that was the only race I knew,” she says. 

“So it’s always been the goal – I want to win Kona.” 

Though she’s always been athletic, since going pro 

Heather’s had to buckle down and take her training to the 

next level with the help of her coach, Cliff English. “It all 

comes down to your relationship with your coach,” she 

says. “He keeps progressing you, he knows where you are, 

and each time you’re trying to get a little bit better.” 

Jackson’s training schedule is both tough and consistent. “Each 

day has a specific focus,” she says. “Each day, there’s usually a 

key set to hit. The big thing with triathlons is just day in and day 

out consistency.” Mondays she swims. Tuesdays and Thursdays 

are hard swims, followed by either a hard ride or a hard run 

and then she takes it easy on the last session. Wednesdays 

are for longer rides. And then she finishes with an easy Friday 

and Sunday. “Easy” being a relative term for a triathlete. 

“It’s tough because even if you’re not training, it’s still part of your 

training,” Jackson chuckles. “There’s stuff you’re doing even if it’s 

not a swim, bike or run.” This can include stretching, core work, 

ice baths, the occasional massage and, of course, what she eats. 

“Yeah, it’s so huge,” she says of her nutrition during competition. 

“It’s as important as any of the three sports. You’re out there 

riding 112 miles, and you have to get off and run 26 miles, so you 

can’t just ride and forget about that and not be fueling.” And it can 

affect her training as well. “If you haven’t eaten enough before, 

if you’re dehydrated, there goes the quality of your session.” 

To make sure she’s in top form during training and 

competitions, Jackson relies on Herbalife24® Hydrate. “I 

definitely use Hydrate, all day, every day,” she says. “I’m just 

drinking that constantly for the electrolytes.” She would 

also mix one scoop of Herbalife24® Prolong with Hydrate 

for an additional kick of calories and electrolytes. And as 

an Herbalife-sponsored athlete, she also has early access 

to the latest products in development by the company. 

Even with her natural gifts and top-notch nutrition and 

training, there are times when Jackson hits the wall, when 

she falls short. It’s easy to see someone shine when they 

are at their best, but it’s during the tough times that you 

get a clear view of her character and positive personality. 

If you haven’t eaten enough before, 

if you’re dehydrated, there goes the 

quality of your session. 

54 / MOMENTUM

“You can have a bad day, you can totally bonk or mess 

up your nutrition or not drink enough,” she admits. “All 

of a sudden you’re just not hitting your numbers, or 

running a minute slower per mile than normal, which 

is massive. All of a sudden, it’s like this load that’s 

starting to add up on you, and you’re permanently 

tired and hungry and everything just seems negative.” 

This is when Jackson relies on a personal reserve 

of inner strength to keep going, to keep pushing 

herself, no matter what. She recalls the words of 

her triathlon coach, Cliff English: “It’s about the 

effort. You just keep putting in the effort.” Then 

she thinks back to her ice hockey days, and what a 

different coach used to tell her. “My hockey coach 

used to say, ‘You’re a fighter,’” she laughs. “Not a 

fighter, literally, but like when it comes to race day, 

there’s no excuses, it’s all out, and I’m there to win 

the race. Yeah, I just want to be known as a racer, a 

fighter. The gun goes off and you win it, or it wasn’t 

your day, but you gave everything on that day.” 

As for that cheerful personality, Jackson says 

it all boils down to gratitude. “I know that I am 

pretty fortunate in this world,” she says. “I don’t 

take it for granted at all. I have a really good friend 

who is a perfectly healthy 35-year-old woman, 

and she just came down with brain cancer, out 

of the blue. It’s so crazy; she just thought she 

had headaches. You just never know, so it’s just 

being grateful each day for what you do have.” 

1st Place 

• Wildflower Long Course (2012, 2013, 2014) 

• Escape from Alcatraz Triathlon (2013) 

• Ironman 70.3 Oceanside (2013) 

2nd Place 

• Ironman 70.3 World Championships (2013) 

3rd Place 

• Ironman 70.3 World Championships (2012) 

MOMENTUM / 55

#ACTIVEBODYFIT 

Achieve your fitness goals with our featured 4-Week Herbalife24® fitness routine. 

Perform the exercises and progress through the series until you achieve your desired fitness level. 

