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Digital-ready CIOs vs. IT-intensive industry CIOs — six distinctive traits<br />

Digital-ready CIOs ensure their vision is unders<strong>to</strong>od.<br />

4<br />

The ability <strong>to</strong> craft a compelling s<strong>to</strong>ry about<br />

how technology can transform a business is<br />

vital: <strong>digital</strong> changes the way many businesses<br />

work, but people have <strong>to</strong> buy in<strong>to</strong> this vision and<br />

understand the <strong>be</strong>nefits. In short, CIOs need <strong>to</strong><br />

<strong>be</strong> master s<strong>to</strong>rytellers.<br />

Digital-ready CIOs recognize this need. Nine out<br />

of 10 cite communication and influencing skills<br />

as strongly important: <strong>be</strong>ing able <strong>to</strong> explain<br />

corporate strategies, product strengths and<br />

go-<strong>to</strong>-market programs — all in the language of<br />

the C-suite.<br />

At the same time, <strong>digital</strong>-ready CIOs are using<br />

media channels <strong>to</strong> drive their influence and build<br />

their presence internally and externally — often<br />

in unexpected ways.<br />

Herman de Prins, CIO<br />

at pharmaceutical<br />

firm UCB, who prefers<br />

<strong>to</strong> keep work-related<br />

<strong>to</strong>pics out of social<br />

media, uses his<br />

passion for cycling as<br />

a source for non workrelated<br />

updates and<br />

links them <strong>to</strong><br />

technology. In turn,<br />

this has helped him <strong>to</strong><br />

forge a range of<br />

positive connections<br />

across the business.<br />

90 %<br />

90 %<br />

Leadership<br />

83 % Communication<br />

and influencing<br />

Change<br />

management<br />

The <strong>digital</strong>-ready CIOs <strong>to</strong>p three skills <strong>to</strong> succeed<br />

Born <strong>to</strong> <strong>be</strong> <strong>digital</strong> | 18

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