Dynamic Forecasting in the Oncology Environment - Kantar Health

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Workshop Presenter
Bob Ramsey, Ph.D.
Chief Scientific Officer
Venue
Hyatt Regency Philadelphia
at Penn’s Landing
201 South Columbus Blvd.
Philadelphia, PA 19106
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Dynamic Forecasting in the
Oncology Environment
September 19, 2013 – Philadelphia, PA
Forecasting the commercial potential in oncology markets involves some unique challenges.
Determining the appropriate patient populations and their number requires reliable data sources.
In-depth knowledge of definitions and of treatment paradigms are also important elements.
Addressing the cascade of patients through lines of therapies is complex. New therapies
addressing various biomarkers and patient segments may mean that forecasting a single tumor
type may lead to creating many different forecasts.
Course Agenda
Cancer – How is it treated?
Oncology Drug Use
Types and Classes • Changes in the Use of Oncology Products
Oncology Market Considerations
Growth vs. Other Therapeutic Areas • Small Molecule Approval vs. Biologics
Growth of Targeted Therapies • History of Drug Approvals (US) • Major Competitors
Emerging Competitors • Leading Products
Oncology Research & Development
Overview of Phase III Products • Up and Coming Targets
Major Pharma Preclinical -- Phase II Pipelines
Oncology Lifecycle Development
Oncology Epidemiology
US Data Sources • Ex-US Data Sources • Effects of Changing Demographics
Age-Adjusted Incidence Rates • Sources and Calculation of Recurrence Data
Patient Population Outputs
Impact of Biomarkers on Target Population Definition
Oncology Modeling Considerations
Cross-sectional vs. Patient Flow Modeling
Oncology Forecasting Process
Relevant Patient Populations • Present and Future Competitive Set
Market Penetration • Duration of Therapy
Forecasting Extended Use
Workshop Coordinator
Linda Morgan
Tel: +1.816.285.1610
Fax: +1.816.285.1660
linda.morgan@kantarhealth.com
www.kantarhealth.com

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Dynamic Forecasting in the Oncology Environment Workshop
September 19, 2013
Philadelphia, PA
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Email Linda Morgan or fax the completed form to +1.816.285.1660.
Workshop Fee: US $700
Includes course, handbook, continental breakfast, lunch and refreshments.
Kantar Health does not provide refunds for cancellations. The registration fee may be applied to a future Kantar Health Seminar for you or another member of your
organization. Your notice of cancellation must be received in writing (by letter, fax, or email). No credits will be issued for those who do not attend the scheduled course
and/or cancel less than two working days before the start of the seminar. In the event of a seminar cancellation, Kantar Health assumes no liability for non-refundable
transportation costs, hotel accommodations, or additional costs incurred by registrants. This event is offered to our pharmaceutical clients and colleagues. We reserve the
right to exclude individuals who we validate as being competitors.