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SOG News DrOzDz PiOtr Summit Success tHe toWN oF Åre offered beautiful early spring weather during the Scandinavian Outdoor Summit, which came to a close on Friday April 1st. Almost 300 participants from 15 countries had gathered at Copperhill Mountain Lodge to discuss future issues for the outdoor industry. The Scandinavian Outdoor Summit was the first meeting of it’s kind in Scandinavia and targeted outdoor and sports companies, investors, retailers, researchers and innovators. They spent two days discussing issues relating to the outdoor industry, everything from e-commerce and brand building to future tourism and climate change. The speakers included Thomas Lipke, CEO and part-owner of Germany’s Globetrotter Ausrüstung, Chris Doyle, Vice President of the ATTA, Adventure Travel and Trade Association USA, and Mark Held, Secretary- General of the European Outdoor Group. “We spend over ten million Euros per year on outdoor activities, just within Sweden,” explains Jonas Hellentin, A Globetrotter in Jämtland tHomas LipKe, CEO and Partner at Globetrotter Ausrüstung, received an honorary award for his efforts as an ambassador for the Swedish region of Jämtland at the Scandinavian Outdoor Summit in Åre. The award was handed out by Lars Lindqvist, CEO of Peak Innovation in Jämtland (to the left in the image). Thomas Lipke (to the right) has taken countless trips to the region, which hosts one of Sweden’s most beautiful mountain regions for trekking, canoeing, skiing and more. Often he travels there together with his close personal friend, Bo Hilleberg, founder and former CEO of Hilleberg the Tentmaker. 6 ScaNdiNaviaN OutdOOr NewS Susanna Campbell, Investment Director at Ratos. “with this forum, our aim is to get the entire outdoor industry to realize what is necessary for success in the coming years.” who was responsible for the Scandinavian Outdoor Summit in partnership with Peak Innovation. “With this forum, our aim is to get the entire outdoor industry to realize what is necessary for success in the coming years.” And it was no coincidence that Åre was chosen to host the meeting. Åre and the region of Jämtland have become central to the Scandinavian outdoor industry. “aN eveNt LiKe tHis means the world’s attention is focused on Åre and Jämtland, and that we are demonstrating that we want to be part of developing the outdoor industry of the future,” explains Tomas Ekström of Peak Innovation. A short film of the event has been released on Youtube (Search for “Scandinavian Outdoor Summit”) and you can also come by the bar and download the speaker’s presentations on a USB Stick. It costs a small service fee of four Euros, but we’ll treat you to a Scandinavian Wild Bite while you’re waiting. A limited number of SOG USB sticks will be on sale for those who didn’t bring one. All of the speakers’ half hour to one-hour seminars are also available for order by sending an e-mail to info@scandinavianoutdoorgroup.com. The complete speaker list can be found at www.outdoorsummit.s e
a tent experience Scandinavian tents follow their own robust tradition. this year, SOG member companies have created a special tent village where you can experience outdoor living, the Scandinavian way. sturdy, WiNd-stabLe and easy to set up – even in foul weather. This is how one could summarize Scandinavian tents. For some, Nordic tent manufacturers create tents that differ slightly from other tents. And, in many respects, they have been pioneers, with many innovative models and solutions. As an example, Norwegian Helsport launched the first tunnel tent in 1970. And in 1973 came Hillebergs’ first tent model Keb, where the inner and outer tent could be erected at the same time. This is absolutely necessary when the rain is pouring down and you do not want the inner tent to get wet. Scandinavian mountain weather does not provide as many opportunities for “star gazing” as in other locations, even if the light summer nights are alluring. tHe Fact tHat the Nordic climate and geography plays a major role in this functionality is quite clear. “When we talk about hiking, we often mean in the mountains and above tree line. Here, tents are exposed to quite different strains than in the forest – which is the outdoor environment that is most common in many other countries,” says Bo Hilleberg, who started the Swedish family business and is still the base for its development department. Tunnel tents have traditionally had a strong position teNt viLLage come and see the scandinavian tents up close! the special exhibition in connection with the scandinavian village is located in Hall a5. SOG News among Scandinavians, but this is starting to change. Now, dome tents are a common sight in the mountains and are popular among a growing number of kayakers who want tents that can stand on their own, such as on rocks where it is difficult to place stakes. tHe type oF teNt that might raise the most eyebrows is the tipi or lavvu, as it is called in Norwegian. Portable Sami and native housing is the inspiration. “The teepee is the basis for many tents. The design has been around for several thousand years,” says Patrik Rönnbo from Tentipi, which has production based in the Swedish Lapland. “Our Adventure Nordic teepees can also be used for backpacking, as the weight per user is low, but it is most common as a base camp and the perfect family tent.” The teepee-shape also provides a social way to camp. “Many use the lavvu for hunting and fishing, where it is common to gather inside the tent, and it is also becoming more common among families with children,” says Kjell Östbye from Norwegian Helsport with both teepees and other models in its range. aNd maNuFacturers continue to develop their tents. In fact, it was in a lavvu that the idea for the award-winning tent Wiglo from Bergans was born. “A few of us were sitting there and thought it was a pity that you could not pull up the sides of the tent to see the beautiful evening outside. So we developed a tent model where you can,” explains Christoph Centmayer from Bergans. ScaNdiNaviaN OutdOOr NewS 7
Page 1 and 2: News Magazine #2 2011 from Scandina
Page 3 and 4: “delirant isti Scandinavi!” Lit
Page 5: 66°North Aclima Bergans Welcome to
Page 9 and 10: Winner of the IPC Magazine Footwear
Page 11 and 12: Partners for the forest siNce its i
Page 13 and 14: Lights on for Singletrack WHeN it c
Page 15 and 16: a great pack bergaNs oF NorWay has
Page 17 and 18: Primus goes lightweight and saves f
Page 19 and 20: “the sole unit is close to the gr
Page 21 and 22: tHrougHout tHe years, G-1000 has ta
Page 23 and 24: “the 55 centimeter high model sup
Page 25 and 26: Thermally Efficient “the advantag
Page 27 and 28: a5-200 Fjällräven, the classic Sw

News - Scandinavian Outdoor Group

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