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Catalysts drivingsuccessful decisionsin life sciencesHelping improve the healthand well-being ofpeople around the worldwww.kantarhealth.com

Kantar Health is the one organization that healthcare companies cancount on to get an informed answer to their product development,launch and brand questions. A trusted partner to healthcare companiesworldwide, we are a dynamic consulting and market research firm thatexcels at extracting the full market potential from the brands of theworld’s leading healthcare, pharmaceutical, biotech, medical device anddiagnostic companies.• Over 600 professionals dedicated tohealthcare-focused consulting• Broad disease experience• Footprint in more than 40 countries;presence in 81 countries• Industry-leading, proprietary, patientcentricinformation sourcesNational Health and WellnessSurvey, the world’s largest selfreportedpatient databaseCancerMPact ® , the leading-edgeoncology data resourceEpi Database ® , the premierepidemiology database• Expert at linking science and researchto solve business challenges• Strong global reach, with localizedexpertise• Part of Kantar, one of the world’slargest consulting and market researchfirms, and WPP, the world leader incommunications servicesWe combine evidence-based research withdeep clinical, commercial and brand expertiseto help our clients assess market opportunities,prioritize product development and portfolioactivities, and differentiate their products todrive brand success. Our global teams are thecatalysts for astute decision making across thefull product lifecycle, helping our clients betterunderstand diseases, develop and promoteinnovative healthcare solutions, and improvepatients’ health worldwide.Clinical ExpertiseIf you’re looking to put the right R&D clinicalprograms in place, Kantar Health is yourconsulting partner. We offer our clients:• Clinical knowledge and expertise• Real -world research and value• Market research resources• Healthcare-focused consulting experience• Clinical and patient-reported outcomesKantar Health’s clinical expertise can help you:• Fulfill regulatory requirements and efficacyin the safety space• Obtain the best price and reimbursementcoverage in different markets• Achieve scientific differentiation• Substantiate your product’s valueproposition starting at the very beginning ofthe product lifecycleCommercial ExpertiseKantar Health understands the complexities oflaunch and how to bring brands to market. Byworking with you to understand market drivers,pricing and regulatory requirements and otherkeys to your business, we can help you makethe right investment decisions to drive growth.Working with Kantar Health also gives youaccess to unique real-world evidence viaglobal systems that collect clinical and patientreportedoutcomes, including safety andeffectiveness, from patients and physicians inover 70 countries.Which patient characteristics are youaddressing? What are the projected healthoutcomes? Our commercial expertise helpsyou focus on patients and health, as well asthe marketplace.Brand ExpertiseInvite Kantar Health to be an extension ofyour brand team, and together we’ll arrive atactionable recommendations to drive patientshare and move the performance needle.Our deeply knowledgeable, healthcarefocusedconsultants provide strategic brandassessment and market research that includesmessage testing, positioning alignment andcustomer experience management.We can take you beyond brand equity in thepresent day and offer you long-term strategiesand direction for future success. Bring KantarHealth to the table and achieve success – in ameasurable way.© 2014 Kantar Health

Catalysts drivingsuccessful decisionsin life sciencesAbout Kantar HealthKantar Health is a leading global healthcareconsulting firm and trusted advisor to many ofthe world’s leading pharmaceutical, biotech,and medical device and diagnostic companies.It combines evidence-based researchcapabilities with deep scientific, therapeuticand clinical knowledge, commercialdevelopment know-how, and brand andmarketing expertise to help clients evaluateopportunities, launch products and maintainbrand and market leadership.Kantar Health deeply understands theinfluence of patients, payers and physicians,especially as they relate to the performanceand payment of medicines and the deliveryof healthcare services. Its 700+ healthcareindustry specialists work across the productlifecycle, from preclinical development tolaunch, acting as catalysts to successfuldecision-making in life sciences and helpingclients prioritize their product developmentand portfolio activities, differentiate theirbrands and drive product successpost-launch. For more information,please visit www.kantarhealth.com.© 2014 Kantar Healthwww.kantarhealth.com