PocketGuide_Cat-Centered-Design-jhrv

Mash Up
How would a Maine Coon’s dominance mashed
up with the social intelligence of a Siamese
behave? Mash-up two existing cats to explore new
concepts for felines that may not even exist.
Much like chasing your tail, Mash-Ups are a thought
exercise, an opportunity to pose bold, new, even fantastical
cat combinations that will push your thinking along. Do
you want to better understand the luxury cat market? How
about re-imagining the spa experience for a Bengal mashup
Persian cat? What if you wanted to redesign Catmazon
for a discerning cat? Would a cat simply give a dismissive
swat to scroll to the next item? Creating real-life scenarios
and layering in different cat-xtremes allows you to gain
empathy for different breeds and design for their needs.
Phase
Ideation
Time
Equivalent to making mashed potatoes
Difficulty
Stratospheric
What You’ll Need
PhD in Genetics and Genomics, two cats,
patience
Participants
Heavily sedated
12