Workout 1 - DumbBells 

Workout 2 - Bodyweight 

Workout 3 - Bodyweight 

Squat + Press 

Dive-Bomber 

Push-Ups 

Hacky Sack 

Push-up 

+ Row 

(Right, then Left) 

Single Leg 

Knee Drive 


Summo 

Stretch 

Jump Lunges 

Biceps to 

Triceps 

Combo 

Back Fly 

Squat Jacks 

Triceps Dip 

to Reach 

IYT 

Front Lunge 

+ Rotation, 

(Alternating sides) 

X-out 

Broad Jump 

Single Leg Hinge 

+ Knee Drive 


Week One : Foundation 

WORKOUT 1: 3 rounds, 12-16 reps each 



Week Two : Interval 

WORKOUT 1: 20: 10 x 5 rounds each exercise 

(1 min break between exercises) 

WORKOUT 2: 45:45, 30:30, 15:15 x 3 each exercise 

(1 min break between exercises) 

WORKOUT 3: Set 1: 3 min jog, 1 min run x 5 

Set 2: 3 min jog, 30 sec sprint x 5 

Set 3: 5 min jog 

Mon Tue Wed Thu Fri Sat Sun 

Week Three : Endurance 

WORKOUT 1: Set 1: 1 min/exercise 

(10 jump luges between all exercises) 

Set 2: 45 sec all, 6 jump lunges 

Set 3: 30 sec all, 4 jump lunges 

WORKOUT 2: 10 of all….8….6….4 

(at your own convenience) 

WORKOUT 3: Warm-up, 20 min jog/run 

Repeat warm-up, 20 min jog/run 

Week Four : Challenge 

WORKOUT 1: 18 min Max Round Challenge, 10 reps all 

WORKOUT 2: 18 min Max Round Challenge, 10 reps all 

WORKOUT 3: 2-mile run for time 

#ACTIVEBODYFIT 

*Choose any 3 days out of the week at your own convenience 

MOMENTUM / 57

THEHERBALIFE24FAMILY 

HIGH-PERFORMANCE NUTRITION FOR HIGH-PERFORMANCE ATHLETES. 

FORMULA 1 SPORT 

Nutritional performance 

foundation 

While specifically designed 

for athletes, this healthy 

meal replacement is perfect 

for all busy/active people. 

It provides proper nutrients 

and caloric intake, while 

sustaining energy, supporting 

immune function and helping 

maintain muscle mass. If you 

don’t already have a good 

breakfast routine in place, 

Formula 1 Sport is the ideal 

way to start your day. 

WHEN: As a healthy meal 

or anytime snack. 

USED BY: Peruvian 

professional surfer Gabriel 

Villaran has a highprotein 

breakfast before 

hitting the waves. 

HYDRATE 

Anytime hydration 

Feel thirsty? This flavored 

hydration supplement will 

do the trick. It contains 

electrolytes without 

the added calories from 

carbohydrates (sugars), so 

you can maintain proper 

body fluid levels* without 

sabotaging your waistline. 

Even when you’re not 

exercising, Hydrate will 

support the hydration you 

need to be at your best. 

WHEN: During light exercise 

or for anytime hydration. 

USED BY: Italian gold 

medal fencer Arianna 

Errigo to stay hydrated 

during intense, oneon-one 

matches. 

RESTORE 

Exercise-induced muscle 

inflammation reduction 

Due to working out and 

everyday life, our bodies 

continually undergo 

oxidative stress. Restore 

is a curcumin-based 

tablet with ingredients 

to reduce temporary, 

exercise-induced muscle 

inflammation and to help 

speed recovery*. It’s also 

perfect for athletes of all 

levels and disciplines. 

WHEN: Before bed. 

USED BY: Ecuadorian 

professional soccer player 

Felipe Caicedo to help 

speed recovery after hard 

drill days. 

PREPARE 

Sports prep made easy 

Get the “kick” you need with this 

stimulating nitric oxide precursor 

and creatine supplement system. 

Containing caffeine, Prepare is 

great for any athlete wanting 

to feel a pre-workout boost or 

modest mental stimulation. 

By supporting blood flow and 

fast-twitch muscle contraction, 

it also helps support improved 

performance and alertness 

so you feel like you can get 

more out of your workouts*. 

