CAREER - My SA Career Guide

Get a degree
that's more than a degree.
(become part of the ad industry even before you graduate.)
Advertising is one of the most demanding and competitive careers
going. And you're only as good as your last campaign.
To feed the industry with the kind of brains that can handle that
level of stress and that kind of creative output, the Association of
Advertising Agencies (now the Association for Communication and
Advertising) set up its own training ground - the aaa school of advertising.
The school is tasked with turning out sought-after achievers who
are ready to be effective from day one. People with the kind of ability
and experience to squeeze the last milligram of creativity from their
brains. That includes creative media selection, creative marketing
strategies and creative account or brand management, as well as
creative executions.
That's why our courses and work methodologies are tuned to giving
learners' brains a serious workout every day. There is no room for
passengers, cruisers or jolters. They wouldn't last in the industry anyway.
AAA school is the only one of its kind owned by the advertising
industry and the only one in South Africa to provide graduates with an
internationally accredited diploma from the International Advertising
Association, New York.
We deliver graduates with a high level of pragmatic expertise,
not academics. Our school is staffed by educators with extensive
industry experience and well-established reputations and who maintain
contact with the industry.
The school specialises in serious theoretical and practical learning
that prepares people for the real world of an agency or marketing
department. Learners deal with real life clients and get exposure to
advertising agencies and production facilities, including time spent
as interns in agencies. So they know, and their future employers
will know and appreciate, that all aaa graduates are serious
advertising career people.
Qualifications: There is a wide range of degree, diploma and part-
time courses for a fully accredited qualification from the aaa:
Degrees: Bachelor of Arts (Marketing Communication) with specialization
in Brand Management, Account Management or Media Management
(three years)
Bachelor of Arts (Creative Brand Communication) with
It may be those who do most dream most." Stephen Leacock
.09-7'44t
specialization in Graphic Design or Art Direction (three years)
Diplomas Diploma in Marketing Communication with specialization
in Brand, Account or Media Management (three years or one year
Post Graduate)
Diploma in Visual Communication with specialization in Graphic
Design or Art Direction (three years)
Diploma in Copywriting (two years or one year Post Graduate)
Part-time Short Courses Evening courses are offered in many
different disciplines associated with advertising and commun-
ications.
aaa school of advertising
Where the ad industry shops.
They include: Copywriting; Art Direction; Graphic Design and
Marketing courses. For more information and details visit our
school's website: www.aaaschool.co.za or telephone (011)781
2772 and ask for either Charmaine Lechuti Marketing Registrar:
charmainel@aaaschooljhb.co.za or Trudie Diffenthal our
Creative Registrar: trudied@aaaschooljhb.co.za on the same
number or for part-time contact Alison Elliot our Careers
Development Registrar: alisonr@aaaschooljhb.co.za
Registered with the Department of Education as a private higher education institution under the Higher Education Act, 1997. Registration certificate no. 2000/HE07/015 AAA School of Advertising (Pty) Ltd.