Annual Report 2007 - Northern NSW Football

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Business Northern NSW Football Limited has again returned a strong result for football, with improved revenues generated through substantial growth in player participation and other revenue streams. For the third successive year NNSWF has managed to produce an enviable result with a $nil increase in player fees, yet continued to deliver high quality football programs balanced with further expansion of grassroots and community football. Further testimony to NNSWF’s commitment to applying proper business principles to its operations 2007 represents the eighteenth consecutive year that NNSWF has returned a surplus. 2007 also represents a significant milestone in NNSWF’s history, in that, as at 31st August NNSWF had fifty thousand (50,000) registered players, in comparison with the thirty thousand (30,000) registered players in 1997. NNSWF is working closely with FFA in meeting its full statute requirements under FIFA, particularly in regard to the implementation of standardised regulations relating to Registration, Disciplinary, Conduct and Grievance policies. NNSWF is one of only two States that have managed to meet the FFA deadlines, thereby placing itself at an advantage in implementing the next stages, including the CRM system, over the ensuing seasons. Through the expertise and knowledge of our Business Manager, Chad West, NNSWF has assumed a leading role in piloting the new technologies for FFA necessary to meet the demands for a national approach to these policies. During the financial year, in fulfilment of directorial responsibility and proper business management, the Board commissioned a number of audits of various aspects of our operations. The audits were primarily designed to test compliance, performance and internal controls. To date there has not been any material deficiency upon which to report or action. NNSWF is committed to continuing to ensure its long-term financial stability and viability while, at the same time, identifying new services and revenue opportunities Marketing This year, led by Marketing & Communications Manager, David Cromarty, we have driven forward with the re-branding of Northern NSW as a Football State of FFA. In part this has been achieved with the valued assistance of our long-standing partner, NBN Television, through a successful advertising campaign, in which we have continued to raise the profile of NNSWF through the promotion of our marquee players, Stuart Musialik and Jenna Tristram, both of whom were NNSWF juniors, who have achieved National representation. Marketing has worked successfully with other Departments to better promote services, including: • the excellent promotion with the Newcastle Jets at Home games, of small-sided games for the Football Department, with David Smith and Anthony Richards. This also demonstrates our commitment to the success of the A League in our area. • the continuation of an exceptional partnership with McDonalds in successfully promoting football through the McDonalds Schools Development Program. xii Northern NSW Football
• the development of high quality publications, including the Club Merchandise catalogue and the Club Administration Manual. • the further refinement of our television advertising in partnership with NBN Television to produce professional advertisements for both the promotion of the game, in general, and specific campaigns for the NBN State league and the annual Armidale Camp. • the implementation and continued revision of a wider, more targeted news media footprint across television, radio and press to effectively promote the game across Northern NSW. The new website project with which we have worked closely with FFA and a leading international technology and web services provider will be launched in 2008. The new site will facilitate much improved communication between players, clubs, Zones, NNSWF and FFA. Through the expertise and dedication of David Cromarty, we have continued to grow our list of valued corporate partners and supporters (acknowledged separately), whom we thank most sincerely for their generous contribution to the promotion and enhanced professionalism of the game in Northern NSW. Football FFA has recently conducted a review of the Talent Development & Identification Programs and Pathways in Australia. The major ‘grassroots’ recommendations from the Review is the need to adopt age-appropriate small-sided games (SSG) as part of a nationally consistent format for players U/12 and below. A number of Northern NSW Football Zones have incorporated the SSG philosophy into their existing programs. We have enthusiastically welcomed the report and its recommendations in respect to the implementation of SSG initiatives throughout Australia, that will see all Zones from 2009 adopt the SSG format for their Under 6, 7 and 8’s, with the program progressively rolled out from 2010. Football Federation Northern Territory and Capital Football now have all age groups playing according to the new format. Also, Ku-ring-gai Association in Sydney has implemented the new format for 6 and 7 years during this year. In September, the Football Department organised a SSG day at The Gardens in the Hunter Valley. The program was well received and supported with those who participated recognising the benefits of the format. The Board has formally endorsed these recommendations, which will be driven by Football Manager, David Smith and the many coaches who have willingly supported NNSWF throughout recent years. As part of our commitment to FFA, NNSWF will support Zones who wish to voluntarily adopt the new format in 2008 for Under 6 & 7 age groups. Congratulations also to our male and female State teams on their performances at the 2007 FFA National Youth Championships, in a year which has seen six of our junior players selected for full Australian honours at Under 17 level and to further enhance the player pathways at elite level. Annual Report 2007 xiii
Page 1 and 2: Annual Report 2007
Page 3 and 4: Contents 2007 Office Bearers iv Sta
Page 5 and 6: 2007 Annual General Meeting NOTICE
Page 7 and 8: Board of Directors’ Charter Power
Page 9 and 10: Director’s Code of Conduct 1. A D
Page 11: Greg Piper MP Frank Terenzini MP Jo
Page 15 and 16: Conclusion The progression of the S
Page 17 and 18: Emma Cooper School Development Offi
Page 19 and 20: Concise Financial Report Northern N
Page 31 and 32: At A Glance Formation The Federatio

Annual Report 2007 - Northern NSW Football

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