IPI - Editorial

IPI
E-freight – Solutions for tough times
The SWISS approach towards saving
the environment and manage cargo
consignments in electronic form
In the complex world of international air
freight, where profitability is measured by
minutes saved, kilograms shipped and
litres of fuel burned, the Swiss penchant for
precision and reliability is a valuable asset.
For Swiss WorldCargo, it has indeed given
the airline a steady foundation that has
seen profits grow, even as the industry as a
whole continues to tighten its belt.
A new leap has been made in managing
air cargo and unsurprisingly, IATA has
chosen Swiss WorldCargo to pioneer this
process. “No paper, thanks!” will be the
motto of Switzerland’s quality cargo carrier
from the beginning of next year, as it will
record and handle cargo consignments in
electronic form. The new approach is not
only good news for the environment; it will
simplify processes, enhance transport
quality and save money, too.
“We are honoured to be chosen by IATA
to trial e-freight in a practical working
environment and help this new facility
achieve its worldwide breakthrough as
swiftly as possible,” says Markus Loeffler,
Senior Manager e-freight at Swiss
WorldCargo. “We see our selection as a
42 IPI
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