Create successful ePaper yourself
Turn your PDF publications into a flip-book with our unique Google optimized e-Paper software.
Details of Physical Space<br />
The Seasonal <strong>Dior</strong> pop-up shops market image is consistent with <strong>Dior</strong>’s image and strategy, while also<br />
enhancing customer experience with our Christmas themed space. Since this is a holiday pop-up shop, the<br />
design of the space invites customers inside with an extravagant facade, visually appealing open box window<br />
displays, and an entry way that leads through a <strong>Dior</strong> Christmas art display that provides customers with the<br />
ultimate Christmas shopping experience.<br />
Our store atmosphere is lightly enhanced with <strong>Dior</strong> scents, and soft Swedish holiday music that offers familiarity<br />
with the brand to connect with the customer. The interior space is designed with visual customization in mind,<br />
focusing on appropriate light fixtures, furniture, flooring materials, and decor that flows with our Christmas<br />
aesthetic. The physicality and environment of this retail space stimulates each customer by providing a tactile,<br />
sophisticated interior where every object adds a purposeful touch.<br />
The floor plan of <strong>Dior</strong>’s pop-up shop is designed for a ground level space in the luxurious Stockholm area<br />
Bibliotekstan. Customers must venture through the opulent entrance that then leads them to the open floor<br />
plan where merchandise and customer service departments are located. The free-flow layout allows customer<br />
traffic to flow in an unstructured manner, although merchandise is strategically categorized with appropriate<br />
space for maximum product exposure and customer convenience. Merchandise is presented using an ideaoriented<br />
presentation technique. This plan offers flexibility to our customers while also encourages impulse<br />
buying and browsing.<br />
The Safety, Security, and Asset Protection is assessed by incorporating security personnel at the entrance.<br />
The construction of the space took the knowledge of deviant behavior in mind by designing the entire space<br />
to be seen visually, at all times. The space in the store is limited, and only a small amount of merchandise<br />
is being sold which makes theft less of a factor. Bibliotekstan also implements appropriate security systems<br />
within all of their retail spaces.
Change language