EY-born-to-be-digital-mobile-version
EY-born-to-be-digital-mobile-version
EY-born-to-be-digital-mobile-version
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Digital-ready CIOs vs. IT-intensive industry CIOs — six distinctive traits<br />
Digital-ready CIOs ensure their vision is unders<strong>to</strong>od.<br />
4<br />
The ability <strong>to</strong> craft a compelling s<strong>to</strong>ry about<br />
how technology can transform a business is<br />
vital: <strong>digital</strong> changes the way many businesses<br />
work, but people have <strong>to</strong> buy in<strong>to</strong> this vision and<br />
understand the <strong>be</strong>nefits. In short, CIOs need <strong>to</strong><br />
<strong>be</strong> master s<strong>to</strong>rytellers.<br />
Digital-ready CIOs recognize this need. Nine out<br />
of 10 cite communication and influencing skills<br />
as strongly important: <strong>be</strong>ing able <strong>to</strong> explain<br />
corporate strategies, product strengths and<br />
go-<strong>to</strong>-market programs — all in the language of<br />
the C-suite.<br />
At the same time, <strong>digital</strong>-ready CIOs are using<br />
media channels <strong>to</strong> drive their influence and build<br />
their presence internally and externally — often<br />
in unexpected ways.<br />
Herman de Prins, CIO<br />
at pharmaceutical<br />
firm UCB, who prefers<br />
<strong>to</strong> keep work-related<br />
<strong>to</strong>pics out of social<br />
media, uses his<br />
passion for cycling as<br />
a source for non workrelated<br />
updates and<br />
links them <strong>to</strong><br />
technology. In turn,<br />
this has helped him <strong>to</strong><br />
forge a range of<br />
positive connections<br />
across the business.<br />
90 %<br />
90 %<br />
Leadership<br />
83 % Communication<br />
and influencing<br />
Change<br />
management<br />
The <strong>digital</strong>-ready CIOs <strong>to</strong>p three skills <strong>to</strong> succeed<br />
Born <strong>to</strong> <strong>be</strong> <strong>digital</strong> | 18