Courier March 2012 - myroyalmail

10 March 2012 courier@royalmail.com For daily news, visit myroyalmail.com
March 2012 11
another
Using Royal Mail’s services is the
most efficient way of reaching people
satisfied
building our media business and developing new services
Packing
outfitby hilary robertson
When Maidenhead customer Arun Mukherjee ordered a
costume from party gear supplier Escapade, he had no idea
of the process it would go through before he received it
from his postman Terry Dingley.
Camden-based Escapade uses our
Warehousing, Tracked and
Parcelforce Worldwide services to
supply up to 15,000 items a month to its
customers around the UK and Europe.
Pendra Maisuria took over Escapade in
2003 and says: ‘I set up an online catalogue
and we quickly went from a couple of
packages to a few sacks each day. Now we
work more closely with Royal Mail to
ensure we keep our 99.7% customer
satisfaction rating.’
Our business development manager
Gerry Farwell says: ‘Before outsourcing to
our Warehousing operation, Escapade was
growing fast and struggling to resource its
critical seasonal market, Halloween.
‘Now, it is celebrating 30 years in the
business, while delivering consistently high
levels of customer service throughout the year.’
2Next comes sorting and
careful packaging. ‘We use
either a polylope plastic bag
or a box to protect items like this,
where there’s a mask to go along
with the rest of the outfit.’
Driving
3Driver Paul Hopewell collects the Yorks and delivers
them to Derby mail centre. He says: ‘I always like to
see my customers’ businesses performing well. I feel
it is a major benefit on my part to engage and create a good
relationship with them. This is replicated by them trusting
us to deliver a premier service.’
Sorting
Sorting
4Neil Ward and Adrian Gregory on the late
shift at Derby helped process Arun’s
package. Adrian says: ‘We scan all the
packages with the tracking gun so customers can
immediately track their delivery, then we sort by
postcode to go to the National Distribution Centre.’
Warehousing
is a new area
for us, but we
already have
more than 30
customers
Star turn... Stacey Solomon and Kushal with the leaflets
Just how did Arun’s Thor costume reach him after he ordered it online?
Doing it for the kids
by ben hall
people across the country,’ says Eddie.
The charity is supported by 32
National charity Children with celebrities, featured on the Door to
Cancer will gain nationwide Door envelopes.
publicity next month with our
help.
The charity will be sending out 28.5
Sir Paul McCartney, Dame Judi
Dench, Sir Michael Caine, Jonathan
Ross, Sir Steve Redgrave, Ant and Dec,
million letters in a UK-wide Door to Gary Lineker OBE and Stacey
Door drop to put it on the map.
Eddie O’Gorman OBE and his late
wife Marion founded Children with
Cancer after losing their son Paul to
leukaemia and daughter Jean to breast
cancer.
The charity, account managed by
Tracy Williams, carries out life-saving
research, funds welfare projects and
strives to raise awareness of childhood
cancer.
‘Although we are into our 25th year,
we’re still not very well known, so
using Royal Mail’s services in this way is
the most efficient way of reaching
Solomon are just a handful of those
helping to publicise the charity.
‘We are celebrity driven because
awareness is everything,’ says Eddie.
‘Hopefully, if people take the time to
read the leaflet they’ll stop and think;
there are lots of children alive because
of our efforts.’
Brentford postman Kushal Shah
says: ‘Doing a photo shoot with a
celebrity was a bit different from the
day job!
‘I’m looking forward to playing a
small part in spreading the charity’s
message when we deliver the leaflets.’
1John Goodwin works
in the Burton-on-
Trent warehouse. He
says: ‘Our innovative
warehouse management
system groups orders into a
“wave” to help us quickly
pick items from the right
shelf for each order.’
Picking
Distribution
5David Wilkinson, bay marshal,
who has worked at NDC since
it opened in 2003, says: ‘The
growth in packet traffic means more
work for us here but must be good for
the future of Royal Mail.’
6After travelling by lorry from NDC to
Greenford and scanned there, the
package is scanned again at Maidenhead
delivery office. Postman Terry Dingley says: ‘We
deliver a lot of packages to people’s offices now,
making it more convenient.’
Delivery
7Terry’s round takes him to Arun’s office,
where he scans the package for the last
time and hands it to the customer. Arun
says: ‘I’m dressing as Thor for a team-building
event we’re doing. It’s great to be able to buy
the outfit online and choose the delivery time.’
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