222 Chapter 8 Discussion Introduction This chapter reflects on the ...

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Section five presents a critique of the thesis, focusing upon the related issues of lack of data and the rather singular perspective of the research. Finally, section six suggests some avenues for further research. 223
8.1 Reflection on the Stakeholder Participation <strong>This</strong> section <strong>reflects</strong> on the outcomes of the stakeholder involvement, and positions the contribution to knowledge of this research in terms of participatory methodology. As stated previously in section 6.1, the stakeholders were very important to undertaking the project as they were involved in several key phases. To summarise the research experiences described in that section, it was concluded that: • Viability depends upon the interest of small number of people • Obtaining required access to these people can be problematic • Changing circumstances can curtail the research The first of these points signifies that it may be difficult to get an initial ‘foot in the door’ of the organisation. It illustrates the principle, described by Hammersley and Atkinson (1983, pg. 60), of informal ‘sponsorship’ that serves to validate the presence of the researcher and pave the way for access. Furthermore, as in this case study, the sponsoring individual(s) are likely to be willing to fulfil the stakeholder role. The second point signifies that there may be limited access to those persons and also to the organisation. The nature of the relationship with the sponsor / stakeholder will shape the development of the research in that it can facilitate some kinds of access (for example, to the company’s sales data) and obstruct others (for example, to knowledge about the customers of the company). From the third point it should be recognised that access negotiations are ongoing and changeable, as explained by Hammersley and Atkinson on their <strong>chapter</strong> on access in ethnographic research: “The problem of access is not resolved once one has gained access to a setting, since this by no means guarantees access to all the data available within it … negotiation of access is therefore likely to be a recurrent preoccupation”. (Hammersley and Atkinson 1983, pg. 76) 224
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222 Chapter 8 Discussion Introduction This chapter reflects on the ...

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