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risk management - Director Magazine

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KEEPING THE BALL ROLLING<br />

POTENTIAL OUTCOMES OF A DISASTER<br />

The following illustrates how a disaster or unforeseen event can affect different aspects<br />

of your business<br />

customers<br />

employees<br />

critical supplier and<br />

supplies<br />

premises<br />

production/products<br />

information and systems<br />

financing<br />

reputation<br />

loss of confidence, markets and/or contracts<br />

loss of resource and business critical information.<br />

Health & safety and staff welfare issues<br />

loss of materials, logistical support. Interruption to<br />

the supply chain<br />

loss of access, data and plant & equipment<br />

loss of capability and capacity. Innovation & development<br />

opportunity limited<br />

loss of market and competitor information. Potential<br />

compliance or regulatory breaches<br />

loss of credit, cash flow and profit<br />

damage to brand<br />

The list goes on, but if that imagination of yours is working, you will already<br />

have identified a number of potentially crippling impacts. Ask yourself how<br />

well you and your fellow board members are equipped to respond and ensure<br />

business continuity.<br />

Consider the <strong>risk</strong>s covered by this guide. Each chapter addresses a potential<br />

threat to your business. Problems in each area have the capacity to ‘stop the<br />

ball rolling’. How well would your business fare in the face of disaster?<br />

Planning to survive the impact of these <strong>risk</strong>s should be no different from<br />

planning the day-to-day commercial activities that form the heart of your<br />

business. It should join cash flow, finance and industrial relations as part of the<br />

<strong>management</strong> cocktail directors prepare daily.<br />

recovery rates can vary<br />

Rory F Knight and Deborah J Pretty note in The Impact of Catastrophes on<br />

Shareholder Value (Oxford Research Briefings,Templeton College, Oxford)<br />

60

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