INNOVATION IN MARKETING FOR EMERGING MARKETS

Distinguished Speakers
Dr. Anil Menon
President, Globalisation and Smart+Connected Communities
Anil Menon is President of Globalisation and Smart+Connected Communities at Cisco. He leads Cisco's
global initiatives around Smart+Connected Communities and co-leads Cisco's globalisation efforts. A
key globalisation priority for Cisco, Smart+Connected Communities is focused on working with
countries and cities around the world to use the network as the platform for driving economic, social,
and environmental sustainability. Anil Menon joined Cisco Systems as President of Globalization and
Intelligent Urbanization in March 2009. In this role, Dr. Menon co-leads Cisco's globalization efforts and
East Headquarters in Bangalore, and Cisco's global initiatives around Intelligent Urbanization (IU). IU is
a key globalization priority for Cisco, and the company is focused on working with cities around the
world to use the network as the platform for driving economic, social, and environmental sustainability.
Prior to joining Cisco in 2009, Dr. Menon held several positions as a senior executive at IBM Corporation,
most recently as vice president of Corporate Strategy for IBM Growth Markets. He also served as vice
president of Worldwide Marketing and Strategy for IBM Systems and Technology Group. For three
years, Dr. Menon was CEO of IBM’s Strategy Team, a rotating group of senior leaders charged with
setting and driving IBM’s strategic priorities. Prior to joining IBM, Anil was on the marketing faculty at
Emory University’s Roberto C. Goizueta Business School, Atlanta, USA. He was Sony Fellow in Business
Strategy with the Sony Corporation. He also served on the Executive Committee of the Strategic
Planning Institute, an international business think tank which originated at the Harvard Business
School.
Ms. Vinita Bali
M.D. & CEO Britannia Industries Ltd.
Vinita Bali is the Managing Director of Britannia Industries Ltd. She started her career with Voltas
Ltd.-a Tata Group company focusing on consumer products. In 1980, Vinita joined Cadbury India,
and global spanned UK, Nigeria and South Africa. The Coca-Cola Company chose her as its
worldwide Marketing Director in 1994 where she was responsible for the worldwide strategy for
Coke. In 2001, she was made a corporate officer of The Coca-Cola Company and appointed Vice
President of Corporate Strategy reporting to the Chairman. After an eventful nine year association
with Coke, Vinita joined her mentor at Coke, Sergio Zyman at the Zyman Group in July 2003 as a
Managing Principal and Head of the Business Strategy practice in the company's Atlanta office.
Mr.A Mahendran
M.D. & CEO Godrej Consumer Products Ltd.
A. Mahendran is Managing Director, Godrej Consumer Products, India's premier FMCG Company. He
is also Director of Godrej Hershey. In addition to his current profile, he is Director for the Godrej
group’s FMCG portfolio and, as part of the group’s leadership team, plays a key role in the areas of
M&A, Leadership Development, Strategy, Channel Development and Finance.In his earlier role as the
Managing Director of Godrej Sara Lee, Mahendran has played a pivotal role and steered the fortunes
of the Company since its inception and has nurtured the Good Knight brand into an acknowledged
’Super Brand’ every year.He was the architect of the merger between Godrej Tea and Godrej
Industries Foods Division to create Godrej Beverages & Foods (GBFL) in 2006 (since renamed as
Godrej Hershey). Mahendran is a founder member and President of the Home Insect Control
Association (HICA) and an acknowledged authority on household pest control. Mahendran served on
the board of the Multi Commodity Exchange (MCX) and is on several industry forums such as FICCI, CII,
Crop Care Federation of India and the Pest Control Association of India. Mahendran graduated from
Madras Loyola College in 1976 and proceeded to complete his Chartered Accountancy in 1979.
Global Challenges & Opportunities
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