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CONTENTS<br />

Our Vision . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 2<br />

Organizational Overview . . . . . . . . . . . . . . . . . . . . . . . . 2<br />

Chairman’s Report . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 4<br />

CEO’s Report . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 5<br />

Reporting on Performance . . . . . . . . . . . . . . . . . . . . . . . 6<br />

Pursuing a Shared Mission . . . . . . . . . . . . . . . . . . . . . . 10<br />

Why So Many Visit, Again and Again . . . . . . . . . . . . . . 12<br />

Beyond Victoria – Connecting British Columbians<br />

with their Collections . . . . . . . . . . . . . . . . . . . . . . . 17<br />

Building an Engaged Workforce . . . . . . . . . . . . . . . . . . 19<br />

Caring for the Facilities and Providing<br />

Visitor Services . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 20<br />

Painting an Exciting Picture . . . . . . . . . . . . . . . . . . . . . . 21<br />

Careful Management and Accountability . . . . . . . . . . . . 21<br />

Corporate Governance . . . . . . . . . . . . . . . . . . . . . . . . . . 22<br />

Generosity Abounds: Sponsors and Supporters . . . . . . . 23<br />

Financial Analysis . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 25<br />

Appendix A: Research Outcomes . . . . . . . . . . . . . . . . . . 37<br />

Alignment with Government Strategy . . . . . . . . . . . . . .40<br />

Inside front and back cover:<br />

Portion of the Cretaceous mural that greets visitors<br />

at the entrance to Living Land, Living Sea.

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