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P.E.S.T.E.L.
Political
PROS
- The Government of the Kingdom of Sweden
Operating as a collegial body
with collective responsibility
- Riksdag ruled by Prime Minister Kjell Stefan
Löfvén
- Political parties are stable
Five of current seven have been
represented in Riksdag since 1921
- Job stability and security are highly valued
70 per cent of Swedish workers belong to
a union, making Sweden one of the most
unionized countries in the world
CONS
- Added tax value is 25%
Technological
PROS
- Sweden has the most digitally connected
economy in the world, and its
forward-thinking culture fosters
innovation
- Known for innovative thinking and design;
birthplace of pioneer such as H&M,
Spotify, Skype, Electrolux, and Ikea
CONS
- Engineering products comprise more than half of
Sweden’s exports – nearly 54 percent.
Electronic equipment, machinery and
motor vehicles are the most important
goods in this category
Economic
PROS
- The average household disposable income per
capita is 27,456 USD
- The inflation rate in Sweden was recorded at
-0.30 percent in December of 2014
CONS
- There is a considerable gap between richest and
poorest; the top 20% of the population
earn more than four times as much as the
bottom 20%
- 1 Swedish krona amounts to $0.12 USD
The Swedish central bank has cut its main
interest rate to zero in an attempt to
combat deflation. The cut of 0.25% was
bigger than expected, and led to a fall in
the krona against the dollar and the euro
Environmental
PROS
- Swedes avoid plastic as much as possible, all
stores will provide paper bags or boxes
- Sweden is in the front line as the world embarks
on a shift to more sustainable energy
systems
- In 2005, Sweden introduced a special five-year
program designed to boost energy
efficiency in industry.
- Huge investments in energy consumption
- There are over 3,000 wind turbines in Sweden
for wind power
- Allemanstratten: gives everyone the right to
enjoy Swedish outdoors. This is written
into the Swedish Constitution
Social
PROS
- Swedish etiquette involves the ritual
enactment of equality
- Value “Lagom”: avoid extremes in reference to
social behavior, everything in
moderation
- Participation in the arts is heavily promoted
through many cultural centers, public
libraries, open shopping streets, and
communal music schools give citizens
an opportunity to exercise their creativity
CONS
- Stores and shops close early, and many in
businesses close in July for a four to six
week holiday period
- Only work until 5 pm
Legal
PROS
- Swedish Consumer Agency with a National
Board for Consumer Complaints located in
Stockholm
- Sweden is part of the EU, therefore most goods
can be bought from other countries with
out restrictions, although VAT and duty
may still apply
- Heavy emphasis on gender equality at home and
in the work place
- Part of the European Agency for Health and
Safety at Work
- The Swedish Work Environment Authority