Up close and personal

PEOPLE IN ENERGY
WINTER 2009
Up close
and personal
Journalists experience offshore
safety at first hand.
Technology
and Innovation
Pure electric cars?
Not yet, says CEO Peter Voser.
The future of mobility is hybrid.
Driving Ferrari
Shell’s Technology Manager for Team Ferrari
reflects on the 2009 Formula One season.
The Energy Challenge
Does Africa’s economic growth mean it must
increase its carbon footprint? Join the debate.

welcome
Dear Colleagues,
Welcome to the Winter 2009 issue of Shell World UK magazine.
The Shell Life-Saving Rules have been in place since July and I am pleased with how
actively employees and contractors seem to have understood them and are helping
each other to follow them.
It is clear that we are all more conscious of the risks than we used to be. The real value
of the Life-Saving Rules is apparent when we see people changing their actions and
behaviours to comply with them.
The number of health and safety awards Shell has won this year is a sign of how seriously
we take the issue. Congratulations to Anasuria, Gannet and Nelson, three of our North
Sea platforms that have received prestigious awards from the Royal Society for the
Prevention of Accidents.
Congratulations also to Brent Alpha and Brent Bravo, which each received the British
Safety Council’s Sword of Honour, the most prestigious international health and safety
accolade that a company can receive. The awards make it a hat trick for Shell as Brent
Delta also achieved the award last year.
Our Shearwater offshore installation was busy welcoming visitors during the Autumn.
First came a party of UK journalists as part of a briefing on the industry’s safety
performance, and then came the Chancellor of the Exchequer, Alistair Darling.
You can read about the visits on pages 7-10.
There is something of a health and safety theme in this issue. On page 5, read about
how a project supported by the Shell Foundation has been recognised for its healthier,
more efficient cooking stoves. And the Be Well programme offers some excellent advice
on staying healthy – see page 20 to find out more.
Finally, remember that the team at Shell World UK magazine is always interested to
hear from readers. See page three for details of how to contact them.
I hope you enjoy the Winter issue.
John Gallagher
Vice President Technical
Upstream International Europe
1 SHELL WORLD UK

SHELL
WORLD
UK
CONTENTS
21
03
EDITOR’S LETTERS
Responses to your feedback and queries
about the previous issue of Shell World
UK magazine.
05
NEWS IN BRIEF
Shell responds to Amnesty International,
an award for major advances in solar power
and recognition for a healthier stove.
11
LUCKY TO BE ALIVE
“I didn’t bother to belt up until the
12 Life-Saving Rules nagged me into it.”
13
DRIVING FERRARI
Shell’s Technology Manager for Ferrari,
Lisa Lilley, reflects on a tough season in
2009 and preparations for 2010.
15
CHOOSING SHELL
Why should people with a disability
choose to work for Shell UK?
17
THE ENERGY CHALLENGE
Shell African Network debates what
Africa’s growing demand for energy
means for its carbon footprint.
19
PEOPLE AND
ENVIRONMENT
Overweight? Unfit? Smoker? Shell
experts share their advice on how to
live a healthier life.
21
TECHNOLOGY AND
INNOVATION
With more cars on the world’s roads,
Chief Executive Officer Peter Voser says
the future of mobility is hybrid.
23
SHELL IN THE COMMUNITY
Biting winds and biting insects: the
rigours of studying climate change in
the tundra with Earthwatch.
25
OUT OF HOURS
Nicola sings for her supper, while
Ferry rescues a failing arts centre.
UP CLOSE
AND PERSONAL
Journalists find
out the hard way how
serious Shell and the
offshore industry
are about safety.
7
SHELL WORLD UK 2

Guest Editor
Martin Platt
Managing Editor
Kay Bruce
To contact the
magazine
Shell World UK, CA-CX,
Shell Centre, London,
SE1 7NA
E-Mail
Shellworlduk@shell.com
Website address
www.shell.co.uk/
shellworlduk
Contributors
Martin Platt
Angela Everitt
Judy Mackie
Unless otherwise specified,
copyright in text, images and
other information in Shell World
magazine belongs to Shell
International B.V. or other
companies. Permission is given to
reproduce, store or transmit any
part of this publication provided
that the copyright of Shell
International B.V. or such other
Shell company is acknowledged.
This does not include the right to
amend or modify text, images and/
or other information and it does not
extend to any material of which the
copyright is identified as belonging
to a third party (i.e. other than
Shell International B.V. or other
companies). Authorisation to
reproduce such third-party material
must be obtained from the relevant
copyright holders.
YOUR
MAGAZINE
EDITOR’S LETTERS
Dear Editor
I am a second year chemistry
student at University College
London. I understand that
many students read your
magazine and I was wondering
whether you could run more
articles about how younger
people can get involved with
Shell, as you had in the
Autumn issue with the college
students working in the North
East of Scotland at St Fergus.
Regards
Mital Selarka
Dear Mital
We regularly include features
aimed at our graduate readers
and will continue to do so.
Look out for future stories
and go through our back
issues (available on the
website) for more.
Dear Editor
As an HIV/Aids sufferer since
the early eighties – caught from
a dirty needle in a makeshift
jungle hospital – it was
wonderful to read your article
in the autumn issue about the
Niger Delta.
Thanks for caring. It is
refreshing to know that such
a prestigious company cares
about Aids.
Respectfully
A Shell customer
Name supplied
Dear Shell customer
Thanks for writing in. We
appreciate your comments.
Dear Editor
Your Q&A with Peter Voser
(Autumn 2009) was
interesting, but is it a sign
of the times that nowhere
in the article did the CEO
mention Shell’s still very
large downstream marketing
business? Nor did he use the
words “customer” or “brand”.
Yours etc.
Paddy Briggs
Pensioner
Dear Paddy
Thanks for your feedback.
Peter Voser may not have
mentioned Shell’s
downstream marketing
business in the Autumn
issue, but he did cover the
subject in a recent talk with
employees at Shell Centre
in London and he will do
so again in an interview in
the Spring issue.
MEET THE TEAM
If you have any feedback or would
like to suggest content, please
contact us.
Shellworlduk@shell.com
Shell World UK, CA-CX,
Shell Centre, London,
SE1 7NA
Martin Platt
Guest Editor
Email: Shellworlduk@shell.com
Kay Bruce
Managing Editor
Shell UK Communications
Sarah Marshall
Shell UK Communications
Sarah takes over as Managing
Editor from December 1. Please
contact her if you would like to
suggest a story for the Spring
issue of Shell World UK.
Email: Sarah.Marshall@shell.com
Ph: +44 (0)20 7934 2260
WE USE RECYCLED PAPER
We use 50% Recycled Waste and 50% Virgin Fibre
material, which conforms to criteria set by
Government for Recycled Papers.
3 SHELL WORLD UK

FUN WITH
SCIENCE
Hundreds of children
had fun at the Shell
Education Service
Family Science Days
in
October.
Shell families and local residents
learnt all about electricity, energy
transfer, forces and motion and
materials in Glasgow and
Fraserburgh. The Family Science
Days are being held near Shell’s main
UK locations throughout the academic year.
Shell Education Service (SES) runs unique,
interactive science workshops for 50,000
young children every year. The workshops
are delivered by experts and are designed
to support UK science curriculums.
Research for SES last year found that,
although a third of the 400 Scottish 9-14
year-olds polled said they were inspired
by science, many had decided not to
study it beyond 16. SES hopes its work
will encourage children to choose a
career in science.
To fi nd out more, visit
www.shell.co.uk/ses
SUBSCRIBE TO SHELL WORLD UK MAGAZINE
Add your details to our distribution list via our website at
www.shell.co.uk/signup, or write to us at Shellworlduk@shell.com
SHELL
WORLD
UK
SHELL L
WORLD
UK
4

