risk management - Director Magazine
risk management - Director Magazine
risk management - Director Magazine
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KEEPING THE BALL ROLLING<br />
POTENTIAL OUTCOMES OF A DISASTER<br />
The following illustrates how a disaster or unforeseen event can affect different aspects<br />
of your business<br />
customers<br />
employees<br />
critical supplier and<br />
supplies<br />
premises<br />
production/products<br />
information and systems<br />
financing<br />
reputation<br />
loss of confidence, markets and/or contracts<br />
loss of resource and business critical information.<br />
Health & safety and staff welfare issues<br />
loss of materials, logistical support. Interruption to<br />
the supply chain<br />
loss of access, data and plant & equipment<br />
loss of capability and capacity. Innovation & development<br />
opportunity limited<br />
loss of market and competitor information. Potential<br />
compliance or regulatory breaches<br />
loss of credit, cash flow and profit<br />
damage to brand<br />
The list goes on, but if that imagination of yours is working, you will already<br />
have identified a number of potentially crippling impacts. Ask yourself how<br />
well you and your fellow board members are equipped to respond and ensure<br />
business continuity.<br />
Consider the <strong>risk</strong>s covered by this guide. Each chapter addresses a potential<br />
threat to your business. Problems in each area have the capacity to ‘stop the<br />
ball rolling’. How well would your business fare in the face of disaster?<br />
Planning to survive the impact of these <strong>risk</strong>s should be no different from<br />
planning the day-to-day commercial activities that form the heart of your<br />
business. It should join cash flow, finance and industrial relations as part of the<br />
<strong>management</strong> cocktail directors prepare daily.<br />
recovery rates can vary<br />
Rory F Knight and Deborah J Pretty note in The Impact of Catastrophes on<br />
Shareholder Value (Oxford Research Briefings,Templeton College, Oxford)<br />
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