27.05.2015 Views

EVOLUTION OF BANKING

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RETAIL<br />

A new bank proposition – helping educate, plan and<br />

protect for life’s financial journey<br />

Australian retail banks are challenged to differentiate themselves from one<br />

another. They offer the same products via the same channels, which brings<br />

with it the danger of being seen as a utility service, leading to customer apathy<br />

over the choice of provider.<br />

Internally banks have done a phenomenal job in keeping the show on the road<br />

over the past five years in what has been life changing times.<br />

Advice Sector vs. Sales Sector<br />

Wealth is global with the advent of the global career, and advice (e.g. adviser<br />

time) and education are now as important as specific customer product<br />

offerings and other services.<br />

There is an urgency in the industry to get to grips with how personalised<br />

service and technology can co-exist to reinvent customer propositions. These<br />

propositions may include insights from social media as well as from more<br />

usual contexts from which data insights are obtained, as customers broadcast<br />

changes in their life and status. Recommendations via LinkedIn, video chat<br />

interaction, real-time questions and answers, connectivity and control are all<br />

major catchcries. Technology allows the creation of a global view of customers,<br />

their assets and liabilities and their future plans.<br />

Core channels converge<br />

Branch<br />

Telephony<br />

Online<br />

Mobile<br />

Banks are starting to introduce services that help businesses connect, network<br />

and do business with other businesses.<br />

Providers could develop new concepts to help business by making targeted<br />

marketing data and tools available to customers to help them grow their<br />

business. Business would also benefit from digital assistance that supports<br />

them locally.<br />

Services like these will be key to generating customer delight and building<br />

reputations for helpfulness, those things that will help banks and the financial<br />

services industry to grow – ‘give to get’.<br />

Social<br />

The Evolution of Banking and Financial Services | 51

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