Annual Report Laporan Tahunan - Baiduri Bank

Business Highlights
Established in June 1999 and enhanced in 2007,
Baiduri Prestige offers exclusive banking privileges
to the mass affluent customer segment and high net
worth individuals.
In 2008, Baiduri Prestige organized several lifestyle
events exclusively for their members. These included
a health and beauty seminar and exhibition held at
the Rizqun International Hotel in April; an exclusive
preview of the d’Banyan Residency @ Sutra luxury
designer homes held at the Empire Hotel and Country
Club in May; Barbara Harris Water Jewels preview
held at the Empire Hotel and Country Club in August.
The Prestige event of the year was the screening of
the movie “Butterfly Lovers” at the Mall Cineplex,
Gadong exclusively for Baiduri Prestige members.
The movie starred Brunei’s home-grown superstar
Wu Chun alongside Hong Kong’s Charlene Choi.
The evening exclusive included a “Meet the Stars”
session where guests were given the opportunity to
meet the stars in person.
DISTRIBUTION CHANNELS
To broaden its distribution footprints as well as enrich channels
to improve customer experience, Baiduri Bank invested
substantially in self-service banking channels, including the
ATM network, internet banking and mobile phone banking.
Enhancements to the website and cash deposit machines were
carried out in 2008.
Through a series of campaigns to encourage e-channels usage,
increases in the usage of electronic channels were seen over the
12 month period till end 2008. ATM usage as a percentage of
all transactions increased by 12.66% from 2007; transactions via
internet banking saw an impressive 207% increase from January
to December 2008. FAST mobile payment services, which was
first launched in October 2007 saw increasing take-up through
the months, and recorded a 94.5% increase in December 2008
compared to twelve months earlier.
In addition to developing the electronic channels, Baiduri Bank
Group also embarked on a plan to renovate all its premises and branches with the aim of enhancing the total
customer experience and to create a more conducive sales environment. The project started in 2007 and is
expected to be finished by 2010. In 2008, a new branch at Beribi was added, bringing to 12 the total number
of branches in the network.
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