Designer Profiles

Chloé
The brand was started by the
Egyptian born designer Gaby Aghion
as a result of the “restrictive styles”
of clothing worn in the 1950’s
according to harpersbazaar.com. She
and her business partner Jacques
Lenoir were the first luxury fashion
house to create an off the rack line
when the brand was established in
1952. They named their brand Chloe
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due to the femininity of the sound,
which reflected the French style at
Generally, most of these elements
are included in the all of the
collections of the brand; therefore
there is rarely a sense of simplicity
in a collection as a whole. It is safe
to say that there is never a dull
garment done by this brand.
the time which was post-war. Their
innovative garments were quality
but did not require the use of
corsets like so many others did at
the time. Their self proclaimed
luxury prêt-a-porter line inspired
other couture houses like Givenchy
who soon after came out with their
Givenchy University collection. The
brands signature French aesthetic
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