NEWS
IN BRIEF
Bonny Island, Nigeria
SHELL RESPONDS TO
AMNESTY REPORT
Shell’s Country Chair for
Nigeria, Basil Omiyi, has
said an Amnesty International
report on the situation in the
Niger Delta does not present
a balanced account and is
therefore of limited value.
“I believe claims in the report are based on
a lack of understanding of the realities on
the ground,” says Basil.
“The root causes of the Niger Delta’s
humanitarian issues are poverty,
corruption, crime, militancy and violence.
Unfortunately, the Amnesty report does
not acknowledge these issues to any
substantive degree, but concentrates
on the impact of oil and gas operations
in isolation.”
Amnesty published Petroleum, Pollution
and Poverty in the Niger Delta in June
2009. It examines oil spills, gas fl aring,
waste dumping and other environmental
impacts of the oil industry in the region.
Amnesty says the people of the Niger Delta
have seen their human rights abused by oil
companies that their government cannot or
will not hold to account.
Basil Omiyi says heavily armed, well
organised groups have attacked oil
facilities, shut down operations, kidnapped
staff, stolen vast amounts of crude oil and
sabotaged facilities and pipelines.
Basil Omiyi
“Most of the oil spilt from Shell operations
(85% in 2008) is the direct result of
criminal activities perpetrated by militant
groups,” says Basil. “Whatever the cause,
as soon as it is safe to do so, Shell takes
steps to stop the source of the spill and
clean it up in accordance with extensive
national legislation. We also openly report
on every oil spill.”
Read Basil Omiyi’s full statement online at
www.shell.co.uk/shellworlduk
What impact will Africa’s development
have on its carbon footprint? Read
about it on pages 17–18.
KITCHEN HEROES
Time magazine has named a project
supported by Shell Foundation one of
its annual Heroes of the Environment
for developing a more effi cient and
healthier cooking stove.
The stove was developed by Nathan
Lorenz and Tim Bauer for Envirofi t, a
not-for-profi t organisation they set up at
Colorado State University.
According to the World Health
Organisation, almost half the world’s
population cooks indoors on stoves
fuelled by wood, dung and crop waste.
The resulting indoor air pollution kills
1.5 million people a year, most of them
women and children under fi ve years old.
Since being launched in May 2008, more
than 60,000 Envirofi t stoves have been
sold in India.
“It was a big honour to be named one of
Time’s Heroes of the Environment,” said
Nathan and Tim. “The work we are doing
in partnership with Shell Foundation has a
huge potential for making an impact on a
large scale.”
As part of its Breathing Space programme,
Shell Foundation contributed $3.5 million
to Envirofi t’s investment fund of $25 million
5 SHELL WORLD UK

Richard Swanson
SOLAR POWER ADVANCE WINS AWARD
The President and Chief
Technology Offi cer of
SunPower Corporation,
Richard Swanson, won
The Economist’s Innovation
Award for Energy and the
Environment 2009 for his
work on the development
of highly effi cient solar-cell
technology. The award is
sponsored by Shell.
Swanson and California-based SunPower
researched ways of increasing the effi ciency
of solar cells while reducing the use of
polycrystalline silicon, which is in short
supply. As a result, solar panels now have a
conversion effi ciency of 19.3%, a major
step towards achieving the US Department
of Energy’s goal of 20% by 2020.
“When SunPower was founded almost a
quarter century ago, solar was little more
than a concept,” said Richard Swanson.
“Today, it is within reach of becoming
mainstream throughout much of the world,
and it is highly gratifying to be a part of
this energy revolution.”
One judge said Swanson’s work was
“a fundamental contribution to the
growth of solar photovoltaic renewable
energy production”.
Dr Sergio Kapusta, Shell’s Chief Scientist,
Materials, said Richard Swanson had
shown that innovation was as much about
making incremental improvements to
existing technology as about coming up
with the next big idea.
Innovation is
as much about
making incremental
improvements to
existing technology
as about coming
up with the next
big idea.
and is helping it open new distribution
channels to poor communities in south
and west India.
“The only way we are going to make a
sustainable difference to such a massive
problem is to come up with solutions that
can be delivered at scale,” said Shell
Foundation Director Chris West.
“Envirofi t’s stoves - which pay for themselves in
6-8 months because people only have to buy
half as much wood compared to using an
open fi re - have the potential to do just that.”
Envirofi t hopes to sell 10 million improved
stoves worldwide in the next fi ve years.
An Envirofi t stove in use.
Find out more by visiting www.shellfoundation.org/breathingspace
SHELL WORLD UK 6

UP CLOSE AND
PERSONAL WITH
OFFSHORE SAFETY
In September, a party of journalists underwent rigorous
training to better understand an industry whose wholehearted
commitment to safety is often under-estimated by the
wider world. Tough? You better believe it.
7 SHELL WORLD UK

and procedures of their companies,”
explains instructor Rhys Jones.
TUESDAY SEPTEMBER 29
GREENHORNS TO GREEN HATS
The journalists – from the Independent and
Herald newspapers, Reuters news agency
and Upstream magazine – arrive in
Aberdeen as guests of Shell Upstream
International Europe and Oil & Gas UK,
the offshore industry association.
They are, shall we say, somewhat
apprehensive about the day ahead.
As anyone with an inkling of offshore
survival training knows, sooner
or later they’ll fi nd themselves in an
underwater escape. Not the real thing,
of course, but still a bit scary.
Helicopter underwater escape training
(HUET) is a key part of the three-day basic
offshore safety induction and emergency
training course (BOSIET), delivered to all
new offshore recruits by international
provider Petrofac Training Services. They
go on a refresher course every four years.
MYTH
For newcomers, the helicopter escape
training is often daunting. But the big smiles
afterwards always confi rm that – as with
offshore safety performance – the myth is
worse than the reality.
First comes the theory, then explanation,
demonstration, participation and
assessment. “It’s our job to help trainees
build a base level of skill that they can
then apply to their particular working
environment, supported by the policies
During the general safety induction, the
journalists learn about the hazards that can
be encountered offshore and they’re
instructed about which items require permits
and which are prohibited.
The offshore installation familiarisation then
explains the common alarm signals and
the action required; how to wear survival
suits (three layers of clothing are advised),
how to use lifejackets and survival grab
bags, and how to evacuate a platform
safely. They also learn about the industry’s
search and rescue resources, what to do if
you’re a passenger on a lifeboat, and
how Shell is set up to respond to an
emergency, both offshore and onshore.
TENSION
Brains now bursting with information –
and this is just a shortened version of the
offshore safety course – the group then
hears about fi re prevention, the theory of
fi re, and fi re-fi ghting methods. They
practise how to use a smoke hood and
how to escape from a smoke-fi lled room.
Then it’s through to the state-of-the-art
training pool for the helicopter escape
training. Again, theory comes fi rst:
helicopter awareness, heliport procedure,
the Civil Aviation Authority safety briefi ng,
a briefi ng on what’s about to happen,
and how to use the emergency breathing
system (EBS).
The helicopter training exercise starts
deceptively gently, with the simulator being
lowered slowly onto the water and the
passengers, wearing their EBS, stepping
onto the aviation heli-raft.
Preparing to fl y
SHELL WORLD UK 8

