INNOVATION IN MARKETING FOR EMERGING MARKETS

University of Hyderabad,
a premier institution of postgraduate teaching and research in the country, was established by an Act of
Parliament on 2nd October,1974 as a Central University.UGC has identified the University as one of the five
exclusive universities in the country with potential for Excellence and provide special funding for its overall
development. The University was evaluated by the National Assessment and Accreditation council (NAAC)
and has re-accredited the University with the highest score in India. Among the 50 institutions of Higher
Education and Research in India, on the basis of publications and citation indexes, the Technology (NISSAT)
of the Department of Scientific and industrial Research (DSIR), Government of India, has rated the
University Of Hyderabad as the only University in the High Output - High impact category According to a
recent assessment made based on the SCOPUS data taking in to account the multi-disciplinary
performance, the University of Hyderabad has been ranked as number one among the top 25 Universities
in the Country.
The School of Management Studies (SMS) established in the year 1999 is one of the fastest growing
Business School in the country has completed a decade of excellence in providing Management Education
and preparing business leaders for the global market place The School is predominantly acknowledged for
its cutting-edge research, excellent teaching and learning activity in an intellectually stimulating
environment Recently, the school has entered into academic partnership with College of Business
Administration San Diego State University (SDSU) and National University of Singapore. The students at
SMS are honed in an interactive learning environment which equips that with latest skills required for a
fast-paced world of business. it has also been sanctioned the UGC special Assistance for strengthening the
school.
For more information visit ( http://www.uohyd.ac.in/ )
Shailesh J Mehta School of Business SJSOM - IIT Bombay :
IIT Bombay established its management school in 1995 with the objective of transforming professionals with
technological background to "Renaissance Leaders" of tomorrow.
Isolated expertise in functional areas of finance, systems, marketing or operations is giving way to a composite
and unified approach to managing business processes. Effective decision-making requires an integrated
understanding of all business functions. At the Shailesh J. Mehta School of Management, this guiding philosophy
is firmly rooted in reality. Methodologies of business management are being shorn off the traditional practices
and new holistic approaches are being developed. These approaches are more at home with the issues that
straddle the length and the breadth of 'The Value Chain'. Today, the constantly changing business environment is
characterized with many complex inter-related issues, which need to be addressed. In such a scenario, the
School believes that premium will be on professionals who are equipped to manage human intellect and
imagination, on managers who can provide innovative solutions to problems and on executives who can deliver
when required. Also the School espouses the belief that the use of technology would be invaluable in providing
competitive strategies for overcoming all business challenges.
For more information visit us at ( http://www.som.iitb.ac.in/ )
MANAGEMENT TRAINING CENTRE
The Tata Management Training Centre (TMTC)
set up in 1966 by Mr. JRD Tata has as its mandate to serve as an educational institution that would
assist, foster, cultivate, and contribute to the development of professional management for the
economic development of the country. Since then, it has developed into one of the leading
management training institutes in the country having linkages with renowned national and
international institutions. TMTC is now the learning arm of the Tata Group's Human Resources
function. Over the years, TMTC has contributed to corporate, public, and national growth through its
planned emphasis on all-round human resource development. The Centre endeavours to make
training both issue-and-need based by encouraging participants to implement programme inputs in
actual situations. The Centre is housed in a gracious heritage structure where the atmosphere of
serenity strikes just the right balance between the stringent demands of its management courses and
the participants' need to look at their management roles from a perspectiv that is unencumbered by
urban conditioning. ( www.tmtctata.com )
Global Challenges & Opportunities
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