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<strong>Boards</strong> <strong>That</strong> <strong>Make</strong> A <strong>Difference</strong><br />

Applying the John <strong>Carver</strong> <strong>Model</strong> to Board Governance<br />

Presented by:<br />

David Adams, Chairman<br />

HRN Management Group<br />

dave.adams@mcul.org<br />

Jessica Strasser, Managing Consultant<br />

HR Value Group<br />

jstrasser@hrvaluegroup.com<br />

2<br />

<strong>Focus</strong> <strong>of</strong> <strong>Carver</strong> <strong>Model</strong>:<br />

• Nonpr<strong>of</strong>it and Public Organization<br />

<strong>Boards</strong><br />

• <strong>Boards</strong> can be “forward-thinking”<br />

• Most boards are trapped in an<br />

inadequate design <strong>of</strong> their jobs<br />

• Board members mean well!<br />

• A Positive Prescription for Success<br />

• <strong>The</strong> Role <strong>of</strong> the Executive<br />

<strong>The</strong> <strong>Carver</strong> Outline…<br />

1. Leadership by Governing <strong>Boards</strong>: A Vision <strong>of</strong> Group<br />

Accountability<br />

2. Policy as a Leadership Tool: <strong>The</strong> Force <strong>of</strong> Explicit<br />

Values<br />

3. Designing Policies <strong>That</strong> <strong>Make</strong> a <strong>Difference</strong>: Governing<br />

by Values<br />

4. <strong>Focus</strong>ing on Results: <strong>The</strong> Power <strong>of</strong> Purpose<br />

5. Controlling Ethics and Prudence: What’s Not OK,<br />

Even if it Works<br />

6. Strong <strong>Boards</strong> Need Strong Executives<br />

• <strong>The</strong> Problem is Process, Not People<br />

3<br />

4<br />

<strong>The</strong> <strong>Carver</strong> Outline…<br />

Leadership By Governing <strong>Boards</strong><br />

7. Officers and Committees: <strong>The</strong> Chief Governance<br />

Officer and Other Divisions <strong>of</strong> Board Labor<br />

8. Policy Development by Levels: Adding Details<br />

Judiciously<br />

9. Making Meetings Meaningful: Creating the Future<br />

More Than Reviewing the Past<br />

10. Maintaining Board Leadership: Staying on Track and<br />

Institutionalizing Excellence<br />

11. Maintaining Board Leadership: Staying on Track and<br />

Institutionalizing Excellence<br />

• A Vision <strong>of</strong> Group Accountability<br />

nuUnion Chair/CEO<br />

Speak about the biggest mistakes<br />

<strong>Boards</strong> can make<br />

5<br />

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1


What Can Go Wrong?<br />

Broad Assessment<br />

• Time spent on the trivial<br />

• Reading reams <strong>of</strong> documents<br />

• Long-running meetings that accomplish little<br />

• Committees that are window dressing for what staff<br />

want to do<br />

• Meddling in administration<br />

• Staff in control <strong>of</strong> board agendas<br />

• Reactivity vs. Proactivity<br />

• Executive committee as de facto Board<br />

• Confusing about what is going on<br />

• Rubber stamping or Meddling<br />

• No incisive way to evaluate the Executive<br />

• “Most <strong>of</strong> what the majority <strong>of</strong> boards do<br />

either does not need to be done or is a<br />

waste <strong>of</strong> time when done by the Board.<br />

Conversely, most <strong>of</strong> what boards need<br />

to do for strategic leadership is not<br />

done.”<br />

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8<br />

What is Governance?<br />

• “Reduced to its minimum, the purpose <strong>of</strong><br />

governance is to ensure, usually on behalf<br />

<strong>of</strong> others, that an organization (credit<br />

union) achieves what it should achieve<br />

while avoiding those behaviors and<br />

situations that should be avoided.”<br />

What Should <strong>Boards</strong> Do?<br />

1. Hire, evaluate and retain a good CEO<br />

2. Provide strategic direction to the CEO<br />

3. Establish, maintain and operate within<br />

governance policies<br />

4. Provide fiduciary stewardship for and on<br />

behalf <strong>of</strong> the member-owners<br />

GOVERNANCE POLICIES HELP WITH,<br />

BUT DO NOT REPLACE THESE DUTIES<br />

9<br />

10<br />

Does Your Board Need This?<br />

• <strong>Carver</strong> model is for the best <strong>of</strong> today’s boards, not<br />

