annual report 2009 - Fiskars Corporation
annual report 2009 - Fiskars Corporation
annual report 2009 - Fiskars Corporation
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6 FISKARS Annual Report <strong>2009</strong><br />
Canada<br />
<strong>Fiskars</strong>’ garden business<br />
has developed strongly in<br />
Canada, where its weeders<br />
have been particularly<br />
successful. Their sales<br />
rose by 48% in <strong>2009</strong>.<br />
4 8<br />
<strong>Fiskars</strong><br />
worldwide<br />
<strong>Fiskars</strong> operates<br />
internationally. Its products<br />
are sold in over 60 countries<br />
around the world today,<br />
and <strong>Fiskars</strong> has its own<br />
sales company in 20<br />
countries. The Group’s EMEA<br />
organization covers Europe,<br />
Asia, and Australia; while its<br />
Americas organization focuses<br />
on the US and Canada.<br />
Outdoor<br />
America<br />
(Portland)<br />
Garden<br />
America<br />
(Madison)<br />
United States<br />
A batch of knives produced<br />
by Joseph Gerber, the owner<br />
of an advertising agency,<br />
as a gift for his customers<br />
in 1939 became an immediate<br />
success, giving birth to<br />
Gerber Legendary Blades<br />
70 years ago.<br />
1939<br />
M€<br />
216<br />
+1%<br />
M€<br />
218<br />
■<br />
■<br />
AMERIcAs<br />
EMEA Europe, Middle East, Asia-Pacific<br />
Sales company<br />
Net sales in the<br />
EMEA segment<br />
accounted for 67%<br />
of consolidated<br />
net sales.<br />
491<br />
08<br />
-8%<br />
454<br />
09
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