Annual Report Laporan Tahunan - Baiduri Bank

Human Resource Development
In line with the Group’s vision to continually increase
the skills and competencies of the whole workforce,
the Human Resources Department of the Group
seeks to build a quality team with the right skills and
talents to meet our current and future needs.
Continuously Building the Service Quality
Culture
With emphasis on the delivery of excellent customer
service to our clients in line with the Group’s Service
Standards, a total of 112 training workshops were
developed and conducted in-house which covered
all aspects of customer service, products and
services, generating an average of 2.5 training days
per staff member during the year.
Enhancing Competency Based Skills
In 2008, 13 holders of the Certificate in Financial
Planning (CertFP) underwent studies leading to the
Diploma in Financial Planning and received their
diplomas from the Singapore College of Insurance
in early 2009. This brings to 37 the total number
of personnel professionally trained in financial
planning, out of which, 4 hold the Chartered
Financial Consultant (ChFC) qualifications; 13 with
the Diploma in Financial Planning (DipFP) and
the rest with the Certificate in Financial Planning
(Cert FP).
The Diploma in Financial Planning (DipFP) is part
of the route to the Chartered Financial Consultant
(ChFC), the premier designation in financial
consulting and is offered to CertFP holders wishing
to acquire in-depth knowledge of the principles
and tools involved in the various aspects of financial
planning process.
To equip all front line personnel with full knowledge
of the Bank Group’s products and services, product
briefings and updates were continuously conducted
throughout the year.
As part of staff welfare, basic fire, safety and health awareness courses were also offered with more than 10
personnel having received the highest award of the CPR Instructor course to date.
Compensation and Benefits Strategy
In order to improve Employee Value Proposition and in line with the organization’s performance driven culture,
the Group is constantly reviewing the employees’ compensation and benefits strategy. As a result, a number of
financial and other incentives have been introduced during the year linking achievement of financial targets.
Sales incentives were further enhanced and in addition, eight top achievers in Wealth Management business
for 2008 were rewarded with an incentive trip to attend the 31st IFPAS (Insurance and Financial Practitioners
Association of Singapore) National Congress held in Singapore in March 2009.
16 Baiduri Bank Annual Report 2008