PocketGuide_Cat-Centered-Design-jhrv
PocketGuide_Cat-Centered-Design-jhrv
PocketGuide_Cat-Centered-Design-jhrv
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INSPIRATION<br />
In the Inspiration Phase you’ll learn from a variety of real<br />
cats. Please don’t talk to Puss in Boots. He’s got a Napoleon<br />
complex. Oh yeah, and please also don’t talk to Grumpy<br />
<strong>Cat</strong>. He’s just not very pleasant - remember, this is about<br />
getting inspired.<br />
IDEATION<br />
We know you love cats and the simple things, so let me<br />
tell it to you straight. Ideation is just a fancy pants way of<br />
saying idea generation. This is what you’ve been waiting for<br />
because this is your moment to shine. It’s your moment to<br />
show Mittens that you get her, in a you-had-me-at-helloat-the-SPCA<br />
kind of way.<br />
IMPLEMENTATION<br />
It’s real! Your thing is real. So is your constitutional delusion<br />
that cats have needs as sophisticated as people. But hey,<br />
don’t let that stop you. You made it this far, and by golly,<br />
you are going to be the Steve Jobs of cat toys. You will show<br />
them all in your signature cat-face sweatshirt.<br />
05
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