[ecpat & the body shop 'stop sex trafficking of children ... - Ecpat France

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2. PROGRESS REPORT FOR YEAR ONE A. CAMPAIGN AWARENESS RAISING ACTIVITIES Raising awareness among the public on social issues is a key goal of the campaign partnership which unites the partners’ experiences of implementing campaigns within their respective sectors. ECPAT began its work launching a campaign against the prostitution of children in Asian tourism in the early 1990’s and has been advocating among world leaders and relevant stakeholders on the issue of commercial sexual exploitation of children keeping the commitment for action to combat these violations alive and visible in the global agenda through the processes that has led to three World Congress, including the most recent one at the close of 2008. The ECPAT network has extensive experience in concrete work against child trafficking for sexual purposes and on advocacy. The Body Shop runs its’ business based on the premise that the company can be both profitable and also work towards positive social and environmental changes. With more than 2,500 stores in 64 countries, The Body Shop has demonstrated from past campaigns (such as banning animal testing and raising awareness and inspiring legislative against domestic violence) that they can reach millions of customers to engage them on important social and environmental issues. The ‘Stop Sex Trafficking of Children and Young People Campaign’ aims to raise awareness and inspire people to take action to create lasting positive outcomes in preventing child trafficking and the sexual exploitation of children. The ECPAT and The Body Shop ‘Stop Sex Trafficking of Children and Young People Campaign’ launched in August 2009 with the release of the campaign base‐line report in Bangkok, Thailand. The report, Their Protection is in Our Hands – the State of Global Child Trafficking for Sexual Purposes 1 , reiterates that the trafficking of children and young people for sexual purposes in many countries is increasing and governments need to do more to tackle the problems and protect children and young people. Key findings of the report include: the current global recession is increasing children’s vulnerability towards being trafficked; increase of internal/domestic trafficking of children within their own country; the existence of demand and lucrative profits will continue to generate sex trafficking of children; traffickers are likely to come from the same ethnic/national background as victims; and a list of factors that heightens child trafficking. A key note speaker at the launch was Ms Najat M'jid Maalla, UN‐Special Rapporteur on the sale of children, child prostitution and child pornography, who committed to sharing the Report’s findings with the Committee on the Rights of the Child and other UN Rapporteurs and expressed her commitment to continue to support the campaign. The launch was attended by over 100 media and representatives of NGOs, UN agencies and government partners working to promote children’s rights, and resulted in 30 international and national media reports 2 . The campaign will be implemented in 43 countries where ECPAT member groups or partners together with the local The Body Shop markets, as well as in other countries where supporting organizations are interested to extend the message and work of the campaign. Following the global launch of the campaign, the local partners implementing the campaign hosted their own national launches to kick start the awareness raising activities and the sales of the specially created ‘Soft Hands Kind Heart Hand Cream’ sold with all profits donated to campaign; there were over 25 national launches. As the goal of year one of the 1 The official campaign base‐line report, Their Protection is in Our Hands ‐ The State of Global Child Trafficking for Sexual Purposes, is available for free at: http://www.ecpat.net/EI/Publications/Trafficking/Full_Report_Global_Child_Trafficking_for_Sexual_Purposes.pdf 2 A recorded version of the press conference at the campaign’s launch can be viewed at www.ustream.tv/channel/ecpat‐thebodyshop. 4
campaign was to focus on awareness raising on the issue of child sex trafficking and the campaign, the majority of activities implemented by ECPAT groups and the local The Body Shop reflected this. Many groups held press conferences and training workshops on the issue of child sex trafficking; provided information to the public via campaign brochures, the base‐line report and videos; promoted the ‘Soft Hands Kind Heart Hand Cream’ in magazines and news articles; enlisted the support of important government officials and celebrities; as well as involving youth in implementing various campaign activities. The aim was to improve the public’s understanding of child sex trafficking, explain the campaign’s objectives and recruit supporters. In summary, the campaign awareness raising activities were successful, with extensive media coverage and positive response from the public. Many ECPAT groups have reported an increase in inquires for information on the issue of child trafficking or inquires to volunteer from the public and to run news stories from the media. Some of the highlights from selected launches are presented below 3 : New Zealand In August 2009, ECPAT New Zealand and The Body Shop New Zealand, in conjunction with the campaign’s launch also opened a new Internet ECPAT Child Alert Hotline for reporting Internet websites containing child pornography. The Hotline provides a browser plug‐in through a quick, safe download that features the ECPAT Child Alert icon. If a suspect website is viewed, the computer user simply clicks on the Child ALERT icon and the screen will disappear. At The Body Shop market launches, children wearing masks and placards distributed brochures and CDs containing the Hotline software. The Hotline CDs will also be offered at no cost to the public through The Body Shop stores. South Korea A different approach was taken by the team in South Korea, which wanted to target children and young people directly. Thus, a TV advertisement promoting the ‘Stop Sex Trafficking of Children and Young People Campaign’ was created, featuring the very popular music group 2PM as the campaign’s celebrity ambassador 4 . The advertisement was aired on Korean television for a period of a month with overwhelming success and response from the public. In August 2009, on the official launch day of the campaign, long lines of customers, including youths, appeared at the Body Shop stores to support the campaign. United Kingdom In the United Kingdom, The Body Shop UK and ECPAT UK launched the campaign at a press conference at Kings Cross St. Pancras railway station in London. At the event in August 2009, the findings from The Body Shop UK consumer survey, were presented which revealed over a third of all Britons thought that children were only trafficked in other countries – not to the UK. The Metropolitan Police Paladin Team provided information from the policing perspective and spoke about how the campaign will raise awareness of the issue and help stop child trafficking. A short DVD, made by the ECPAT UK Youth Group, was shown stating what young people want this campaign to achieve and what the UK Government need to do to ensure child victims of trafficking are protected and supported. 3 More information on the campaign launches can be found on the official campaign website at http://www.thebodyshop.com/_en/_ww/valuescampaigns/trafficking.aspx? and the ECPAT International website at http://www.ecpat.net/EI/index.asp 4 The TV advertisement featuring 2 PM for South Korea’s implementation of the campaign can be seen at: http://www.youtube.com/watch?v=0Hkk0‐ a3p14&eurl=http%3A%2F%2Fwww.2pm‐online.com%2F&feature=player_embedded (last accessed on February 24, 2010). 5
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