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MRED UPDATE<br />
How MRED Can Help You<br />
Build Better Business<br />
As a licensed REALTOR ® and instructor, I find it amazing that many agents are only touching<br />
the surface of connectMLS . Using tools that you already have is the best way to build a<br />
business. Whether you’re new to the real estate industry, seasoned or reinventing yourself as an<br />
agent, Midwest Real Estate Data LLC (MRED) has a powerhouse of products that can help<br />
increase or jumpstart your business.<br />
Below are my favorite tools:<br />
1. Go paperless! Go paperless! Did you know that our<br />
MLS has a transaction management tool? Most agents<br />
don’t! Whether you’re on the listing or sale side of a<br />
transaction, you can manage your deal from contract<br />
to close using connectMLS . Store public and private<br />
documents, track transaction history, invite your<br />
buyers, sellers, attorneys, loan officers, inspector or<br />
anyone that is a party to the transaction to view<br />
documents, history and updates. Yes, you can also<br />
email updates to your participants. Take advantage<br />
of the tool you log into every day when you sign up<br />
for the “Digitally Track Your Transactions - Paperless<br />
Organization” class.<br />
2. Need a good CRM? The MLS is more than a place to<br />
list homes and search for homes. Real estate agents<br />
are able to manage their customer relationship management<br />
database. Agents have the ability to categorize<br />
each client from active, closed, family, friends,<br />
sphere of influence, custom lists and more. From these<br />
lists, you can track where your business comes from,<br />
email your database and print mailing labels. What are<br />
you waiting for? Take the connectMLS “Automated<br />
Prospecting and Farming” class today.<br />
3. Looking for more listings and buyers? If you answered<br />
“yes,” then make sure you’re proficient in Realist ® . Did<br />
you know you can search for expired properties,<br />
pre-foreclosures, move up buyers, tax exemption, map<br />
rubber band searches and more? You can also print<br />
labels, export a list or – do both – in minutes. This is<br />
one of my favorite tools in connectMLS . Why pay for<br />
leads when you can build your own lead generation<br />
mailing lists?<br />
4. Share your listings on social media. The Share My<br />
Listings widget feeds your active listings into a social<br />
media tool that includes share features for Facebook,<br />
Twitter, LinkedIn, Google+, Pinterest and more. Share<br />
your listings automatically to your Facebook Business<br />
Pages. When a home is listed, it auto feeds to Facebook.<br />
When it closes, the home is removed. This is a great<br />
way to market your seller’s home.<br />
5. Become a market expert. With InfoSparks, agents can<br />
share real time data to social media, websites, blogs<br />
and email. Live stats are at your fingertips.<br />
There are many products available to enhance your<br />
business, so take advantage of the tools you already pay for.<br />
Sign up for FREE training at www.mredllc.com.<br />
Carrie J. Bey-Little of Baird & Warner is a continuing education<br />
instructor and contract trainer with Midwest Real Estate Data.<br />
She has educated thousands of real estate professionals using the<br />
best MLS tools available in the United States. In addition to<br />
national and regional speaking engagements, she blogs for the<br />
National Association of REALTORS ® .<br />
Chicago REALTOR ® Magazine<br />
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