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Smarter Use of Materials
Ignace Schops
Tessenderlo Group – 1 MARCH 2011

BIODIVERSITY Matters
• Director - Regionaal Landschap Kempen en Maasland (RLKM)
• International Ambassador Countdown 2010 - IUCN
• ASHOKA fellow – World leading Social Entrepreneur
• Goldman Prize Winner 2008 – Green Nobel Prize
• Vice-President Natuurpunt Flanders
• Honorary Doctor - Doctor Honoris Causa

“(Re)connection Model”, an answer to the loss
of biodiversity
Reconnecting biodiversity and society: an interesting opportunity!
(Re)connection Model
• (Re)connect nature with nature
• (Re)connect people with nature
• (Re)connect business with biodiversity
• (Re)connect policy with practice

Regionaal Landschap Kempen en Maasland
Boundless Parks
(Re)connection Model
Biodiversity, an opportunity for
sustainable regional economic
development
Think globally, act locally and
change personally
• Model is used as an example for the world by
IUCN
• Collaboration/exchange advice with other
regions: France, UK, Netherlands, Germany,
Italy, Latvia, U.S., Cambodia, …

(Re)connecting
Society &
Involving Citizens

Development Cycling network (1995)
(Re)connection Model - Opportunities for economic development
Number of Cyclists 1997-2009 (RLKM)
2009
2008
2007
2006
2005
2004
2003
2002
2001
2000
1999
1998
1997
0 500,000 1,000,000 1,500,000
• Cycling network – to create
awareness for biodiversity
• ‘Electronic’ calculation cyclists
• Questionnaires
• Spending behaviour
• RLKM 16.5 million euro each year!
(21.911.000 US$)
•Model Successfully implemented by
‘Toerisme Limburg’ in Limburg
• Province of Limburg 42 million
euro (55.734.000 US$)

Hoge Kempen National Park
A model to save Biodiversity

Hoge Kempen National Park
Opportunities for sustainable economic development - From NIMBY to PIMBY
Features Hoge Kempen National Park
• national park = 6.000ha
• “project” National Park = 25.000ha
• 6 municipalities
• over 6.000 species
• high quality sustainable tourist infrastructure
• 5 local gateways + 1 main gateway
• total investment > 120.000.000 euro
(160.000.000 US$)
Benefits
• extra awareness for biodiversity
• species action plans
• annual amount of visitors: ~ 700.000
• employment (direct & indirect): 400
• annual economic benefit: 20.000.000 euro
(26.559.000 US$)

Impact

A Global view …
Tessenderlo Group …
Bringing Chemistry alive!?
Change management
A story

A Global view
CO2 Concentration (ppm)
400
380
360
340
CO2 concentration (ppm)
• Global CO2 concentration is increasing
very fast
• Currently up to 380 ppm
• Climate Change is a global problem
320
300
280
1954 1969 1983 1998 2012
Source: Keeling and Whorf, 2005.

A Global view
Global Surface Temperature (°C) 1860-2000
Global Surface Temperature (°C)
• Increasing temperatures since 1970
• In 2000 GST increased to +/- 1°C
• Estimation: increase GST of 3,5°C

A Global view – Something wrong?
Some examples
• Australia: drought – annual shortage of 231
billion litres of water – 15 million US$ a year
• Greenland: annual loss of ice: 200 km³
• Germany: flood Elbe river: 2,7 billion US$
• United States:
• Hurricane Katrina 2007: 90 billion US$
- 1836 people died
• …

A Global view
Natural disasters reported

A Global view
Quadruple Squeeze
Human Growth
20/80 dilemma
80% of the population have to
bare the the consequenses
caused by 20% of the population
Climate
350/450/550 dilemma
Ecosystems
60% loss dilemma
Surprise
Unexpected with a large impact –
hurricanes, tsunami’s, earthquakes, …
© Stockholm University / Johan Rockström

A Global view
Intergovernmental Panel on Climate Change (IPCC)
IPCC - 3th report – 2001
IPCC - 4th report – 2007
• Melting glaciers in
22 century
• More hurricanes in the Gulf of
Mexico in the
22 century
• Artic Ice-free in 22 century
• 60% of all glaciers will melt in
30-50 years
• Double amount of severe
hurricanes (3/4/5)
• Artic Ice-free in summer in 20
years

People are responsible for Climate
Change …

So what …?

Charles Darwin
12/2/1809 - 19/4/1882
On the Origin of species by means of
natural selection - 1859

The Sixth Extinction
How many species are we losing?
• We don’t exactly know
• Recently the rate of extinction increases rapidly due to human
behaviour
• Biodiversity loss can not be halted
• New species are discovered all the time
• Panama
• So, if we don’t know how much there is to begin
with, we don’t know exactly how much we’re losing

What we do know?
• We do have lots of facts and figures that seem to
indicate that the news isn’t good
• The rapid loss of species we are seeing today is
estimated by experts to be between 1,000 and 10,000
times higher than the natural extinction rate
• Worlds experts calculate that between 0.01 and
0.1% of all species will become extinct each year

How many species are we losing?
Low estimate
Amount species: ~ 2.000.000
• Extinction Rate: 0,01 – 0,1
• 200 – 2.000 extinctions/year
• 0,5 – 5,4 extinctions each day
High estimate
Amount of species: ~ 100.000.000
• Extinction Rate: 0,01 – 0,1
• 10.000 – 100.000 extinctions/year
• 27 – 274 extinctions each day

