[ecpat & the body shop 'stop sex trafficking of children ... - Ecpat France

were set up on university campuses to involve students and in Pakistan, a media event was held in Mall of Lahore, with
support from over 50 celebrities and socialites and many representatives from media and NGOs, including eight television
stations.
B. ANTI‐CHILD TRAFFICKING INITIATIVES SUPPORTED FROM THE SALE
OF THE ‘SOFT HANDS KIND HEART HAND CREAM’
For each country, the profits from the purchase of the campaign product, ‘Soft Hands Kind Heart
Hand Cream’ will be donated to the ECPAT (with funds going to the ECPAT member in the country
and £0.30 of the total sales given to ECPAT International for a global fund for work with ECPAT
members in countries without The Body Shop). The ‘Soft Hands Kind Heart Hand Cream’ has sold
400,000 units globally which is over 70% above expected sales targets. The money raised from this
campaign is going directly into providing immediate support to children who have been affected by
sex trafficking and towards prevention, awareness raising and other programmes targeted to
children and young people and at‐risk communities.
To date, ECPAT International has received approximately US$58,000 for a Global Fund which has started to support five
separate projects against child trafficking and related forms of commercial sexual exploitation of children:
Commercial Sexual Exploitation of Boys in Latin America
In early 2010, ECPAT International together with its partner organizations
in Chile, Colombia, Guatemala and Mexico started research to study the
commercial sexual exploitation of boys (with a special focus on trafficking)
in the four countries. Researchers from the four countries met with ECPAT
International met at a planning meeting in Guatemala City in late January
2010 to finalize the design and methodology for implementation of the
field work for the research project. The research to be carried out in
Mexico and Guatemala will be based on semi‐structured interviews with
children and other stakeholders and in‐depth interviews with key
informants. Since no prior research has been done on this issue before in
these countries, direct observation documentation will also be used for the
data collection. Due to the high cost and safety implications, this method
will be used in very specific locations. In the case of Mexico, the research will take place in Quintana Roo, where children
from Central America and the Caribbean enter Mexico on their way to the United States. In Guatemala, the city selected
for the study is Tecun Uman, where children repatriated from US and Mexico are sent by the authorities. Meanwhile, in
order to maximize the opportunity to reach affected boys that are already in shelters run by partner organisations, the
research in Chile and Colombia will focus on working with these staff involved in providing direct support to boy victims in
order to document case studies. The researchers will be able to get a deep understanding of the particularities of the
commercial sexual exploitation of boys in these countries, giving specific focus to child trafficking for sexual purposes.
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