The journalists in training
But then the tension is ratcheted up.
The simulator is submerged, leaving an air
space above the passengers’ heads, and
they have to escape through the unglazed
windows. They repeat the procedure, but
this time with push-out window panes,
before reaching the climax of the exercise
– the full capsizing experience, with the
simulator performing an underwater roll.
The journalists emerge from the water
exhilarated and relieved. “The helicopter
escape training was very challenging,”
Mark Williamson of The Herald confi des
afterwards. “I was apprehensive about it
and very pleased I managed to complete it.”
INTENSITY
How does Rhys Jones think they performed?
“The group was quiet at fi rst, but gradually
became more engaged,” says Rhys. “I think
they were taken aback, as many people
are, at the intensity of the training the
offshore workforce receives.
“You only have to look at the Health &
Safety Executive statistics to see that
offshore industry safety training standards
are very high compared with those of other
industries – and the journalists’ experience
here reinforces that.”
Reuters reporter Tom Bergin adds: “At times,
it felt tediously repetitive, but it’s clearly all
necessary. When you hit the water in the
training module, you realise how much
there is to remember to do, so all the
drilling suddenly makes sense.”
ISSUES AND CHALLENGES
Later, the journalists attend a dinner
hosted by John Gallagher, Vice President
Technical, Shell Upstream International
Europe (UIE), Malcolm Webb, Oil & Gas
When you hit the water
in the training module,
you realise how much
there is to remember to
do, so all the drilling
suddenly makes sense.
UK’s Chief Executive, and Robert Paterson,
its Director of Health, Safety and
Employment Issues.
Robert explains the implications of the
Health & Safety Executive’s 2007 report
on the offshore industry’s asset integrity
management – how it ensures that
equipment is safe, reliable and effi cient.
The report, known as Key Programme 3,
revealed signifi cant issues about the safety
of systems used in major accident hazard
control. Ali McDougall, Operations
Manager for the Brent fi eld, gives a
presentation on past safety issues and
Shell’s signifi cant asset integrity investments
in Brent. The leaders outline the challenges
facing the industry in today’s climate of
high operating and fi scal costs.
Shortly after the journalists returned to land,
the subject received welcome exposure in
The Independent, The Herald and Reuters’
international media partners.
WEDNESDAY SEPTEMBER 30
SHEARWATER’S SHEER
SCALE IMPRESSES ALL
Bolstered by an early breakfast,
the journalists board a helicopter for
their one-hour journey to the
Shearwater platform.
It’s a sunny day, giving an excellent view
of Shearwater’s massive nine-storey
structure. Offshore Installation Manager
Graham Sheedy escorts his guests to the
cinema for their safety induction.
“We look out for each other on
Shearwater,” he tells them. “It’s all about
interdependency and being responsible for
other people’s safety, as well as our own.
We’re very proud of our platform and
coming offshore, you can begin to
understand the challenges we face and the
high standards of safety for which we
continuously strive.”
TEAMWORK
Dave Blackburn, Central Platforms
Operations Manager, adds: “You have to
be a special type of person to work on a
platform, but there is the most incredible
atmosphere and teamwork.”
SHEARWATER
FACTS
■ The Shell-operated Shearwater cluster
consists of the Shearwater, Scoter,
Merganser and Starling fi elds. It’s 125
miles (200km) east of Aberdeen and
was inaugurated in September 2000.
■ The Shearwater platform is a fi xed,
manned installation comprising a
wellhead platform connected by an
80m bridge to a process, utilities and
living quarters platform.
■ Its integrated deck was installed in
a global record-breaking single lift by
the world’s largest lifting vessel.
■ Shearwater gas is sweetened,
dehydrated and conditioned to the
quality required for domestic use, then
pumped to the Bacton gas terminal in
Norfolk. Oil and natural gas liquids are
exported to the Forties pipeline system.
9 SHELL WORLD UK

You have to be a
special type of person
to work on a platform,
but there is the most
incredible atmosphere
and teamwork.
The highlight is undoubtedly the platform
tour. Graham explains the challenges of
producing gas from a high-pressure,
high-temperature reservoir and shows them
the wellheads. He also describes the new
low-pressure compression project, which
increases the amount of oil and gas
recovered by reducing the pressure in the
fl owlines from the reservoirs.
“It’s fascinating to see a working
platform,” says Tom Bergin. “The scale of
the operation is really only evident up
close. It also gives a unique insight into
how hostile the environment is and how
important it is to have effective safety
procedures and practices.”
Mark Williamson adds: “It’s really
impressive. There’s a bewildering array of
processes and machinery. I’ve been
offshore before, but seeing Shearwater is a
reminder of what an incredible feat of
engineering these platforms are.”
The bracing North Sea air has whipped
up an appetite and it’s back to the bridgelinked
accommodation module for lunch.
They’re joined by 19-year-old Apprentice
Instrument Technician Asia Hutchison.
“I love it – I wouldn’t do anything else.
Everyone is very friendly,” she tells the
journalists. Asia, from Buckie in
Aberdeenshire, joined the platform in
May, having completed the Oil & Gas
Academy’s Offshore Apprentice Technician
course and Shell’s onshore training.
SAFETY
Later, she tells Shell World UK: “It’s great
that the media came out to see what we’re
doing. They were surprised at the number
of safety measures taken offshore, which I
think is a good thing.”
Before leaving, The Herald interviews
Graham Sheedy for one of its website
Bizcasts and hears about his dual role as
installation manager and on-site controller in
the event of an emergency. Graham says
he enjoys working offshore: “It’s exciting
and dynamic. The hours can be long, the
weather is not always pleasant and you
can miss important family occasions.
“But I don’t have to commute through busy
streets every day and the home time is great.
My son is doing his offshore survival course,
so if I’m recommending my own son to go
offshore, that’s recommendation indeed.”
Chancellor of the Exchequer
Alistair Darling visited
Shearwater in October
Asia Hutchison
PETROFAC
TRAINING SERVICES
A WORD FROM THE HOSTS…
… AND FROM A GUEST
■
Trains more than 50,000 people a
year, 10,000 of them in survival,
providing the fi rst step to a career in
the offshore industry.
Home of the basic offshore safety
induction and emergency training
course (BOSIET). The course – which
originated 30 years ago in the UK’s
fi rst fi re training centre for offshore
personnel and was formerly known as
the RGIT – remains a key part of
Petrofac’s offering.
Find out more at
www.petrofactraining.com.
■
■
We were pleased the
journalists were prepared
to give us two days of
their time. The briefi ng
formed part of the UK
media programme to
proactively engage on
key issues for Shell.
John Gallagher,
Vice-President
Technical,
Shell Upstream
International
Europe (UIE)
Every year, Oil & Gas
UK teams up with one
of our member companies
to take journalists offshore
to give them some context
for the industry’s challenges
and achievements. I think it
was an impressive
experience for the journalists
– they were wide-eyed
throughout the visit.
Sally Fraser,
Press & PR Manager,
Oil & Gas UK
It’s always positive
to be able to observe
an activity in practice.
The experiences on the
platform will be included
in a package of stories
about the North Sea
and Aberdeen. Also,
it will doubtless inform
our reporting on the
North Sea.
Tom Bergin,
Reuters
SHELL WORLD UK 10

LUCKY
TO BE ALIVE
SHELL CONTRACTOR DEBBIE HARTNETT NEVER USED TO
BOTHER WITH A SEAT BELT, BUT AFTER SEEING REMINDERS
OF SHELL’S 12 LIFE-SAVING RULES, SHE CHANGED HER MIND.
Every day, I drive hundreds of miles
around Houston in Texas checking
medical supplies at the various offi ces my
company delivers to. I had never
bothered with a seat belt as I have to
climb in and out of my van so many times
a day. It was just too much hassle for
such short trips.
In June, Shell Real Estate had a
contractor safety meeting at which they
rolled out the Life-Saving Rules. Most of
them didn’t apply directly to my job, but it
made me think about wearing a seat belt
and using a mobile phone while driving,
neither of which is illegal in the state
of Texas.
After the meeting, I started to wear my
seat belt whenever I thought about it, but
to be honest, I wasn’t very consistent.
After years of not doing it, it was hard to
break the habit.
Two weeks later, I was visiting one of
Shell’s offi ces, and in every break room,
I was confronted by the Life-Saving Rules
icons and the “Wear your seat belt”
message kept jumping out. I probably saw
the poster about 15 times while I was in the
building and by the time I left, I had made
a fi rm decision always to wear my seat belt.
A LOUD BANG
I left the offi ce and joined the freeway to get
to my next appointment. I remember seeing a
mobile crane behind me, but thought no more
of it. The traffi c was fl owing at a steady
70mph (110kph), but after a few miles, the
traffi c slowed down and came to a stop.
The next thing I knew, I heard a loud bang
and felt myself being fl ipped around. The
impact knocked me unconscious. When I
regained consciousness, I could see the
sky, as there was very little of the van left
except for the seat I was strapped into.
It turns out that
if I hadn’t been
wearing my seat belt,
the angle of the impact
would have thrown me
into the path of the
mobile crane. The
seatbelt and the airbag
had saved my life.
THE 12 LIFE-SAVING RULES
1
7
WORK WITH A
VALID WORK
PERMIT WHEN
REQUIRED
DO NOT
WALK UNDER A
SUSPENDED LOAD
2VERIFY ISOLATION
BEFORE WORK BEGINS
AND USE THE SPECIFIED
LIFE PROTECTING
EQUIPMENT
8
NO ALCOHOL
OR DRUGS WHILE
WORKING OR
DRIVING
3 4 9
10
OBTAIN
AUTHORISATION
BEFORE OVERRIDING
OR DISABLING SAFETY
CRITICAL EQUIPMENT
WEAR YOUR
SEAT BELT
CONDUCT GAS
TESTS WHEN
REQUIRED
DO NOT
SMOKE OUTSIDE
DESIGNATED
SMOKING AREAS
5
11
OBTAIN
AUTHORISATION
BEFORE ENTERING A
CONFINED SPACE
WHILE DRIVING,
DO NOT USE YOUR
PHONE AND DO NOT
EXCEED SPEED LIMITS
6
PROTECT YOURSELF
AGAINST A FALL WHEN
WORKING AT HEIGHT
12
FOLLOW
PRESCRIBED JOURNEY
MANAGEMENT PLAN
11 SHELL WORLD UK

