FLAUNT - The Generation Issue

A
candid response from the designer,
Brooke Atwood, regarding what’s
next with the growing demand of
her self-named label. She launched
Brooke Atwood two years ago in 2012, with the
intention to embrace her love affair with leather
and make an income doing it. The effortless,
yet edgy womenswear collection has been a
success and so has the ongoing journey to get
there.
Originally from Mississippi, Brooke
grew up being taught to sew various clothing
patterns by her grandmother. Although her
interest in fashion continued, she went on to
receive a Business Degree at the University of
Mississippi. It was at the age of 24, that the young
entrepreneur opened a clothing boutique in
Oxford. As a single woman and mother, with no
significant other to be a ‘bread winner,’ Brooke
saw no other option but to be her “own boss.”
When asked about women’s roles in modern
society, she believes that although women are
more empowered than before, both men and
women are equaling out and finally reaching the
same page, at home and in the business world.
Setting high goals, the designer’s
personal determination and success
department never ceased. After three years of
retail, it was time for Brooke Atwood to follow
her true infatuation: Design. This brought her
to the city of Savannah, where she received an
MFA in Fashion Design at Savannah College of
Art and Design. Now moving onto her fourth
season, her collections are produced and sold
in showrooms in New York, as well as various
boutiques in the U.S. Upon her success, Brooke
continues to reside in Savannah, where she is
one of the first working fashion stylists in the
area, and designs at her in-home studio.
Since sketching is not her forte, she
typically creates two to three pieces that she
envisions and from there, builds off of those
to create the rest of her collection.Inspired
by traveling, music, live shows, and a fearless
attitude, her own effortless, rocker chic style is
evident in her designs. Being that trends isn’t
something Brooke looks for when designing,
she likes to create pieces of longevity that can
be worn season after season.
Who needs a muse when your success
stems from designing for what defines you? It
seems that confidence and dedication are key
in the design world. In Brooke’s perspective, it
never ends in fashion, as an emerging designer,
or any designer for that matter; there is never a
break during the design process. Currently, the
Brooke Atwood collection has hit runways at
the 2014 Capsule Trade Fair in New York, along
with Nashville Fashion week, and Savannah
Fashion week. Each show featured her 2014
Fall/Winter collection of 24 pieces, which the
designer related back to her roots in Mississippi
and where she is now, with western details of a
1975 rodeo prom Queen, meets New York.