EVOLUTION OF BANKING
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RETAIL<br />
A new bank proposition – helping educate, plan and<br />
protect for life’s financial journey<br />
Australian retail banks are challenged to differentiate themselves from one<br />
another. They offer the same products via the same channels, which brings<br />
with it the danger of being seen as a utility service, leading to customer apathy<br />
over the choice of provider.<br />
Internally banks have done a phenomenal job in keeping the show on the road<br />
over the past five years in what has been life changing times.<br />
Advice Sector vs. Sales Sector<br />
Wealth is global with the advent of the global career, and advice (e.g. adviser<br />
time) and education are now as important as specific customer product<br />
offerings and other services.<br />
There is an urgency in the industry to get to grips with how personalised<br />
service and technology can co-exist to reinvent customer propositions. These<br />
propositions may include insights from social media as well as from more<br />
usual contexts from which data insights are obtained, as customers broadcast<br />
changes in their life and status. Recommendations via LinkedIn, video chat<br />
interaction, real-time questions and answers, connectivity and control are all<br />
major catchcries. Technology allows the creation of a global view of customers,<br />
their assets and liabilities and their future plans.<br />
Core channels converge<br />
Branch<br />
Telephony<br />
Online<br />
Mobile<br />
Banks are starting to introduce services that help businesses connect, network<br />
and do business with other businesses.<br />
Providers could develop new concepts to help business by making targeted<br />
marketing data and tools available to customers to help them grow their<br />
business. Business would also benefit from digital assistance that supports<br />
them locally.<br />
Services like these will be key to generating customer delight and building<br />
reputations for helpfulness, those things that will help banks and the financial<br />
services industry to grow – ‘give to get’.<br />
Social<br />
The Evolution of Banking and Financial Services | 51