SHELL’S VIEW
Shell’s regulations state that all reports of
non-compliance with the Life-Saving Rules
will be thoroughly investigated.
The remains
of Debbie’s van
(mobile phone
photographs).
Failure to comply with any Life-Saving Rule will
result in maximum appropriate disciplinary action, up to and including
termination of employment, or discharge in the case of contractors.
IF YOU CHOOSE TO BREAK THE RULES,
YOU CHOOSE NOT TO WORK FOR SHELL.
Afterwards, I was told that the crane had
driven through me and that the lowered
jib, complete with industrial-sized hooks,
had picked up my van and ripped the
roof off. Its huge wheels had crushed the
passenger side of my van. The fi rst police
offi cer on the scene said he just called
the mortuary to come and pick up my
body; he didn’t think anyone could
have survived.”
WHAT COULD HAVE BEEN
It turns out that if I hadn’t been wearing my
seat belt, the angle of the impact would
have thrown me into the path of the mobile
crane. The seat belt and the airbag had
saved my life. In fact, I walked away from
the wreck with only minor injuries.
I had had a close escape and was truly
lucky to be alive. The doctors at the hospital
had a picture of the accident scene and
they were amazed that I hadn’t broken a
single bone. I have Shell’s Life-Saving Rules
to thank for that.
The crane had hit my van at high speed
and the authorities believe the driver
hadn’t noticed the traffi c stopping
because he had been texting on his
mobile phone. This really drove home the
logic behind the Life-Saving Rule about
not using mobile phones while driving.
If my phone rings now, I just let it ring
until I’ve stopped somewhere.
LIFE SAVER
I frequently think about how Shell’s
Life-Saving Rules saved my life. I wouldn’t
be here if it hadn’t been for the safety
meeting and the constant reminders.
Every day I wake up and
appreciate how lucky
I am to be alive.
Did you know?
After 40 years of campaigning (remember
“clunk click every trip”?) and laws enforcing
their use, pretty well everyone in the UK
accepts that wearing a seat belt is the right
thing to do, even if they don’t always do it.
But it seems the message about mobile
phones and driving – what Debbie Hartnett
believes caused her crash – has yet to get
through (although it probably has to the
following people – none of them Shell
employees or contractors).
Philippa Curtis from Suffolk, who sent and
received more than 20 text messages before
she crashed into another car, killing its driver,
was jailed for 21 months in February this year.
Amazingly, Curtis told Oxford Crown Court
that she felt there were times when using a
phone while driving was acceptable.
Lorry driver Scott Baldwin from Exeter was
jailed for six years in April last year after
admitting killing a man when he crashed
into a tractor as he wrote text messages.
And Kiera Coultas, who was texting when
she hit and killed a cyclist in Southampton,
was sentenced to four years in prison in
February last year.
Department for Transport statistics show that
19 people were reported killed on the UK’s
roads as a result of drivers using mobile
phones in 2008. A further 71 were seriously
injured and 399 were slightly injured.
Source: BBC News Online
THE PENALTIES
IN THE UK
• For using a hand-held phone, £60
and three points on your licence.
• Causing death while using a mobile
phone, up to seven years in jail.
• Failure to wear a seatbelt, a
fixed penalty notice of £60, but
you can be fined up to £500.
SHELL WORLD UK 12

DRIVING
FERRARI
IT’S NOT ALL GLAMOUR AND EXCITEMENT IN FORMULA ONE.
WITH THE SEASON OVER, SHELL’S TECHNOLOGY MANAGER FOR FERRARI,
LISA LILLEY, REFLECTS ON 2009 AND PREPARATIONS FOR 2010.
We’ve been working on our new fuels and oils for
months now so we’ll be in a strong position when
Bahrain kicks off the 2010 season in March.
Lisa and Ferrari driver Felipe Massa
HOW WOULD YOU SUM UP THE
SEASON LISA?
It’s been a tough season for Ferrari.
In this sport, you can be fl ying high one
year and battling it out with your
competitors the next. In 2008, Ferrari
won its 16th constructors’ title and Felipe
Massa almost won the drivers’ title.
This year, our competitors made big
advances, Felipe was badly injured in an
accident in the Hungarian Grand Prix and
we only won one race, the Belgian
Grand Prix. But we still fi nished fourth in
the constructors’ championship.
HOW DID SHELL PRODUCTS PERFORM
FOR FERRARI?
I think they did pretty well. We supply
V-Power racing fuel, Helix engine oil and
Spirax gear oil and it’s my responsibility
to make sure our products provide the
drivers with their best possible chance
of success.
The Formula One fuel regulations are
changing next year – not something that
happens often. Shell lobbied hard for the
changes and we believe they will give us
more freedom to try new additives and
formulations and understand more about
fuel technology, ultimately to the benefi t of
the motorist. That commitment to innovation
is why we’re in Formula One.
We’ve been working on our new fuels and
oils for months now so we’ll be in a strong
13 SHELL WORLD UK

CONSTRUCTORS’ WORLD CHAMPIONSHIP 2009
1 BRAWN-MERCEDES 172 points
2 RBR-RENAULT 153.5
3 McLAREN-MERCEDES 71
4 FERRARI 70
5 TOYOTA 59.5
6 BMW SAUBER 36
7 WILLIAMS-TOYOTA 34.5
8 RENAULT 26
9 FORCE INDIA-MERCEDES 13
10 STR-FERRARI 8
Lisa in the Shell Track Laboratory
with colleague Lucy Taylor
position when Bahrain kicks off the 2010
season in March.
DESCRIBE A TYPICAL RACE WEEKEND.
Things generally start getting busy
for me from Friday, when I have technical
discussions about our products with the
Ferrari engineers and deal with any
last-minute requests and changes.
There are also the first two free practice
sessions, and often a media lunch
to squeeze in.
By Saturday, it’s even busier, with the
fi nal free practice session and qualifying.
I spend a lot of time in the Shell Track Lab
with two colleagues who analyse the fuel
and oils. In between, I may be required to
host VIP tours and media events and be
interviewed by fi lm crews. It’s a very busy
few days and quite a relief when we get
to Sunday and the race itself.
WHAT IS IT LIKE BEING ONE OF A SMALL
NUMBER OF WOMEN IN MOTOR SPORT?
One advantage is that, as there are so few
women, the other team members get to
know who you are very quickly. From a
technical point of view, I don’t think it makes
any difference being male or female. You
have to prove that you can do the job and it
takes time to earn your colleagues’ respect.
Being a woman doesn’t get you that respect
any quicker or slower.
I’ve worked in male-dominated environments
since I was about 18, so I don’t really notice
being a woman in a male environment any
more. To me, people are people and I don’t
notice whether they are male or female.
WHAT WAS YOUR MOST MEMORABLE
GRAND PRIX?
Imola in 2005 for the Italian Grand Prix
– the very fi rst I attended. In many ways,
it will always be a very special race for me.
Michael Schumacher got his fi rst podium of
the season, to the delight of Ferrari’s home
crowd, and Shell had renewed its
sponsorship agreement with Ferrari.
I had my fi rst insight into how all the product
development work of our technology centres
in Thornton and Hamburg and at the Ferrari
plant at Maranello is put into practice. It was
an amazing weekend.
Imola 2006 also stands out as it was the
fi rst Grand Prix I attended that Ferrari won.
The atmosphere in the team was
unbelievable and being a part of that was
a wonderful experience.
WHAT IS THE BEST THING ABOUT
FORMULA ONE?
Working in a team of people who share a
common passion. The team spirit in both
teams – Shell and Ferrari – is very high and
I still get a real buzz from being part of it.
I think there is nothing more exciting than
watching a Formula One race from inside
the Ferrari garage. I feel fortunate to be
representing the whole Shell team there during
the race, knowing that many months’ worth of
hard work, from about 60 people back at
base, has all come together in that race, and
hopefully with a good result for the team.
Lisa’s CV
Current role Shell’s Technology Manager
for Ferrari. Main role is overseeing the complex
Shell products development programme for
Ferrari, both at the Shell technology centres
and on the race track, and ensuring that what
is learnt on the track is transferred to the road.
Based at Shell’s Global Solutions
Technology Centre at Thornton, Chester and
Ferrari’s Gestione Sportiva in Maranello, Italy.
Career with Shell Graduated with a
degree in chemical process engineering with
biotechnology in 1995. Immediately joined
Shell, where she gained a PhD for research
into combustion chemistry. Worked on Shell’s
alternative fuels project for five years before
joining the Formula One programme in 2005.
SHELL WORLD UK 14

