International Market Entry Strategies Workshop - Ennis Chamber of ...

International Market Entry Strategies Workshop
October 20 th & 21 st 2011
Location: Marketing Institute of Ireland, Marketing House, South County Business Park, Leopardstown,
Dublin 18
Workshop Overview
When starting an international trade venture, companies select a target market and develop a
marketing strategy that they think will encourage their target customers to buy. However, for the best
chance of success, a company must first use the most effective way of getting its product or service into
its target market. Each country has different market, business, economic and regulatory conditions, and
these variables mean that a method for entering one market might not be suitable for another.
This course, among other topics, will help you understand the possible market entry strategies that a
company can use to start or expand an international trade venture. These include:
• Exporting directly or indirectly
• Selling franchises or licenses
• Forming a strategic alliance (which can take the form of a partnership, a joint venture or a
merger)
• Acquiring a company or
• Investing directly or indirectly in a foreign market
After completing this workshop, you will be able to plan an effective market entry strategy, identify
potential barriers to market entry and map out strategies to avoid problems and to minimise risk.
Read more ►

This workshop is offered in partnership with World Trade Centre Dublin with learning content provided
by the Forum for International Trade Training (FITT)
Read more about FITT Professional Training►
Learn about the FITT International Business Professional designation ►
The workshops are specifically designed for:
Business/marketing professionals interested in improving their expertise in international trade
Individuals who are new to exporting or importing and wish to further explore global market
opportunities
Organisations seeking a strategic competitive advantage by training their staff with highly
practical international trade skills
To Register
Contact please contact Ailish at the Marketing Institute; ailish@mii.ie Tel: +353 1 295 2355
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This International Market Entry Strategy workshop is one of eight training workshops that are offered by
World Trade Centre Dublin. Each workshop is focused on the practical aspects of international business.
The workshops can be taken individually or as part of the full FITT International Business Professional
(FIBP) designation process.
Workshop Facilitator
Martin McBride is the proprietor of Envision, an innovative management consultancy practice that has
specialties in strategy and business planning, export strategy and marketing and sales development.

Martin McBride has 20 years’ experience as a management consultant. Following seven years in Price
Waterhouse, and Capita, Martin established Envision in 1996. During this time Martin has built the
practice into one of the leading independent management consultancies in Ireland focused on
marketing and strategic planning, and export/international business development.
His career began in exporting – in the textiles industry, with responsibility for market and business
development globally, by establishing an active network of agents and distributors in the USA, four key
mainland European markets, Scandinavia, Hong Kong, and Japan.
Martin has worked with companies at all stages of growth – high-tech accelerated growth start-up’s,
SME’s, through to major Corporates, and across many sectors currently focused mainly on knowledge
based sectors of manufacturing and tradable services.
Martin is also the Chair of the North region of the Marketing Institute of Ireland.
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