What is it? What's the value? - Pegasystems Inc.
What is it? What's the value? - Pegasystems Inc.
What is it? What's the value? - Pegasystems Inc.
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CIBC – Marketing and R<strong>is</strong>k<br />
Pega Dec<strong>is</strong>ion Management <strong>is</strong><br />
<strong>the</strong> corporate platform for<br />
enterpr<strong>is</strong>e dec<strong>is</strong>ioning<br />
R<strong>is</strong>k:<br />
End scope to include all forms of<br />
lending<br />
Live w<strong>it</strong>h back end adjudication and<br />
eligibil<strong>it</strong>y, consumer cred<strong>it</strong> mortgage<br />
and small business lending – all<br />
secured cred<strong>it</strong> r<strong>is</strong>k dec<strong>is</strong>ioning<br />
Next phase <strong>is</strong> unsecured lending and<br />
cards, front end lending<br />
Marketing:<br />
Customer Centric Outbound Marketing<br />
& Customer Lifecycle Management<br />
Real Time Dec<strong>is</strong>ioning for intelligent<br />
offers in inbound contact center<br />
46<br />
© 2012 <strong>Pegasystems</strong> <strong>Inc</strong>.
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