INNOVATION IN MARKETING FOR EMERGING MARKETS

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Great Lakes Institute of Management has adapted the best features of global management education and has blended these with Asian values and ethos. The mission of the business school is to offer world-class courses and programs that are designed to help its graduates to their full potential. The curriculum and pedagogy is studentcentric and Great Lakes prides itself on being a completely student-driven School. Students participate in the majority of operational processes thereby reinforcing the spirit of local self-governance. They also play a critical role in organizing the multifarious events on campus. The ambience in which students and teachers co-exist after class hours provides ample time and opportunity for introspection and the overall rounding of the graduate?s personality. A modern, state-of-the-art campus?spread over 27.5 acres?is equipped with cutting-edge infrastructure and amenities. (www.greatlakes.edu.in ) S P Jain Institute of Management Research (SPJIMR) was established in 1981 at Mumbai, India. Since its inception, the business school has been ranked amongst the top 10 business schools in India for its Master of Business Administration programs. In 2004, S P Jain decided to focus on global learning, and with this objective its first international campus was set up in Dubai. S P Jain was ranked the best business school in the UAE (Brand Perception Audit, A C Nielsen, 2008). Within a short span of time, SPJIMR has successfully carved a niche for itself in quality management education. S P Jain has through a contemporary pedagogy and industry-relevant curriculum, moved from strength-to-strength to emerge as a premier global business school. Building on its successful track record in MBA programs, S P Jain took a step forward and launched its first Global BBA program in 2010 with a focus on imparting complete education and inculcating a global mindset among its graduates. The business school further expanded its international presence by the setting up a Singapore campus in 2006; a new campus is now being established in Sydney, Australia, which would be functional in 2012. (www.spjain.org ) LIBA, established in 1979, is a premier management institute known for its academic excellence and value-based education. It provides management education to both fresh graduates seeking world-class management education as also to those who are already employed and seek to enhance their managerial skills. There is also a strong focus on consultancy and research and LIBA encourages its faculty and students to undertake consultancy projects with corporates. Situated in the heart of Chennai city, within the sprawling Loyola campus, LIBA is a world in itself. Its scenic and idyllic surroundings provide an experience beyond compare, which render an atmosphere that is conducive for learning and development.( www.liba.edu ) I 12 I Global Challenges & Opportunities Narsee Monjee Institute of Management Studies (NMIMS) was established in 1981 under the aegis of the Shri Vile Parle Kelavani Mandal and with the support of the Narsee Monjee Educational Trust. Since then NMIMS has grown into a flourishing University, offering courses/programs across various disciplines, such as management, technology, science, pharmacy, architecture, and commerce. Today, the University has over 5000 students and more than 200 faculty members. The faculty at the University are accomplished and represent an eclectic mix of industry and academic experience. (www.nmims.edu )
MICA Mudra Institute of Communications (MICA) is an autonomous non-profit management education institution. MICA has set a precedent as the first residential academic institution in the country and perhaps in the Asia-Pacific region that is wholly-dedicated to meeting the needs of the integrated marketing communications industry. MICA complements the role that management education plays in modernizing and professionalizing communications-driven businesses. The MICA brand assures the delivery of current, reliable, and cost-effective communications management skills. The most important features that makes MICA stand apart from the other management schools in the country is the strength and design of its curriculum. The courses are structured and taught with the intention of creating communications management specialists who are able to understand the multiple requirements of business. MICA believes in facilitating learning and sharing ideas and experience rather than merely teaching, and encourages experimentation and innovation while encouraging graduates to develop their potential. ( www.mica.ac.in ) XLRI was founded in 1949 by Fr Quinn Enright, S.J. In the Steel City of Jamshedpur. Fr. Bill Tome joined hands with him and both, together with the other Jesuit companions, worked tirelessly towards translating the Vision "Renewing the face of the earth" into action.Over many years XLRI has developed its own identity. The hall mark of this identity is, not to walk on the beaten path but to strike new routes; no to benchmark but to be benchmarked, to be second to none but to be the first to respond to the needs of the people and the nation, by taking up the tasks which are bold but necessary which nobody has hitherto taken up. This enterprising and pioneering spirit can be witnessed throughout the history of XLRI.( www.xlri.ac.in ) The T A Pai Management Institute (TAPMI) is located in the international university town of Manipal (Karnataka) and is among the leading management institutes in India, which is reputed for its academic rigour and faculty-student interaction. Founded by the visionary, Late Shri. T.A Pai, TAPMI's mission is to provide the much needed impetus to the task of building professional management capability in the country. Since its founding in 1984, TAPMI has received recognition and respect from well-known industrial houses and academic institutions in India for the quality of its education. Continuous improvements in the curriculum, structure, academic systems, and faculty resources have contributed significantly to making TAPMI a preferred destination for students. In early 2009, TAPMI shifted to a new scenic 42-acre residential campus in Manipal. This campus provides an ideal setting for serious academic study and creativity. ( www.tapmi.edu.in ) The Institute of Management Technology (IMT) located in Ghaziabad (Uttar Pradesh) is rated among the top 10 business schools in India and is widely recognized as a centre of excellence in management education. Having moulded itself according to the fast-changing business and social environment over the last 30 years, IMT boasts of one of the best infrastructure in the country which is evident from its consistent high ranking on the infrastructure parameter. Its strength lies in its eminent faculty and the quality of its courses that have in many cases been trendsetters. The remarkable sense of community at IMT starts in classrooms, where synergy can be witnessed among the students and faculty members. IMT graduates, equipped with energy and drive, take this team spirit and skill base to the work place and demonstrate a passion for excellence.(www.imt.edu ) Global Challenges & Opportunities I 13 I
Page 1: Souvenir INNOVATION IN MARKETING FO
Page 4 and 5: ABOUT THE CONFERENCE A “momentous
Page 6 and 7: Vision To be the world’s leading
Page 8 and 9: AIM’s I 06 I Global Challenges &
Page 10 and 11: Richard P Bagozzi College of Pharma
Page 12 and 13: CHARTER MEMBER INSTITUTIONS Indian
Page 16 and 17: Faculty of Management Studies (FMS)
Page 18 and 19: Conference Co Chairs Dr. Jagdish N.
Page 20 and 21: Mr. Vineet Agrawal President Wipro
Page 22 and 23: Distinguished Faculty Speakers Kent
Page 24 and 25: Shankar Ganesan University of Arizo
Page 26 and 27: Ryan Hamilton, Emory University Rya
Page 28: Delegates who presented papers at t
Page 32: Design & Print by: I'M 09312431409

INNOVATION IN MARKETING FOR EMERGING MARKETS

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