Designer Profiles
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Givenchy to start his Alexander<br />
McQueen label in 2000 which was<br />
partially funded by Gucci who<br />
bought 51% of the company. After<br />
this the company exploded,<br />
expanding to several other countries<br />
and gaining a high reputation in the<br />
fashion industry. Unfortunately, a<br />
few days after the death of his<br />
mother in February of 2010, the late<br />
designer committed suicide. Sarah<br />
Burton, his co-designer for a long<br />
time took over as creative director<br />
of the brand, and still maintains the<br />
position today. Alexander McQueen<br />
was most definitely a great talent in<br />
the industry, which can be<br />
supported the multitude of awards<br />
The style of McQueen and<br />
Sarah Burton seem to be fairly<br />
similar hence, the style of the brand<br />
now seems to be consistent with<br />
what it was years ago. The aesthetic<br />
of the brand seems to be fairly edgy,<br />
and dramatic. Both Burton and<br />
McQueen seem to enjoy intense,<br />
innovative silhouettes. It can<br />
definitely be seen in their work that<br />
their inspiration almost always<br />
comes from outside the realm of<br />
fashion. For instance the Spring<br />
Summer 2010 collection appears to<br />
be inspired by reptiles, due to the<br />
bright greens and yellows, intricate<br />
skin-like fabrics and prints, odd<br />
shapes, and intricate detailing.<br />
achieved for his work throughout<br />
his years as a designer. v<br />
11
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