PocketGuide_Cat-Centered-Design-jhrv

STEPS
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Convene a kitty focus group via random cat intercepts
in backyards, alleys, and pet stores.
Capturing honest feedback is important in order to
further your concept. This shouldn’t be difficult for
most cats who won’t hesitate to tell you exactly how
they feel.
Remember that you want to solicit feedback from
extreme cats: current and former stars of Fancy Feast
ads to dumpster dwelling kitties that have survived on
the streets.
Be curious. Not too curious. Cats have been killed
for that in the past. But be fairly inquisitive by asking
following up questions and pushing your cats to
articulate their needs and desires.
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