WHEN: 30 minutes prior 

to exercise. 

USED BY: Austrian professional 

mountain biker Wolfgang 

Krenn to boost focus before 

tackling steep slopes. 

58 / MOMENTUM

PROLONG 

Immediate and sustained energy 

The longest and most intense 

efforts demand more calories 

than usual, and that’s what 

Prolong provides. A high-caloric 

sports drink, Prolong is perfect 

for long-distance endurance 

athletes. It also helps support 

caloric utilization, muscle 

function and reduced muscle 

breakdown*. 

WHEN: During long-distance 

or extremely intense exercise. 

USED BY: French competitive 

swimmer Aurélie Muller 

to conquer more laps and 

quicken her swim time. 

REBUILD ENDURANCE 

Post-aerobic recovery 

Runners, cyclists and anyone 

exercising/breathing hard for 

more than 60 minutes will benefit 

from this post-aerobic recovery 

drink. Rebuild Endurance helps 

replace carbohydrate stores 

and supports the rebuilding of 

muscles after exercise*. After all, 

the better you’re able to recover, 

the sooner you’ll be able to 

perform at your best again. 

WHEN: Immediately after intense 

aerobic exercise. 

USED BY: U.S. professional 

triathlete Heather Jackson 

to recharge and replenish 

after a grueling race. 

REBUILD STRENGTH 

Sustained amino acid delivery 

Are you a weight lifter or 

someone who just needs quality 

post-exercise protein? Rebuild 

Strength is a recovery drink 

for post-anaerobic (strength 

training) exercise, and any 

exercise lasting less than 

60 minutes. It provides 24 

grams of protein – along with 

carbohydrates – to help rebuild 

broken-down muscles and 

support lean muscle mass*. 

WHEN: Immediately after 

anaerobic training, light endurance 

training or anytime you want a 

protein snack. 

USED BY: Slovenian IBF World 

Welterweight Champion boxer 

Dejan Zavec to replenish 

protein stores after training. 

IT’S ONE THING 

TO KNOW AND 

UNDERSTAND 

DIETARY 

SUPPLEMENTS, 

BUT IT CAN BE 

QUITE ANOTHER 

TO ACTUALLY 

INCORPORATE 

THEM INTO YOUR 

DAILY ROUTINE. 

*These statements have not been evaluated by the Food and Drug Administration. This product is not intended to diagnose, treat, cure or prevent any disease. 

MOMENTUM / 59

THEXFACTOR 

Extreme athletes in a wide variety of sports use 

Herbalife24 ® products to support their efforts 

with maximum nutrition. Follow the X’s below 

to see which Herbalife-sponsored athletes are 

using which products. 

HERBALIFE-SPONSORED 

ATHLETES & TEAMS 

FORMULA 1 

SPORT 

HYDRATE RESTORE PREPARE PROLONG 

JAIME PENEDO 

LA Galaxy (Panama) 

X 

NICOLAS FUCHS 

Rally Car Driver (Peru) 

X 

X 

X 

OMAR GONZALEZ 

LA Galaxy (United States) 

X 

X 

X 

X 

OSPREYS 

Rugby (United Kingdom) 

X 

ANDY WIBOWO 

Triathlete (Indonesia) 

FLAMENGO 

Soccer (Brazil) 

X 

HEATHER JACKSON 

Triathlete (United States) 

X 

X 

X 

GABRIEL VILLARAN 

Surfing (Peru) 

X 

X 

CRISTIANO RONALDO 

Real Madrid (Portugal) 

X 

X 

DARIA PLETIKAPA 

Triathlete (Croatia) 

X 

X 

X 

FC SPARTAK 

Soccer (Russia) 

X 

X 

RODRIGO MEDRANO 

Triathlete (Peru) 

X 

X 

X 

60 / MOMENTUM

COMPELLING 

PERFORMANCE 

REQUIRES 

PREPARATION 

REBUILD 

ENDURANCE 

REBUILD 

STRENGTH 

X 

Nicolas uses Prepare before 

each race to support fast-twitch 

muscle reaction and maintain 

mental focus. 

X 

X 

Omar takes Prolong throughout 

his matches to sustain necessary 

glycogen levels and reduce 

muscle breakdown. 

