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The Weaponization of Social Media

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Activity: Effects verbs: Explanation / definition:<br />

Psychological<br />

Warfare<br />

Shape Develop in a particular way.<br />

(E.g., to determine or direct the course <strong>of</strong> events;<br />

to modify behaviour by rewarding changes that<br />

lend toward a desired response; to cause to<br />

conform to a particular form or pattern).<br />

Inform Give information.<br />

Influence <strong>The</strong> capacity to have an effect on the character<br />

or behaviour <strong>of</strong> someone or something, or the<br />

effect itself.<br />

(E.g., to cause a change in the character, thought,<br />

or action <strong>of</strong> a particular entity. (Selected<br />

projection or distortion <strong>of</strong> the truth to persuade<br />

the opposition to act in a manner detrimental to<br />

their mission accomplishment while benefiting<br />

the accomplishment <strong>of</strong> friendly objectives.))<br />

Manipulate To handle or control with dexterity or to control<br />

or influence cleverly or unscrupulously.<br />

Mislead Cause to have a wrong impression about<br />

someone or something.<br />

(E.g., to create a false perception that leads<br />

someone to act in a manner detrimental to<br />

mission accomplishment while benefiting<br />

accomplishment <strong>of</strong> friendly objectives).<br />

Expose Make something visible by uncovering it.<br />

(E.g., to reveal something undesirable or<br />

injurious).<br />

Diminish Make or become less.<br />

(E.g., to reduce the effectiveness <strong>of</strong> an activity;<br />

this is similar to degrade, without the lethal<br />

overtones.)<br />

Promote Further the progress <strong>of</strong>; support or encourage.<br />

Deceive Deliberately cause (someone) to believe<br />

something that is not true.<br />

Coerce Persuade an unwilling person to do something<br />

using force or threats.<br />

Deter Discourage (someone) from doing something<br />

by instilling fear <strong>of</strong> the consequences.<br />

(E.g., to prevent a potential or actual adversary<br />

or other target audience from taking actions that<br />

threaten coalition interests)<br />

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