CHOOSING
SHELL
SHELL UK HAS ACHIEVED TWO TICKS ACCREDITATION FROM
THE GOVERNMENT, DEMONSTRATING THAT WE ARE POSITIVE
ABOUT DISABLED PEOPLE.
STEPHANIE WEST:
DRIVEN TO ACHIEVE
I was born profoundly deaf, but my
parents encouraged me to speak from an
early age and I taught myself to lip-read.
When conversations prove tricky, I use
logic and what I can hear with my
hearing aids to put the lip-reading into
context. My eyes are my ears.
Andy Kneen
WITH YOU IN
TWO TICKS
Eight years ago, HR
professional Andy Kneen
lost a leg and an eye following
a traffi c accident. Not long
after his leg amputation, he
applied for a job with Shell
Exploration and Production
UK. The interview was a
defi ning moment.
“I was in a wheelchair at the time, but I
could see it wasn’t an issue with the
interviewers and so I didn’t hesitate to
accept the job offer,” says Andy. “It’s never
been an issue since then.”
Andy’s positive recruitment and
subsequent workplace experiences sparked
a passion to spread the word about Shell’s
inclusive attitude as an employer. This year,
as chair of the enABLE network for
employees with disabilities, he worked
with fellow network members and HR
colleagues across the UK to achieve Two
Ticks accreditation.
“It was very important to us,” says Andy,
now HR Advisor, Global Liquefied
Petroleum Gas. “The symbol sends a
strong message to people in a similar sort
of situation to me that there’s nothing to
be wary of if you apply to Shell.
“Although we were already about 85% there,
ensuring we met the criteria meant aligning
ourselves better and establishing plans to
ensure that activities are now carried out
consistently across our UK locations.
“It’s a good example of different parts of
Shell working together. We’re delighted we
can now include the Two Ticks symbol on
our recruitment advertising.”
My career with Shell began 14 years ago
with Shell Gas Direct; now I’m an IT
Business Analyst with Shell UK Oil
Products. From my first day here, I’ve
never looked back. I didn’t even consider
my deafness to be a factor; it’s part of me
and has made me more driven to achieve.
Disability is a difficult subject. People
generally avoid it and that’s just human
nature. Through its network events for
Shell colleagues, enABLE is breaking
down preconceived perceptions to
demonstrate that people with disabilities
do achieve. Being chair for three years was
a fantastic way of putting into practice the
Shell Leadership Framework and building
interpersonal and networking skills.
I tell people I’m deaf only
where the situation
necessitates it, as it
can make new
acquaintances
nervous or even
dismissive.
I want individuals
to see me for who
I am: Stephanie, a
capable woman
who delivers, a
member of the team
who just happens
to be deaf.
15 SHELL WORLD UK
Stephanie West

What Two Ticks means
About enABLE
Shell will deliver:
■ Recruitment – interviewing all disabled applicants who
meet the minimum conditions for a job vacancy and
considering them based on their abilities.
■ Consulting disabled employees.
■ Retaining people who become disabled.
■ Developing awareness.
■ Reviewing progress and keeping people informed
via enABLE.
■
■
■
Established in March 2006, it now has 215
members in Shell UK.
A forum for all employees promoting an inclusive
working environment for people with any disability.
Aims to raise awareness of issues and change
negative perceptions through workplace events
and campaigns.
British Paralympian swimmer Dervis Konuralp (left)
addressed enABLE members at an event in London in
September. Dervis has a condition called Stargardt’s
macular dystrophy that seriously affects his central
vision, and he told how his feelings of isolation as
a child with visual impairment had generated his
passion to excel.
EnAble also recently ran a poster campaign promoting
the Face Equality Charter of the charity Changing
Faces. HR Account Manager and enABLE member
Megan Rogers says: “The posters provoked a range of
reactions and the enABLE team helped colleagues talk
through their responses to facial disfi gurement.”
The posters provoked a range of reactions
and the enABLE team helped colleagues talk
through their responses to facial disfi gurement.
Employees can find out more about
enABLE by going to the Shell intranet
home page, then A-Z/enABLE.
KEEP MOBILE WITH MOTABILITY
Shell and its employees have supported
Motability – the UK’s leading car scheme for
disabled people – since its launch in 1978,
raising more than £86,000 through the Shell
Drivers Club and previous Shell loyalty cards.
“In becoming more mobile, our
beneficiaries gain the freedom to live their
lives in the way many of us take for
granted,” explains Victoria Skinner,
Motability’s New Business Manager.
The Motability Scheme helps disabled
people to use their government-funded
mobility allowances to obtain a new car,
powered wheelchair or scooter, through
contract hire and hire purchase schemes.
As a charity, Motability aims to transform
lives by helping disabled people to enjoy
personal mobility. Funds raised provide
a range of mobility solutions for those
unable to afford them.
“Just being able to leave their home
independently can mean the world to
many of those we have helped, with the
generous support of companies and
individuals over the last 30 years.”
To fi nd out about Motability
and its fundraising events, visit
www.motability.co.uk
A satisfi ed Motability benefi ciary
SHELL WORLD UK 16

THE ENERGY
CHALLENGE
A GROWING POPULATION AND DEMAND FOR
ENERGY POSE SOME DIFFICULT QUESTIONS ABOUT
AFRICA’S DEVELOPMENT.
Africa’s carbon footprint is
one of the lowest in the world,
but with more than half its
people living in poverty and
the United Nations forecasting
that its population will double
to two billion by 2050,
development is not only
inevitable, but essential.
The Energy Debate, staged by the Shell
African Network (SAN) UK in October
to mark Black History Month, attempted
to answer some pressing questions about
Africa’s energy future.
As Grace Alalade, Chair of SAN said
in her introduction, the evening wasn’t
about “bringing solutions, focusing on
sorrows, throwing stones or trading
allegations”. Instead, it was “an
opportunity to provoke thought”.
The four guest speakers may not have had
any simple solutions, but they did agree on
one thing from the outset: Africa’s carbon
footprint has to grow. However, said
Zahid Torres-Rahman, it didn’t
have to be achieved in an
environmentally
unsound way.
“The science is clear that we can’t have
growth that is as environmentally inefficient
as in the past,” said Zahid. “For me, there is
a huge role for business in terms of
generating growth, but business is
increasingly looking to reduce its carbon
footprint, and it has a huge role in providing
existing technology and innovating further.”
This inevitably led to a discussion about
renewable forms of energy, such as solar,
wind and hydro. “I want to move away
from talking about Africa as a victim,”
Zahid continued.
INNOVATOR
“For me, the idea of Africa as an innovator is
much more exciting. If just one per cent of
the area of the Sahara were devoted to high
concentration solar power, it would address
the energy needs of the whole of Europe.
AFRICA’S
CARBON
FOOTPRINT
Over 80% of the population
in Africa is not connected to
the grid and people need
access to affordable and
reliable energy.
“Africa, as well as meeting its own energy
needs through existing technology, could
help reduce the world’s carbon footprint.”
Kavita Rai, a passionate advocate for
renewable energy, was also adamant that it
could be a solution. “I think renewables
have a huge role to play, and not just solar
and wind. In my sector, we have been very
successful looking at alternative forms of
energy – hydro, for example, and bio-gas
from waste. I’d also like to see more carbon
trading in Africa – at the moment, just 2%
of energy projects are based on it.”
17 SHELL WORLD UK

