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Role Models and Case Studies - National HE STEM Programme

Role Models and Case Studies - National HE STEM Programme

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'Habitus challengers' (Hodkinson, 1996) can serve as positive role models to challenge fixed<br />

stereotypes over time - such as an uncle being an engineer <strong>and</strong> encouraging his niece - the girl<br />

knows the stereotype of engineering - but can challenge it because of her own knowledge of her<br />

uncle <strong>and</strong> his job. Thus the role model can be very different from the target group - but they need<br />

to be confident enough to challenge stereotypes <strong>and</strong> be supportive when confidence is lacking in<br />

the audience.<br />

Within careers EIAG - signposting young people to case studies / clips can provide additional information<br />

so they make informed choice. So careers advisers need to be able to trust the case studies / role model<br />

examples they are using <strong>and</strong> to know they will not reinforce stereotypes.<br />

At the same time further along the continuum real people role model schemes like <strong>STEM</strong> Ambassadors<br />

are strengthening their delivery <strong>and</strong> diversity to help deliver positive career messages as a part of <strong>STEM</strong><br />

careers education <strong>and</strong> enrichment. This work is just as important…<strong>and</strong> we need to encourage all real life<br />

ambassador programmes as well as those organisations that use them to take the responsibility to be<br />

more aware of how role models are used <strong>and</strong> how they relate to the people they are engaging with.<br />

What works <strong>and</strong> Why<br />

Obviously there are many ways of providing case studies <strong>and</strong> role models - <strong>and</strong> different types can be<br />

made to work in different ways. Examples of use in action include:<br />

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<br />

<br />

<br />

Issues<br />

Women in SET poster exercise - pupils have to guess the job role from a normal photo - then you<br />

explore stereotypes <strong>and</strong> real job roles. This exercise is hugely popular with teachers <strong>and</strong> other<br />

groups - dem<strong>and</strong> is consistent. (www.wiset.org.uk)<br />

Watch short video clips that can be matched across to the curriculum in teaching e.g. In the<br />

Limelight (<strong>STEM</strong> careers) links to Future Morph / science <strong>and</strong> maths / Will the Lighting Designer.<br />

Just a useful context pointer <strong>and</strong> provides a flag for students to explore further.<br />

Direct young people to do their own research about various careers - using www.icould.com or<br />

www.careersbox.co.uk<br />

Real people within schools - for example the Undergraduate Ambassador Scheme (UAS) within<br />

geosciences at Southampton University.<br />

The providers of the case studies vary hugely.<br />

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Employer case studies are generally there to promote the company as well as the sector. This<br />

can be acknowledged - but sometimes can be too strong <strong>and</strong> sound biased. Careers advisers will<br />

be aware of this.<br />

Sector Skills Councils <strong>and</strong> Professional Societies can provide information one step back from<br />

employer sites - <strong>and</strong> provide useful information linked to the sector or profession / chartered<br />

status - with less bias.<br />

Professional societies with education / career investment provide some really good case studies<br />

within an appealing framework. (Two sites not included in the report – Future Morph is the best<br />

example of this - <strong>and</strong> Maths Careers too).<br />

Careers based providers view <strong>STEM</strong> as one sector amongst many - their focus is wider - which<br />

could be employer wide case studies / information for young people who do not know what they<br />

want / teacher based activities / general careers education.<br />

Those sites with an equality <strong>and</strong> diversity focus are generally looking at one str<strong>and</strong> like gender or<br />

ethnicity - <strong>and</strong> can be useful to break down stereotypes. But there can be a risk in providing an<br />

unreal perspective to some young people.<br />

Different types of media<br />

There are many different media types available including real people, written case studies, posters,<br />

video <strong>and</strong> audio clips <strong>and</strong> films, blogs, online networks. Each has their own strengths <strong>and</strong> weaknesses -<br />

video clips on YouTube can be really accessible for young people if short <strong>and</strong> snappy - but written case<br />

studies <strong>and</strong> posters still go down well with teachers for young people in school. Written case studies<br />

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