just for dysfunctional ones.<br />

• Why is it particularly relevant to credit unions?<br />

• What is unique about not-for-pr<strong>of</strong>it (nonpr<strong>of</strong>it)<br />

boards vs. for-pr<strong>of</strong>it or government boards?<br />

• How is success defined?<br />

• Producing What Owners Want<br />

What Can Go Wrong?<br />

• Short-term bias<br />

• Reactive stance<br />

• Reviewing, rehashing, redoing<br />

• Leaky accountability (meddling)<br />

• Unclear boundaries <strong>of</strong> authority<br />

• Complete overload<br />

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12<br />

2


Moving Toward Solutions<br />

Policy as a Leadership Tool:<br />

• Framing the Governance Challenge<br />

• Inadequate Prescriptions<br />

◦ More involvement<br />

◦ Less involvement<br />

◦ Board as staff watchdog<br />

◦ Board as cheerleader<br />

• Proper Prescriptions<br />

◦ Board as manager (<strong>of</strong> the CEO)<br />

◦ Board as planner (with the CEO)<br />

◦ Board as adviser (for the CEO)<br />

◦ Board as fundraiser (for the CU)<br />

◦ Board as communicator (with the CEO)<br />

◦ Board as Trustees (for the members)<br />

◦ Board Holism (for the CEO)<br />

• <strong>The</strong> Force <strong>of</strong> Explicit Values<br />

nuUnion Chair/CEO<br />

Speak about how Policy Governance<br />

<strong>Make</strong>s boards effective<br />

13<br />

14<br />

Policy as a Leadership Tool<br />

• Policies as Values and Perspectives<br />

• Four Reasons for Policy Leadership<br />

1. Leverage and efficiency<br />

2. Expertise<br />

3. Fundamentals<br />

4. Vision and inspiration<br />

• Reinventing the Meaning <strong>of</strong> Policy<br />

• Categories <strong>of</strong> Board Policy:<br />

1. Ends to be achieved (Service Needs)<br />

2. Means to be avoided (Executive Limitations)<br />

3. Board-CEO Relationship<br />

4. Governance Process<br />

Designing Policies <strong>That</strong> <strong>Make</strong> a <strong>Difference</strong>:<br />

• Governing by Values<br />

15<br />

16<br />

Designing Policies<br />

• Get Rid <strong>of</strong> Unnecessary and Outdated Detail While<br />

Being Comprehensive<br />

• <strong>Make</strong> Policies Visible, Explicit, Literal, Active, Properly<br />

Classified, Centrally Available and Brief<br />

• Move Broad to Specific and Large to Small (Prioritize)<br />

• Set Board Policy, not Staff Policy<br />

• Hold CEO Accountable for Staff Policies<br />

<strong>Focus</strong>ing on Results:<br />

• <strong>The</strong> Power <strong>of</strong> Purpose<br />

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<strong>Focus</strong>ing on Results<br />

• Define Mission & Purpose<br />

• Resist the Captivating Allure <strong>of</strong><br />

Organizational Events/Issues<br />

• Stay Outward <strong>Focus</strong>ed<br />

• Transaction With the Environment<br />

• If not “Ends”, it is “Means”<br />

• <strong>The</strong> Mask <strong>of</strong> Commendable Activities,<br />

Conditions, Structure, Technology, Etc.<br />

Compelling “Ends” Policies<br />

• Strict Results <strong>Focus</strong><br />

• Succinctness<br />

• Active Board Involvement in “Ends”<br />

• Accountability to Owners/Members<br />

• Properly Categorized<br />

• <strong>The</strong>me and Backbone <strong>of</strong> the CU<br />

• Stark and Direct<br />

• Global Purpose, Followed by Policies About Results, How<br />

Members Benefit, Pricing, Etc.<br />

• Integration With Long-Range Planning<br />

• Evaluating Ends With Key Performance Measures<br />

• Again, Broad-to-Specific and Large-to-Small<br />

19<br />

20<br />

Examples <strong>of</strong> Ends or Service Needs Policies<br />

Sample “Ends” or “Service Needs” Policy<br />

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22<br />

Board Discussion<br />

• How can we apply the concept <strong>of</strong> Service<br />

Needs (Ends) Policies to our credit<br />

union?<br />

◦<br />

◦<br />

◦<br />

◦<br />

◦<br />

◦<br />

Controlling Ethics and Prudence:<br />

• What’s Not OK, Even if It Works<br />

23<br />

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Controlling Ethics and Prudence<br />