THE PANELLISTS
James Smith
UK Country Chair
BASIL OMIYI
Country Chair, Shell Nigeria.
The Shell Petroleum Development
Company has been operating in Nigeria for
more than 50 years. It produces oil and gas
from both onshore and offshore reserves.
While endorsing the importance of
renewable energy, Chris West said that
Shell Foundation’s experience in Africa
made him doubt how big a contribution
renewables could make to meeting the
energy challenge.
“Over 80% of the population in Africa
is not connected to the grid and people
need access to affordable and reliable
energy,” said Chris. “Many well
intentioned efforts to promote renewable
energy in Africa have failed to go to scale
because they do not meet these essential
criteria, and associated subsidy schemes
have often been poorly applied. A more
market-based approach, supported by
smart subsidies, is needed.”
REGIONAL
Basil Omiyi rejected a one-size-fits-all
approach and called for a global consensus
on Africa’s development. “The resources
are there for Africa to develop responsibly,
but they are regional in nature. If you are
in South Africa, it could be cleaner coal
technology. In Nigeria, you probably
want to go with gas, while in the middle
of Africa, where the big rivers are, you’d
want to go hydro.
“At Shell, we recognise that carbon capture
and storage is a key part of the solution
because, even with expected growth in
renewable, alternative and cleaner energy
sources, the world will still see a great
demand for fossil fuel. The challenge is to
resolve how the cost of carbon capture and
storage will be shared.”
Chris West looked ahead to the UN
Climate Change conference in
Copenhagen in December, at which a
successor to the 1997 Kyoto Protocol
was to be thrashed out.
The challenge is to
resolve how the cost
of carbon capture and
storage will be shared.
“Africa should increasingly move
to speaking with one voice on
common issues,” said Chris. “Then
it will be in a stronger position to
leverage funds from those that have
caused the majority of climate
change to help it cope and adapt
to the predicted consequences.
“I think there is a need for
awareness-raising among people
in Africa about the effects of
climate change. Uganda, to its
credit, has been the first country
in Africa to win carbon credits
to secure its forests.”
CHALLENGE
James Smith, UK Country Chair
and executive sponsor of SAN,
summed up his feelings in his
closing remarks. “At an event like
this, it’s good to ask yourself if
you feel more comfortable at the
end than at the beginning.
“If you feel uncomfortable at the
end, that’s probably a good thing
because your preconceptions have
been challenged. I’m now feeling
less comfortable, so this was a
good event.”
To see an edited video of the debate,
visit the SAN page on the Shell intranet
(A-Z/African Network).
CHRIS WEST
Director of Shell Foundation,
an independent charity that focuses
on environmental and development
challenges linked to the impact of
energy and globalisation.
ZAHID TORRES-RAHMAN
Director of Business Action
for Africa, an international network
of businesses and organisations working
to develop growth, reduce poverty and
promote a more balanced view of Africa.
KAVITA RAI
Programme Manager of
the Global Village Energy
Partnership, an international
organisation seeking to reduce
poverty through greater access
to modern energy services.
SHELL WORLD UK 18

PEOPLE &
ENVIRONMENT
OVERWEIGHT? UNFIT? SMOKER? YOU COULD BE AT RISK FROM A CHRONIC
DISEASE. FORTUNATELY, A FEW LIFESTYLE CHANGES CAN HELP MOST PEOPLE AVOID
SUCH ILLNESSES. SHELL EXPERTS SHARE THEIR ADVICE ON HOW TO LIVE A HEALTHIER LIFE.
Seven steps to good health
1 MAKE AN APPOINTMENT
WITH YOUR DOCTOR
“If you are overweight, smoke or have a
family history of heart attack or stroke, you
should get your blood pressure and
cholesterol checked,” says Dr Michael
Vaughan, a former cardiac surgeon and
Head of Shell Occupational Health.
“High blood pressure generally displays no
symptoms, but it can lead without warning
to heart attacks and strokes and is bad for
the kidneys.”
2 CONSIDER HAVING A
MEDICAL SCREENING
“There is a lot of debate about screening,
and people must understand what they are
getting,” says Dr Vaughan.
“Shell used to provide voluntary screening
medicals, but stopped them because only
the worried-well came along. I would
recommend a volume-of-oxygen test in a
proper screening centre, where you ride an
exercise bike, get the heart rate up to a plateau
and see how much oxygen the lungs can take
in. It’s a good index of heart and lung fitness.”
Dr Michael Vaughan: words into action
3 GET AT LEAST FIVE FRUIT
AND VEG A DAY
“Try making a morning smoothie,” says
Nikki Daniels, an events organiser for Shell
who is also a qualified nutritional therapist.
“Just whizz up plenty of fruit with some
low-fat yoghurt and apple juice-soaked oats.
“Then have fruit and veg snacks through
the day. Don’t think of five a day as a
maximum target, but as the minimum.”
4 EAT A BALANCED DIET
“A healthy diet is a mixture of fruit,
vegetables, wholegrain, lean protein, oily
fish, low-fat dairy and carbohydrates, like
pasta or potatoes,” says Nikki.
5 WATCH OUT FOR
HIDDEN INGREDIENTS
“Salt is added to ready-meals, bread,
breakfast cereals and even some chocolate
bars,” says Nikki. Check labels – eating
too much salt can lead to high blood
pressure and heart disease. Look out for
trans-fats, also known as hydrogenated
fats, as well, and avoid them.
6 GET ACTIVE
“The gym isn’t the only way to get fit,”
says David Humphreys, manager of the
re:vitalise gym at Shell Centre in London.
“Use a pedometer and try to walk 10,000
steps a day. Get off the bus a stop earlier or
walk up the stairs instead of taking the lift.”
Another option is to get on your bike.
“The Cycle to Work scheme is designed
to encourage employees to take up cycling
and is in line with the Department for
Transport’s own Green Travel Plan,”
explains Shell Employment Policy Advisor
Alison Broomfield.
David Humphreys: keep walking
Nikki Daniels: fi ve a day
“Employees can sign up for it during the
annual launch of Key Benefits in Q1 2010
– we’ll be sending out details at the end of
January. You pay an agreed sum from your
monthly gross salary and sign a hire
agreement with Halfords to get a bicycle
and cycling safety equipment. You save
income tax, National Insurance and VAT.”
19 SHELL WORLD UK

You will feel
more capable
if you exercise
and eat healthily.
7 DON’T GO FROM ZERO TO HERO
“Get some advice before starting a new
exercise regime,” says David Humphreys.
“If you have high cholesterol, it’s no good
going off at a hundred miles an hour and
putting stress on the heart.”
THE BE WELL
PROGRAMME
This year, Shell rolled out a global
health programme called Be Well to raise
awareness among employees of the health
risks of being overweight, smoking, high
blood pressure, high cholesterol and not
eating enough fruit and vegetables.
UK and more are planned. Employees
can input the results to the relevant area
on the Be Well website and receive a
percentage risk assessment of the
likelihood of having a cardio-vascular
event in the next fi ve to 10 years.
Don’t think of five a day
as a maximum target,
but as the minimum.
Discipline, not temporary diets, is the
way to do it, says Dr Vaughan. “Discipline
yourself to eat less during the week, eat
the fruit and vegetables, then if you fancy
steak and chips at the weekend, have it
and don’t feel guilty. It’s all about balance.
Participation is not compulsory, but the
hope is that those who do sign up to the
online facility will be inspired to make
positive changes.
“At Shell Health, we are driven by things
which are evidence-based and risk-based,”
says Dr Vaughan. “The prevalence of
cardio-vascular disease in the population
worried us, as did the number of people
experiencing stress.”
Mini health assessments by Bupa have
been taking place at Shell sites across the
Dr Vaughan hopes that a by-product of
people making lifestyle changes will be a
build-up of physical and mental resilience.
“The more resilient people are, the better
they can deal with challenging times. You
will feel more capable if you exercise and
eat healthily.”
Permanent Shell employees or those on
contracts of more than six months can
participate in the Be Well programme.
www.bewellcheck.com
“Similarly, just taking something out of
your life that has been a crutch, like
smoking, won’t work. You need to replace
it with something, like exercise.
Ditc
t
h
t
th
e
Try to get up from your desk at least every 20 minutes.
“And don’t feel guilty if you fail at the
first attempt. You may be successful on
your third try. In fact, never feel guilty.
It’s bad for your health.”
crisps! Chop
up sticks of
celery,
Swap chocolate for apples. They’re just as sweet and much better for your health.
y cucumber,
Shell employees can fi nd out about the
Cycle to Work scheme by visiting HR
Online, then My Benefits/Health &
Wellness/Cycle2Work Scheme.
The government’s Department for
Transport website has more information.
Visit www.dft.gov.uk and click on
Cycle to Work Scheme on the right
hand side of the home page.
Drink
Go for a brisk walk at lunchtime. A 10 to 30-minute walk after a meal will cut the amount of fat you store by using it to fuel your exercise.
6-8
glasses
w ter a day.
of wa
Y u will definitely notice
y Yo
a difference in
Use a pedometer to measure your daily activity. That way you’ll know how much you can improve with the small changes.
r carrots
your
and
health
sweet pepper
.
p
instead.
SHELL WORLD UK 20

