News - Scandinavian Outdoor Group

SOG News
at the center of it all!
a bar is oNLy as good as it’s barteNder. For more
than eight years, Caroline “Caro” Felder and her team
has made the Scandinavian Bar one of the most popular
places at the outdoor fairs in Friedrichshafen and Munich.
“The Scandinavian Bar is a very special place,” says
Caro. “It is the heart of the Scandinavian Village and even
the entire fair, as well as a place to just relax, meet or work
in a very friendly and non-prestigious atmosphere. For
me, its most important to find the right level of professionalism
and service, without being “fancy” or pretentious.”
The founding idea of the Scandinavian Outdoor
group is that “Together we are stronger”. This is especially
true with the Scandinavian Bar. All companies go
in together and share the cost of the bar. They get a
better and more professional catering service and they
pay less for it individually. But the most important thing
is to offer an atmosphere that reflects the Scandinavian
mentality. However, the bar has not always been
as “professional” as it is today. Caro tells us of a fond
memory from the first years:
“tHe very First time, the quick and dirty idea was
that all participating brands should contribute with their
own part of the bar,” tells Caro. “Hestra brought wine
and Silva brought hot dogs from Sweden etc. It was
a great idea, but no one had decided how much each
company should bring. To make a long story short,
when the trade fair closed, there was a mountain of
hot dogs left. There were so many that we had to bring
three shopping trolleys to a homeless shelter, since we
didn’t want to throw them away.”
Promising newcomers
iN tHe scaNdiNaviaN viLLage there are a few
brands on their way to becoming full fledge
members of SOG. One of them is the Swedish
company Härkila who, since 1987, has become
known for providing hunting clothing of the
highest standards. The company has its roots
in hunting and the breeding of hunting
dogs, as well as a passion for developing
highly technical garments
from the best materials available.
In 2009, Härkila launched a
GTX footwear range
designed for a
wide range of
outdoor pursuits.
4
ScaNdiNaviaN OutdOOr NewS
The “bar” has existed for over ten years and each
year, something new happens. This year, two innovative
Scandinavian companies are offering a unique and
very “green” charging-service for all of you who hate
running out of batteries on your mobile phone, laptop or
Ipad during the hectic days at the trade fair. MyFC and
HiNation are offering free charging of all such electronic
equipment with only the aid of water and sunlight.
come by and take a look for yourself, and don’t
forget to try a nice wild bite of scandinavia.
aLso WitHiN tHe HuNtiNg segment is
Seeland, established in Denmark in 1976. The
company provides clothing, footwear and accessories,
all designed for outdoor enthusiastic
hunters. High functionality is at the core of
everything Seeland produces, and in 2009,
the company presented a range of quality
rubber boots for heavy use and the
toughest demands, with some models
offering a temperature comfort range
down to - 80°C.
meet Härkila and seeland
in Hall a5, booth 313.