CLARKSVILLE-MONTGOMERY COUNTY ECONOMIC DEVELOPMENT BLUEPRINT
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<strong>CLARKSVILLE</strong>-<strong>MONTGOMERY</strong> <strong>COUNTY</strong> <strong>ECONOMIC</strong> <strong>DEVELOPMENT</strong> <strong>BLUEPRINT</strong><br />
% Complete Recommendation Start End Member Entity Responsibility Other Entity Responsibility<br />
Market Clarksville-Montgomery County to targeted external audiences.<br />
Enrich online information about Clarksville-Montgomery County’s target<br />
audiences.<br />
Currently, targets are buried within the Expand/Relocate section of the<br />
Economic Development website. These targets could be brought forward<br />
to the homepage, featured in the rotating header image or other<br />
featured column.<br />
Information provided on each target industry should also be more robust,<br />
using graphics to express top sales messages. Currently, target industry<br />
pages are heavy with written copy and core messages (e.g., available<br />
properties, skilled talent, existing employers and suppliers) are difficult to<br />
tease out of the write up.<br />
FY14<br />
FY14<br />
EDC Marketing and Industrial<br />
Development Board<br />
EDC Marketing and Industrial<br />
Development Board<br />
EDC Marketing and Industrial<br />
Development Board<br />
In addition to bolstering target audience presence on the website, make sure<br />
the IDB has a complete portfolio of tailored marketing tools for each. For<br />
example, create presentations tailored to each specific audience, engaging<br />
in public relations focused on target audience publications, and boosting<br />
correlation between Clarksville and target audiences through social media<br />
(e.g., #ClarksvilleAutomotive, #ClarksvilleMedical).<br />
Craft news stories about Clarksville-Montgomery County to promote<br />
regionally as well as in national business and trade publications/websites.<br />
Expand media tours to include journalists from outside of the Nashville<br />
market. In particular, invite representatives from target audience trade<br />
publications.<br />
Actively participate in the Nashville Chamber’s marketing missions and site<br />
consultant tours.<br />
Continue to host your own site consultant and business influencer events in<br />
Clarksville-Montgomery County, building the itinerary around major cultural<br />
or sports events in the region (e.g., the Country Music Awards event in<br />
2013).<br />
Take authorship of Clarksville’s Wikipedia page and ensure that its content<br />
reflects Clarksville’s brand identity and economic development assets.<br />
Leverage business retention and expansion activities to mine area businesses<br />
for leads and connections with their industry peers.<br />
FY14<br />
FY14<br />
FY14<br />
FY14<br />
ongoing<br />
annually<br />
annually<br />
ongoing<br />
EDC Marketing and Industrial<br />
Development Board<br />
EDC Marketing and Industrial<br />
Development Board<br />
EDC Marketing and Industrial<br />
Development Board<br />
EDC Marketing and Industrial<br />
Development Board<br />
EDC Marketing and Industrial<br />
Development Board<br />
FY14 ongoing EDC Marketing<br />
FY14<br />
ongoing<br />
Chamber of Commerce and<br />
Industrial Development Board<br />
Nashville Chamber<br />
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