TECHNOLOGY
& INNOVATION
WITH AN INCREASING NUMBER OF CARS ON THE ROADS AND CUSTOMER
ASPIRATIONS RISING, CHIEF EXECUTIVE OFFICER PETER VOSER CONSIDERS THE
OPTIONS FOR FUELLING THE TRANSPORT OF TOMORROW.
While we cannot
predict the future, it is
clear that mobility is a growth
market. Between now and 2050,
a billion new vehicles will come onto
the world’s roads, mostly in Asia,
more than doubling today’s total.
There will be a need for all kinds of vehicles
and the fuels to power them and, with
more competition between different types
of fuel, consumers will have more choice.
Today, if you ask a ten-year old child what
his or her first car will be, the chances are it
will be an electric one. But it doesn’t really
matter whether that first car will actually be
electric: more than one road leads to Rome.
More important is the underlying
aspiration: to own a car that uses less
energy, saves money and is fun to drive.
And since today’s young people are
tomorrow’s customers, manufacturers
need to embrace their aspirations.
Petrol and diesel
will remain popular, thanks to
their convenience and ongoing efforts to
make them cleaner. But there will certainly
be a growing role for alternatives, ranging
from biofuels to hydrogen, electricity and
natural gas. Increasingly, petrol and diesel
will be blended with biofuels.
Electric mobility is currently the talk of the
global village. At Shell, we believe that the
number of battery-driven cars is set to grow.
Most consumers will continue to make
pragmatic choices about which car to buy
based on cost and convenience, which is
why hybrids are likely to out-compete fully
electric cars for some time to come. Hybrid
vehicles combine electric mobility’s
low-emission driving for shorter distances
with liquid fuels’ long range and swift refills.
Pure electric cars have to overcome several
hurdles before they can compete with
While natural gas is not a
silver bullet, it is difficult
to see a plausible mobility
future without it.
hybrids. The highest hurdle is the journey
range of batteries, which must increase.
Quick, convenient recharging or replacing
of batteries must be made possible and
electricity grids must be modernised and
expanded to handle more power.
Scarcity of resources may also pose a
challenge. Take lithium, a crucial component
of the lithium-ion batteries that will power
tomorrow’s electric cars. It is found in viable
quantities in only a few places on earth, and
21 SHELL WORLD UK

Today, if you ask a
ten-year old child
what his or her first
car will be, the
chances are it will
be an electric one.
Peter Voser
EMISSIONS COMPARED
Natural gas is the cleanest of all the fossil fuels.
Composed primarily of methane, the main products
of burning natural gas are carbon dioxide and
water vapour. Coal and oil release higher levels of
harmful emissions, including a higher ratio of carbon
oxides, nitrogen oxides and sulphur dioxide. They
also release ash particles, which are carried into the
atmosphere and contribute to pollution.
Fossil fuel emission levels
Grams per gigajoule of energy input
Pollutant Natural Oil Coal
Gas
Carbon dioxide 50,349 70,574 89,509
Carbon monoxide 17 14 90
Nitrogen oxides 40 193 197
Sulphur dioxide 0 483 1,115
Particulates 3 36 1,181
Source: Energy Information Administration (US government)
Natural Gas Issues and Trends 1998
current production methods put pressure
on the environment. A shift to electric
vehicles will only intensify those pressures.
Perhaps the most important issue is how
we will generate the electricity. Wind and
solar power will not on their own be
sufficient to power large-scale electric
mobility, at least for the foreseeable future.
In coming years, electric vehicles will rely
to a large extent on conventional coal-fired
power, which is responsible for the fastest
growth in greenhouse gas emissions.
That may not be what future customers
have in mind when they think about their
electric cars, but it is unavoidable, and so
we will have to find ways to reduce
emissions from coal. One way is to capture
the carbon dioxide emitted by power
stations and store it underground using
carbon capture and storage (CCS).
This promising but expensive technology will
get a tremendous boost if the United Nations
Climate Change Conference in Copenhagen
in December gives it concrete support.
Another way to reduce emissions quickly
and cheaply is to burn natural gas instead
of coal. On average, a natural gas-fired
power plant emits half the carbon dioxide
of a coal-burning plant producing the
same amount of electricity. It also
generates significantly less local pollution.
Natural gas-fired power stations can also
be switched on and off with relative ease,
making them ideal allies of the
intermittent power generated by wind
turbines and solar panels. While natural
gas is not a silver bullet, it is difficult to see
a plausible mobility future without it.
All this helps to explain why natural gas
is an increasingly important part of Shell’s
portfolio. Last year, we produced enough
natural gas to supply more than 190
million homes with electricity. By 2012,
natural gas will likely make up about half
of our production. We may not be in the
business of building cars or developing
batteries, but we will continue to be at the
heart of global mobility.
A decade hence, when the 10-year-old
has grown into a young adult, he or she may
indeed drive a hybrid car that runs on a
combination of liquid fuels and electrons. If
we make the right choices today, the
electricity powering the car will come from
cleaner sources, including power stations that
use more natural gas and less coal, while
capturing their carbon dioxide emissions.
And that will go much of the way towards
meeting our future customers’ aspirations.
A version of this article appeared in the
Financial Times in October.
SHELL WORLD UK 22

SHELL IN THE
COMMUNITY
DR DAMIR BLAZINA BRAVED BITING WINDS ONE DAY AND BITING INSECTS THE
NEXT TO LEARN MORE ABOUT CLIMATE CHANGE, THANKS TO INTERNATIONAL
ENVIRONMENTAL CHARITY EARTHWATCH AND ITS PARTNERSHIP WITH SHELL.
Photo credit: Earthwatch Churchill team 4-2009
NORTHERN
EXPOSURE
Outside the remote Canadian town of
Churchill, Manitoba, lies the Churchill
Northern Studies Centre, which for
decades has hosted global change research.
Field scientists are aided by a regular influx
of volunteers picked by the international
environmental charity Earthwatch. In
September, Damir Blazina was one of four
Shell employees to take part.
Shell has been a corporate partner of
Earthwatch since 1999 and sends 50 or 60
employees a year on its expeditions. Damir
spent 10 days on the bleak tundra at the
edge of the Arctic Circle, where the
principal investigator, Dr Peter Kershaw of
the University of Alberta, schools his
volunteers in measuring climate change.
Over 30 years, he has observed
environmental changes and disagrees with
sceptics who believe global warming could
be due to changes in output from the sun
rather than man’s activities on earth.
SAMPLES
“If you look at documents from the United
Nations Intergovernmental Panel on Climate
Change, they say that over the last century
and a half, we’ve had about 0.8 degrees Celsius
of warming globally,” says Dr Kershaw.
“But 0.6 degrees has occurred over the
last three decades, and we have good data
from the same period on the radiation
input from the sun, and it’s declining.”
Damir and the volunteers were tasked with
taking samples of soil and of the
permanently frozen sub-soil – the permafrost
– and counting and measuring seedling trees.
“Keeping data about the permafrost is
important as in general it holds two to
three times the carbon that humanity has
so far pumped into the atmosphere,”
explains Damir.
“That huge amount is locked in the
permafrost, it’s frozen and there are few
bacteria to decompose it. The danger is
that, as global warming starts to melt the
permafrost, the carbon will be released
into the atmosphere.”
The team’s work involved taking samples
by drilling into the earth every 10cm
until they hit rock. “On two occasions we
23 SHELL WORLD UK