Examples <strong>of</strong> Executive Limitations Policies<br />

• Manage between Rubber-stamping and Meddling<br />

• Avoid the Enticement <strong>of</strong> Operations<br />

• <strong>The</strong> Board’s Interest: Effectiveness, Approvability,<br />

Legitimate Control <strong>of</strong> Means, <strong>Focus</strong> on Prudence &<br />

Ethics<br />

• This Category is Executive Limitations Policies<br />

• Board Prescription <strong>of</strong> Means is “Anti-Innovative”<br />

and “Stultifying”<br />

• Start Broad-to-specific and Large-to-small<br />

• Transform Worries Into Policies<br />

• Limitation, Not Empowerment<br />

25<br />

26<br />

Sample “Executive Limitations” Policy<br />

Board Discussion<br />

• How can we apply the concept <strong>of</strong><br />

Executive Limitation Policies to our credit<br />

union?<br />

◦<br />

◦<br />

◦<br />

◦<br />

◦<br />

◦<br />

27<br />

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Strong <strong>Boards</strong> Need Strong Executives:<br />

• <strong>The</strong> Board-Executive Relationship<br />

nuUnion Chair/CEO<br />

Speak about developing mutual<br />

trust between the board and CEO<br />

Strong <strong>Boards</strong> Need Strong Executives<br />

• <strong>The</strong> Most Important Task <strong>of</strong> the Board<br />

• Defining a CEO<br />

• Nonpr<strong>of</strong>its vest Chairman and CEO separately, unlike<br />

for-pr<strong>of</strong>its<br />

• Board Holism – Accountability<br />

• <strong>The</strong> Board Has Only One Employee<br />

• <strong>The</strong> CEO’s Work is Immaterial<br />

• Board Members and CEO are Colleagues<br />

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5


Monitoring CEO Performance<br />

Keeping the Roles Separate<br />

• Types <strong>of</strong> Information<br />

◦ Decision Information (Helps Board make decisions)<br />

◦ Monitoring Information (Goal attainment)<br />

◦ Incidental Information (Less important)<br />

• Methods <strong>of</strong> Monitoring<br />

◦ Annual Evaluation<br />

◦ Regular Reports<br />

• Criteria for Monitoring<br />

◦ Stay focused: Save board/staff time<br />

◦ Have clear criteria<br />

◦ Two-step: Compare results to policy.<br />

• Executive Recommendations<br />

• Intrusions by the Board<br />

• Mutual Expectations<br />

• Board-Management Delegation<br />

31<br />

32<br />

Examples <strong>of</strong> Board-CEO Relationship<br />

Policies<br />

Sample Board-CEO Policy:<br />

33<br />

34<br />

Board Discussion<br />

• How can we apply the concept <strong>of</strong><br />

Board/CEO Relationship Policies to our<br />

credit union?<br />

◦<br />

◦<br />

◦<br />

◦<br />

◦<br />

◦<br />

<strong>The</strong> Board’s Responsibility for Itself:<br />

• Governing Oneself Precedes Governing<br />

Others<br />

nuUnion Chair/CEO<br />

Speak about the meddling/rubber<br />

stamping balance<br />

35<br />

36<br />

6


Board Accountability<br />

• <strong>The</strong> Moral Ownership<br />

• <strong>The</strong> Board’s Responsibility for Board<br />

Performance<br />

• Diversity and Dynamics<br />

• Board Products: A Job Description,<br />

Explicit Governing Policies and Assurance<br />

<strong>of</strong> Organizational Performance<br />

Basic Board Job Description<br />

• Linkage to the Ownership<br />

• Explicit Governance Policies<br />

• Assurance <strong>of</strong> Organizational Performance<br />

• Other Duties (Fundraising, public image,<br />

legislative impact, etc.)<br />

37<br />

38<br />

Officers and Committees:<br />

• <strong>The</strong> Chief Governance Officer and<br />