X 

X 

A daily favorite of the Flemengo 

team is Rebuild Strength, taken 

after practice, workout or match 

to support muscle recovery. 

PREPARE 

NITRIC OXIDE PRECURSSOR & 

CREATINE SUPPLEMENT SYSTEM * 

Support fast-twitch muscular contractions*. 

X 

X 

Heather relies on Prolong to fuel 

her energy stores during Triathlon 

races and uses Rebuild Endurance 

following each training session. 

Maintain focus and performance*. 

Support healthy blood flow*. 

*These statements have not been evaluated by the Food and Drug Administration. This product 

is not intended to diagnose, treat, cure or prevent any disease. 

Ronaldo drinks a Formula 1 

Sport shake each day to maintain 

muscle mass and sustain energy 

levels during his matches. 

X 

X 

The Red-Whites prefer Rebuild 

Strength after practice or games 

which provide protein and l-glutamine 

for muscle repair and recovery.

1% milk 

ice cubes 

banana 

strawberries 

Creamy Vanilla 

Formula 1 Sport 

Cristiano Ronaldo’s 

Ingredients: 

2 servings Creamy 

Vanilla Formula 1 Sport 

Nutritional Shake Mix 

500 mL 1% milk 

1/2 banana 

1/2 cup strawberries 

4 ice cubes 

USED: 

To jump-start 

his day and 

recover from 

grueling games 

62 / MOMENTUM 

NUTRITION FACTS: 

Calories: 492 | Carbohydrates: 74 | Protein: 37 | Fat: 6

Michael O. Johnson’s 

Ingredients: 

Herbalife 24® 

Rebuild Strength  

500 mL low-fat 

chocolate milk 

1 banana  

1 tablespoon of 

Peanut Butter 

1/2 cup blueberries 

(frozen)  

1/2 cup strawberries 

USED: 

After a long ride 

NUTRITION FACTS: 

Calories: 610 

Carbohydrates: 90 

Protein: 39 

Fat: 12 

H24 Rebuild 

Strength 

chocolate milk 

strawberries 

blueberries 

peanut butter 

banana 

MOMENTUM / 63

THE MAKING 

OF A PERFECT 

PARTNERSHIP 

Brian McKinley Reveals 

How Herbalife Teams Up 

With Athletes 

In March 2012, sports history was made when 

the LA Galaxy and Herbalife announced a record 

10-year extension of their existing partnership, 

solidifying the role of Herbalife as the Official 

Nutrition Company and Presenting Sponsor of the 

LA Galaxy. Valued at US$44 million, the extension 

was set to run through the 2022 MLS season, 

making it the largest and longest sponsorship 

agreement for an MLS club in League history. 

Behind the scenes of this landmark extension was 

Brian McKinley, Vice President of Sports Marketing 

and Products at Herbalife. Today, a large part of 

64 / MOMENTUM

“Our relationship goes 

far beyond just the 

jersey. It’s about the 

true integration of our 

brand, and we wanted 

a stable partnership.” 

Brian’s job entails leading the 

robust Herbalife sponsorship 

program, which supports over 

250 professional athletes, 

teams and events around the 

world. 

“Everything we do is about 

finding the right relationships,” 

says McKinley. “Our goal at 

Herbalife is to always sponsor 

athletes who share our 

commitment to excellence, 

health and an active life. 

If an athlete or team doesn’t 

have the same passionate, 

positive attitude that we do, 

it’s not a good fit. We want to 

create authentic relationships 

that we and our Members will 

feel proud about.” 

While McKinley and his team 

actively research and scout new 

sponsorship opportunities, they 

also have athletes regularly 

coming to them. 

“Herbalife® products are being 

used all around the world, so 

many athletes are familiar 

with their quality and come 

to us seeking sponsorship,” 

explains McKinley. Again, if it’s 

the right fit, we’re happy to 

discuss a partnership. These 

relationships are mutually 

beneficial. Our sponsored 

athletes get the benefit of 

receiving Herbalife® products 

to support their performance, 

and we get regular, real-world 

insight into what athletes need 

and want when it comes to 

sports nutrition. This goes a 

long way in helping us develop 

relevant, effective products.” 

While every sponsorship 

contract differs, McKinley’s 

focus is always on creating a 

sense of stability. This was 

especially true of the 10-year 

LA Galaxy extension in 2012. 