Photo credit: Earthwatch Churchill team 4-2009
Dr. Peter Kershaw
cored down into the permafrost using an
extendable instrument that looks like a
corkscrew,” says Damir. “It was very
labour-intensive. The lower you go, the
harder it gets as extensions are added.”
RESOLVE
As well as being physically demanding, the
changeable September weather tested the
resolve of the volunteers, with temperatures
of 5 º C and biting northerly winds one day
and 22 º C and bright sunshine the next.
“The sunshine brought the insects out
and we had to be completely wrapped up
– two layers of clothes with gloves and
bug nets – so that they couldn’t bite
through,” says Damir.
“I’ve never appreciated the cold and the
rain so much.”
Damir works as a microscopist at the
Shell Technology Centre at Thornton
near Chester. His scientific background
was invaluable when it came to testing the
soil and permafrost samples back at the
lab for moisture content, organic material
present, acidity (the pH level) and
electrical conductivity.
“When we take a permafrost core, we
look at the physical and chemical
Climate change is
something we must
tackle. We can do
something about it,
it’s not too late.
properties and the density of the peat,
which varies with the kinds of plant that
formed it,” says Dr Kershaw.
“The pH is related to the kind of plant
cover at the time the peat formed and the
conductivity is a measure of the local
environment; if it was close to the ocean,
for example, conductivity would be high
because it rises with salinity.
“If we can understand the process of
formation of that material, then maybe we
can make inferences about the current
landscape. We also want to know its carbon
content because if the permafrost melts in
the future, then potentially that carbon will
go into the atmosphere.”
TREES
The group also measured trees Dr
Kershaw had planted seven years ago.
If trees can survive on the hostile tundra
there could be problems because, while
at least 80% of the sun’s radiation
bounces back off the tundra, forests
absorb more of it, turning it into heat
that could thaw the permafrost.
“There’s a lot of talk about planting forests
to offset the effects of global warming, and
in more temperate latitudes, that is a good
thing to do, but in the far north it isn’t,”
says Damir. “One of the things I learned is
that there isn’t a one-size-fits-all solution to
global warming.”
The entire experience was a positive one
for Damir. “I couldn’t wait to get up each
morning and get started. Climate change
is something we must tackle. We can do
something about it, it’s not too late. If you
drive one kilometre less a day, it helps a
little bit and if everyone does the same, it
will add up to a significant contribution.
We all have to do this, as individuals, as
companies and as countries.”
EARTHWATCH
The Earthwatch Institute works with a
range of partners, including Shell, towards
achieving a sustainable environment.
Set up in Boston, USA, in 1971 in response
to dwindling government funding for
scientific research, it now places around 3,500
volunteers a year in more than 50 countries.
Any Shell employee who has worked for
the company for at least two years can
apply to become an Earthwatch volunteer.
You will be able to apply for next year’s
projects from spring.
To fi nd out more, go to Shell Online, then
Project Better World/Earthwatch.
Earthwatch’s website address is
www.earthwatch.org
Damir Blazina back at his lab in Thornton
SHELL WORLD UK 24

OUT OF
HOURS
BY DAY, A BUSINESS ANALYST UPGRADING SHELL’S
RETAIL IT SYSTEMS. BY NIGHT, A SINGER OF HER
OWN SULTRY SONGS. MEET NICOLA FELGENTREU.
Nicola Felgentreu
Not like Britney
By the time you read this, Nicola’s first album,
Bright Outlook, should have been released
and her fame may be far greater than can be
contained in a single page of Shell World.
Or maybe not, because Nicola is clear
that she writes and performs her songs for
pleasure rather than the fickle rewards of
celebrity. The album is self-financed and
not really intended for the charts.
Now 26 and from Hamburg in Germany,
Nicola started singing in her school choir.
“I’ve been writing songs since my early teens
and I have learned and improved a lot over
recent years,” says Nicola, whose stage name
is Nikki Felle (“because people who don’t
speak German find my surname difficult
to pronounce”).
“As well as the school choir, I joined a
youth choir that sang chart songs and
we toured Poland, Latvia and Lithuania.
Nowadays, you’ll find me playing regular
gigs at pubs in and around London,
performing my own set.”
A few months ago, Nicola was a finalist in the
UK Songwriting Contest, and as Shell World
went to press, she was due to sing in the
semi-final of the Open Mic UK competition.
Now working at Shell Centre in London,
Nicola joined the company straight from
school at 19. Shell sponsored her on a
business and marketing degree at the
Wirtschaftsakademie Hamburg, a
business school.
“I am a perfectionist, which I hope comes
out in my work as much as it does in my
music,” says Nicola. “I want every song I
write to be the best I can possibly achieve,
even if it takes a little longer, so it’s a slow
process, especially with having to work
full-time during the day.
“Finding all the energy in the evenings
and at the weekends can be challenging.”
Nicola describes her musical style as “pop
music, but not like Britney Spears”. It’s
mellow and melodic, somewhere between
Duffy and Norah Jones, with lots
of piano and a touch of jazz.
Despite the adrenaline rush she
gets from performing, Nicola
seems to keep her feet firmly on
the ground. “I don’t dress up in
any crazy way, I just put on a
nice dress. I want the music to
be the star, not me.”
I don’t dress up in
any crazy way, I just
put on a nice dress.
I want the music to
be the star, not me.
And if the album takes off? “I’ll just
get a few more CDs made to meet
demand. I might try bigger venues,
but I like the intimacy of the pubs
where I usually perform.”
To listen to Nicola’s music, to fi nd out
how she got on in the Open Mic UK
competition and to buy her album
Bright Outlook, visit her website:
www.nikkifelle.com

Ferry van Dijk and
Hayley White (centre)
with the kids from
Fame (if only).
HOW THE MAN FROM SHELL
REJUVENATED A YOUTH ARTS CENTRE.
Rags to riches
Ferry van Dijk
When Ferry van Dijk first walked into
Hoxton Hall youth arts centre in Hackney,
east London, back in 2005, expectations
were high. It was like those old TV ads
where everyone was waiting for the man
from Del Monte to say yes.
But just because he was the man from
Shell, he wasn’t about to say yes to a big
injection of cash. It wasn’t about money,
but about rebuilding the organisation and
planning its strategy.
All of which is rather ironic, because
four years later, the arts centre has been
awarded £1 million as a result of Ferry’s
support and leadership.
Ferry, a capital projects manager with Shell
Chemicals, heard about Hoxton Hall
through Arts & Business, which brings
businesses – including Shell – together with
arts organisations to their mutual benefit.
“Hoxton Hall was going through an
existential crisis,” says Ferry. “It had lost
80% of its funding and all the 12 full-time
staff had been made redundant bar one.
“As a result, the management board wasn’t
focusing on strategy and planning any
more and the building, a Victorian music
hall, was in a poor state of repair.”
Between them Ferry, a reinvigorated board
and a new director turned the organisation
round, bringing a new stability that helped
convince grant-giving bodies that their
money would be wisely invested.
“Hoxton Hall has grown in confidence,
developing a new vision and robust
business plans,” says Hayley White,
the director, who leads a new team of ten
full-timers and part-timers.
“The voluntary sector can learn a lot from
business, and Ferry brings vital strategic skills,
as well as an unwavering commitment.”
Ferry – winner of Arts & Business’s board
member of the year award – agrees. But
while it’s been immensely rewarding seeing
the changes at Hoxton Hall, he warns that
the transfer of tools and processes from big
business to small voluntary groups is not
straightforward.
“You’re dealing with different people here,
people with very different motivations and
speaking a different language,” he says.
The £1 million comes from the government’s
myplace programme to improve facilities for
young people in disadvantaged areas.
Hoxton Hall teamed up with the London
Borough of Hackney to apply for the cash,
supported by the London Quaker Service
Trust, which owns the hall.
“We’re not splashing out on anything
special,” says Ferry. “Most of the money
is going on work we have to do to bring
the building up to modern standards, to
make it more useable, more pleasant and
more accessible.”
Shell employees can fi nd out more about
this type of volunteering by going to the Shell
Centre London intranet site, then clicking on
social investment/skills engagement.
Arts & Business is at
www.artsandbusiness.org.uk
Hoxton Hall is at
www.hoxtonhall.co.uk
The voluntary sector
can learn a lot from the
business world, and
Ferry brings vital strategic
skills, as well as an
unwavering commitment.
SHELL WORLD UK 26

FOR THE NEW
ENERGY FUTURE
WE NEED TO TURN
MORE IDEAS
INTO ACTION.
Visit www.shell.com/newenergyfuture