A global view – red list
Red list of the International Union for the Conservation of Nature
Red List of Threatened Species
documents the extinction risk of 47.677
species.
Threatened with extinction:
• 1 bird out of 8
• 1 mammal out of 4
• 1 conifer out of 4
• 1 amphibian out of 3
• 6 marine turtles out of 7
Biodiversity loss is high!
• This biodiversity loss has grim
consequences for humanity
• Over 1,1 billion people are directly
threatened by the loss of fish stock
• …

Working on a sustainable world

EU – Policy – Natura 2000 network
Awareness of the Natura 2000 network (%)
Don't know/no answer
1
1
Never heard of it
78
80
Heard of it and does not know what it is
13
12
2010
2007
Heard of it and knows what it is
8
6
0 20 40 60 80
Source: EU – Flash Eurobarometer N° 290

Most important EU issues (%) - EU 27 (2009)
Unimployment
9
9
8
7 5 4 4
32
51
Economic situation
Crime
Rising Prices/inflation
Heathcare system
Immigration
Pensions
Taxation
14
19
19
40
Educational System
Housing
Terrorism
Environment
Energy
Source: EU - Standard Eurobarometer N° 72
Defence/Foreign affairs

COP 10 - Nagoya, Japan
&
COP 16 – Cancun, Mexico
Integration, integration, integration
&
Impementation, Implementation,
Implementation

2011-2020 – decade of biodiversity

Smarter use of recourses

Sustainable development
People
Profit
People
Planet
Profit
Planet
Equivalent Planet = Pillar

Ecosystem Services

TEEB – report
The Economics of Ecosystems and Biodiversity
• ~ Biodiversity loss costs approximately 50 Billion euro in 2010 (EU)

Natural Capital and poverty reduction
Ecosystem services
dependency
Indonesia India Brazil
99 million 352 million 20 million
Ecosystem services as a
% of classical GDP
(Gross Domestic Product)
79%
21%
84%
16%
90%
10%
11%
Ecosystem services as a
% of “GDP of the Poor”
75%
25%
53%
47%
89%
Ecosystem services
Source: Gundimeda and Sukhdev, D1 TEEB

Finding new solutions …

Do you know this ?
Meat flavored water … “Walk, don't run and
brush your teeth before you go to bed. By
drinking Meatwater you can cut down on
exercising and eating time, and have more
time to enjoy yourself.”

Utopia forerver: visions of architecture and urbanism/
John Wardle & Stefano Boscutti

Finding solutions …
- Electric Cars
- Smart grids
- Solar Panels
- Wind turbines
- C2C
- Waste management
- Veggie Days
- …
- Yes we can?

Look into the past to see the future?
• Historically, everything was totally sustainable
• Before metals, wood was used in almost all applications
• Use – reuse – recycle – biodegrade
• There was no problem – no waste!
• Industrial revolution
• New industries became a critical issue
• Growing population – growing cities
• Growing global impact of our behaviour
• Fossil fuels/ …
• No guidance, no policy Waste was waste of time and money
• Nobody cares!
• … 1972 - Limits to growth – Club of Rome
• New evolution based on sustainability
• 21 st century … Starting a New Era: Climate, Biodiversity and Energy Era
• Business sector as part of the solution
• (Re)connection Model
• A sustainable business case
• Finding sustainable solutions for the future
• Corporate Social Responsibility
• Supporting global goals

Sustainable use of resources:
it’s (y)our responsibility
• Minerals/virgin materials are NOT inexhaustible!
• A shortage of minerals/virgin materials/… is yet to come (!)
• Precautionary principle
• Only use of virgin materials/minerals when no other solution is found
• [scarcity leads to creativity]
• Footprint transparency
• Global goals/plant goals/…
• Measuring impact
• Finding new solutions – task for everyone
• Clean Technologies
• Cradle to Cradle
• Recycling waste
• …

Global footprint
Footprint
Understanding the
Tessenderlo Group
Footprint is the first
step in reducing it.

A business case as a solution?
Some conditions
• Green hawks!
• Thomas Friedman (Columnist New York Times)
• Book: Hot, Flat and Crowded
• SMART-ER Principle
• Footprint
• Transparency

SMART-ER Principle
SMART-ER PRINCIPLE
• Specific
• Measurable
• Achievable
• Realistic
• Time-Bound
• Evaluable
• Re-evaluable

Become the world champion in your niche?
Use the strongest legislation as guideline
- In the EU almost everything is forbidden, except the things who are
allowed
- In China almost everything is allowed, except the forbidden things
- In Russia, everything is allowed what is strongly forbidden
Make up your mind!
Environmental EU-legislation as basis for global
development - Advantage for the future
Added value for society // biodiversity
Disseminate the results

Conclusions
• The world is in change
• Climate change and biodiversity are twins!
• It’s about us!
• Responsibility !
• Virgin materials are not inexhaustible!
• Task = Finding new sustainable solutions
• Building bridges: “(Re)connect business with sustainable goals”
• A sustainable business case for the future
• SMART-ER principle
• Incorporate the Global strongest legal conditions in your own business
case
• Let’s be confident!

Have a
dream

Mind our footprint!

Be Smart

Details
matter

Create a
network

Lighten up!

Make some hot links

Be sure
there’s
backup

Stick together,
lobby &
communicate

Be ready to
fly off

Always
hang on

Keep on having a good
position …

Problems?
See it form
a different
point of
view

Together we will
succeed!

But know… The value of nature is
the value “people” give …

It’s up to ourselves & the future
generations …!

Dream your
dream…