“It’s hard to maintain a 

partnership philosophy when 

every one-and-a-half to three 

years you are negotiating a 

renewal,” McKinley explains. 

“Our relationship goes far 

beyond just the jersey. It’s 

about the true integration of 

our brand, and we wanted a 

stable partnership. We are 

committed to the Galaxy, we’re 

committed to the MLS and 

we’re committed to soccer. Not 

just in the United States, but all 

around the world.” 

Although Herbalife is heavily 

invested in soccer, sponsoring 

the LA Galaxy, soccer legend 

Cristiano Ronaldo and a host of 

other international soccer clubs 

and players, it also represents 

a variety of other sports – 

everything from basketball to 

triathlons to motorsports. 

“In my opinion, every athlete 

can benefit from proper 

nutrition, no matter what his 

or her sport,” says McKinley. 

“The right nutrition can mean 

the difference between a 

good performance and a truly 

great performance, especially 

if there’s little rest time 

between games or events. 

That’s why our sponsorship 

roster is so diverse and 

why we represent so many 

different disciplines. Athletes 

all across the board need 

nutrition that helps speed 

up recovery and enhance 

performance.” 

As Herbalife24® products 

continue to build momentum 

– and as more and more 

athletes become inspired by 

the stories and testimonials 

of other Herbalife athletes – 

McKinley foresees a growth 

in his sponsorship program. 

“I believe the sponsorship 

aspect of Herbalife will 

always be a large and 

important one,” states 

McKinley. “It provides us with 

a great platform to connect 

with athletes and build 

awareness of our products. 

In my mind, the more people 

we can educate about proper 

sports nutrition, the better!” 

To learn more about 

Herbalife-sponsored athletes, 

teams and events, visit 

Sports.Herbalife.com. 

MOMENTUM / 65

66 / MOMENTUM 

PROPELS | DAILY GRINDS

CONGRATULATIONS, CRISTIANO RONALDO! 

*Herbalife is not affiliated with FIFA

FUELS | THE ROAD LESS TRAVELED

Heather Jackson @hjacksonracing · Sep 22 

Thnx!!! “@Herbalife24: Way to go @hjacksonracing! 

Solid 1st place at the @IronmanTri #Princeton703. 

#Herbalife24pic.twitter.com/Tte5kDxRwd” 

Cindy Morales @coach_cpmorales · Dec 18 

Sky above me. Earth below me. FIRE WITHIN ME! 

#Unstoppable #nutrition #health #herbalife #lifestyle 

#instagood #instapic #instamood #instadaily #instafit 

#follow #instagood #fitmom #gymflow #gymtime 

#muscles #photooftheday #picoftheday #igers #weightloss 

#transformation #bodybuilding #determination #motivation 

#fitspo #inspiration #tbt 

Philip Mooney @PhilipMooney · Aug 7 

Loving it up here in Leadville w/@Herbalife24! 

Spending quality time w/ my @Breezer_Bikes 

Cloud 9 for a photo shoot. 

Samantha Clayton @iamsamclayton · Aug 24 

Amazing galaxy 5k run today the players and 

runners were all amazing!! #herbalife24 

70 / MOMENTUM

SOCIALSCENE 

#herbalife24 #herbalife24fit 

Justin Lamar @herbal_king_jay · Jan 7 

#herbalife24fit #groundwork 

#flippingtires #corework 

Salvatore Nocerino @NocerinoSalva · Nov 15 

My life, my job, my passion @Herbalife24 @Herbalife 

@HerbalifeEurope @HerbalifeEVENT @HerbalifeTRUTH 

LA Galaxy @LAGalaxy · Nov 18 

#LAGalaxy sports scientist Alex Savva 

dishing out the @herbalife after training. 

#FirstToFive 

POSTS, TWEETS AND SHARES 

FROM PRO ATHLETES, AMATEURS 

AND FITNESS LOVERS. SEE MORE 

AT HERBALIFE24.COM/SOCIAL 

The LA Galaxy logo and graphics are the property of Major League Soccer, LLC. Used by permission. 

MOMENTUM / 71

FOLLOW US 

72 / MOMENTUM 

©2015 Herbalife. All rights reserved. Printed in USA. #920224 ID10727 03/15

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