Marketing Strategy - Waterways Ireland

Marketing Strategy 2012-2017 – Policy Context
2.4 Development and Investment
Context
The Tourism and Recreation Sectors are one of
the largest and important indigenous industries
in Northern Ireland and Ireland. These sectors
provide and generate significant levels of
employment and earnings and have brought
economic activity to areas on the island where
little or no other economic activity exists. The
tourism and recreational development and
investment along the waterways brings activity to
the very heart of the island and the communities
along the waterway corridors.
The Infrastructure Investment Priorities.
2010-2016 for Ireland and the various Capital
Spending Programmes of Northern Ireland
continue to focus on developing recreational
and tourism infrastructure. Numerous other
strategies including those of Fáilte Ireland, the
Northern Ireland Tourist Board and the Heritage
Council continue to focus on the potential of
the waterways as a recreational and tourism
resource. Specific policies and programmes
have been developed since the last Waterways
Ireland Marketing and Promotion Strategy by
Government Departments both in Northern
Ireland and Ireland which provide opportunities
for further development of the waterway and
waterside product. The Departments with
responsibility for Transport, Environment,
Tourism, Culture, Leisure and Community are
cases in point.
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