Other Divisions <strong>of</strong> Board Labor<br />

Officers and Committees<br />

• Duties <strong>of</strong> Officers<br />

• Minimalism<br />

• Chief Governance Officer vs. Chief<br />

Executive Officer<br />

• Protection <strong>of</strong> the CEO Role<br />

• Board Holism<br />

• Committees: Minimalism and Pre-work vs.<br />

Post-work<br />

39<br />

40<br />

Policy Development by Levels:<br />

• Adding Details Judiciously<br />

Policy Development<br />

• <strong>The</strong> Crucial <strong>Difference</strong> Between Levels<br />

and Lists<br />

• Form and Function<br />

◦ Participation & Voting<br />

◦ Decision Information<br />

◦ Everything in its Place<br />

◦ Proceeding from the Top Down<br />

◦ Meticulous Care<br />

◦ Role <strong>of</strong> the CEO in Policy Development<br />

41<br />

42<br />

7


Making Meetings Meaningful:<br />

• Creating the Future More Than<br />

Reviewing the Past<br />

Making Meetings Meaningful<br />

• Managing a Talking Job<br />

• Choosing the Issues<br />

• Screening Form Before Content<br />

• Being Ready for Discussion<br />

• Rbb Rubber-stamping vs. Meddling<br />

• Tradition & Law<br />

• Planning the Agenda – Tie to the Long-term<br />

• Ends Justify the Meetings<br />

• Managing the Transition<br />

• Unity in Board Purpose Despite Diversity<br />

• <strong>The</strong> Character <strong>of</strong> Meetings<br />

43<br />

44<br />

Examples <strong>of</strong> Board Process Policies:<br />

Sample Board Process Policy:<br />

45<br />

46<br />

Board Discussion<br />

• How can we apply the concept <strong>of</strong> Board<br />

Process Policies to our credit union?<br />

◦<br />

◦<br />

◦<br />

◦<br />

◦<br />

◦<br />

Maintaining Board Leadership:<br />

• Staying on Track and Institutionalizing<br />

Excellence<br />

nuUnion Chair/CEO<br />

Speak about how boards<br />

Can make a difference<br />

47<br />

48<br />

8


Maintaining Board Leadership<br />

• Be Obsessed with Effects for People<br />

• Invigorate the Ends Debate<br />

• Drive Ends Dialogue Beyond the Boardroom<br />

• Don’t Be Seduced by Cost Control<br />

• Keep Trusteeship Up Front<br />

• Respect your Words<br />

• Invest in Selection & Training<br />

• Recruit Those Who Can and Will Govern<br />

• Commit to Structured Practice<br />

• <strong>Make</strong> Self-Evaluation a Regular Event<br />

Parting Thoughts<br />

• Realize that Good Begets Better and<br />

Clarity Begets Trust<br />

• Never Forget that Governance is a Means<br />

• Excellence Begins in the Boardroom<br />

• One Size Can’t Fit All<br />

49<br />

50<br />

Board Discussion<br />

• What are the next steps for applying<br />

Policy Governance in our credit union?<br />

◦<br />

◦<br />

◦<br />

◦<br />

◦<br />

◦<br />

Additional Resources<br />

• HR Value Group Consulting<br />

• CUcorp’s “Policy Pro” Governance<br />

Module<br />

• John <strong>Carver</strong>’s “<strong>Boards</strong> <strong>That</strong> <strong>Make</strong> a<br />

<strong>Difference</strong>”<br />

• CU commitment to Board training with<br />

MCUL, CUNA and Others<br />

51<br />

52<br />

<strong>Boards</strong> <strong>That</strong> <strong>Make</strong> A <strong>Difference</strong><br />

Applying the John <strong>Carver</strong> <strong>Model</strong> to Board Governance<br />

Presented by:<br />

David Adams, Chairman<br />

HRN Management Group<br />

dave.adams@mcul.org<br />

Jessica Strasser, Managing Consultant<br />

HR Value Group<br />

jstrasser@hrvaluegroup.com<br />

9

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