INNOVATION IN MARKETING FOR EMERGING MARKETS

Atul Parvatiyar
Georgia State University
Atul Parvatiyar is Principal Consultant & CEO of the Institute for Customer Relationship
Management (iCRM) and responsible for the overall operations of the company in USA, UK,
Austria, India and Malaysia. He is also the Robinson Research Fellow & Managing Director of the
Center for Business & Industrial Marketing (CBIM) at Geogia State University. His expertise areas
include customer relationship management and global strategic marketing processes. Parvatiyar
has published several articles and books. In October 2005, the Faculty of Management Studies of
Banaras Hindu University honored Dr. Parvatiyar with Distinguished Alumni Award. During the
1996 Olympic Games in Atlanta, Atul was presented a gold medal by the International Olympic
Committee for outstanding voluntary services as Venue Protocal Manager.
Sanjay Patro
Xavier’s Labour Relation Institute
Sanjay Patro is currently the Associate Dean at Xavier's Labour Relation Institute. He has
handled consulting assignments for many organizations in the field of Marketing and Strategy.
His areas of interest are Strategic Marketing, Product and Brand Management, Services
Marketing and Rural Marketing. He is holding several prestigious position e.g. Member of the
Executive Council of Jharkhand Education Project Council, constituted by Govt. of Jharkhand
for execution of universal primary education in the state of Jharkhand from 2007 continuing till
date, DISE Project for Council of Jharkhand Education Project Council, JEPC,Ranchi. His
research are exten-sively published in top journals regularly. His Current Research Interest
includes new product development, brand management, innovation management, case
studies on strategic marketing, product management and brand management.
Suraksha Gupta
Brunel University
Suraksha Gupta is a Lecturer in Marketing at Brunel Business School. She served on various
marketing and management positions in IT, Education, Media and Publishing industry for 18
years before obtaining her PhD in Marketing. Her research focus is primarily on brand
management in business-to-business markets for growth and profits. While in industry she
has led big national level projects for promoting brands in geographically spread markets
through business-to-business customers and relationship marketing projects for creating
brand differentiation in competitive markets for international brands. She has published in
journals such as Industrial Marketing Management, Journal of World Business, Journal of
General Management etc. Her co-edited book on Strategic International Marketing is very
popular amongst managers and research students.
Don E. Schultz
Medill School of Journalism, Northwestern University
Don E. Schultz is Professor (Emeritus-in-Service) of Integrated Marketing Communications at
Northwestern University, Evanston, IL. He is President of Agora, Inc., a global marketing,
communication and branding consulting firm and Chairman Brand Finance (USA) INC. He is
the author/co-author of over twenty-six books and over one hundred and fifty trade,
academic and professional articles. He is a featured columnist in MARKETING NEWS and
MARKETING MANAGEMENT. He was the founding editor of the Journal of Direct Marketing,
the associate editor of the Journal of Marketing Communications, and the International
Journal of Integrated Marketing Communication. He also serves on the editorial review board
for a number of trade and scholarly publications.
Global Challenges & Opportunities
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