Giving Back. Giving Forward. - The Community Foundation in ...

Sometimes overlooked in that new name is the subtle, but very
important, change in preposition:
We no longer are just situated “in” a place, as in The Community
Foundation in Jacksonville.
Today, we acknowledge that we are “for” our communities. We are
“for” Northeast Florida. We work for its donors. We work for its
nonprofits and we work for its citizens. We have an active purpose,
and we state it boldly: we are The Community Foundation for
Northeast Florida.
THANKS TO THE GENEROSITY
AND CREATIVE VISION OF OUR
DONORS, we have the opportunity to participate in
exciting work across Northeast Florida — some of which is detailed
throughout this annual report.
In those examples and in countless others, we have the privilege of
helping our donors make a greater impact with their charitable dollars.
We build relationships with them and help them to achieve their
philanthropic goals. We help them coordinate their financial
and philanthropic interests and maximize the efficiency and
effectiveness of their philanthropy.
We understand that our donors want their contributions to make
a difference now and in the future. It’s not just about giving back,
it’s about giving forward.
And that, frankly, is also what we are about — helping our donors give
back to their community, and positioning the Foundation and our
donors’ gifts so that they will give forward for years to come.
In addition to stimulating philanthropy and building a better
community, we work hard to ensure we are building a better
foundation. We are here in perpetuity. We must be strong, but
adaptable to changing circumstances. We must be focused, but
visionary. We must be grounded in the realities of today, but open to
the possibilities of tomorrow.
Our new tagline — Giving Back. Giving Forward.—perfectly captures
that duality. Our donors are giving back and giving forward. And as a
foundation we are giving back to the community and giving forward
to ensure that this, the community’s foundation, will be there
for many tomorrows.
Looking Back. Looking Forward.
Giving Back. Giving Forward.
In sync with our donors. In sync with our communities.
A continuing evolution that helps us better serve you.
Paul Perez
Chairman
Nina Waters
President
Our 2012 Report to the Community showcases our new name — The Community
Foundation for Northeast Florida — and our new logo, which were introduced in April
2013. The logo incorporates our long-standing, three-sided emblem, which reflects the
Foundation’s three core missions — stimulating philanthropy, building a better community
and building a better foundation — with a more contemporary shape and colors.
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