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risk management - Director Magazine

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FLEXIBILITY IS THE KEY FOR THE FUTURE<br />

increased global mobility<br />

Companies and individuals are no longer tied to any one country but can move<br />

to wherever represents the best balance between skill and cost. Witness, for<br />

instance, the growing dominance of China and relative decline of Japan. A<br />

population growth of around 95 per cent is estimated in the urban regions of<br />

developing countries while, at the same time, the absolute population of<br />

Europe is declining. Such trends will in due course have profound impacts.<br />

the growth of ‘interest groups’ and communities<br />

These groups – which are often pan-national in nature and facilitated by the<br />

internet – are leading to the erosion of the power of nation states and the<br />

growth of worldwide terrorism. However, they can also be a force for good,<br />

bringing together knowledge sharing, or linking buyers and sellers in areas<br />

where previously local approaches were not cost-effective. Electronic ‘word of<br />

mouth’ is becoming a powerful marketing tool.<br />

climate change and environmental impairment<br />

These issues are both often dismissed on the basis that they are so major that no<br />

individual business can hope to influence them. Whether one accepts growing<br />

evidence or not, windstorm damage and flooding in the UK alone have increased<br />

substantially over the past 20 years. In many cases, these have been exacerbated<br />

by our own actions, such as modifying our environment by building over<br />

floodplains or on sites previously considered too exposed to be habitable.<br />

new <strong>risk</strong>s posed by new technologies<br />

Technological change is a double-edged sword, since new technologies<br />

always harbour new <strong>risk</strong>s. The average gaming console today has greater<br />

computing power than the best super-computer a decade ago. The advent of<br />

‘universal computing’ has spurred other changes, both in our attitudes and<br />

the social fabric of life.<br />

With technology, the biggest <strong>risk</strong> is to take too narrow a view and to ignore the<br />

wider implications – both for good or bad.<br />

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