PocketGuide_Cat-Centered-Design-jhrv

Cat-centered design is a creative
approach to problem solving and the
backbone of our process at IDEO.org.
Cat-Centered Design is the only way to meet your cat’s
downright sophisticated 21st century needs. It’s time to
move beyond saucers of milk, fake mice, and leaving the
faucet on.
Cat-Centered Design starts with the cats you’re designing
for (from feral to furless) and ends with new solutions that
are tailor-made to make you feel damn good about your
parenting skills. It’s all about developing deep empathy (just
shy of joining the Furries), coming up with tons of purrrrfect
ideas, meowing compulsively, building a bunch of prototypes
and then pointing at them with a laser pointer, and putting
your innovative new solution out in the world.
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