You also want an ePaper? Increase the reach of your titles
YUMPU automatically turns print PDFs into web optimized ePapers that Google loves.
McDONALD’S ®<br />
EXCLUSIVE CATEGORY: RETAIL FOOD SERVICES<br />
McDonald’s has been a proud supporter of the Olympic Movement for 40 years. At the 1968 Olympic Winter Games, McDonald’s airlifted<br />
hamburgers to U.S. athletes competing in Grenoble, France, after they reported being homesick for McDonald’s food. Since then, the<br />
company has served its menu of choice and variety to millions of athletes, coaches, their families and fans.<br />
Beijing 2008 marks McDonald’s sixth Olympic Games as a Worldwide Partner and seventh as the Official Restaurant of the Olympic<br />
Games. McDonald’s current sponsorship continues through the 2012 Games in London.<br />
FEEDING THE WORLD’S BEST ATHLETES<br />
Four official McDonald’s Olympic venue restaurants have been constructed in Beijing: one in the Olympic Village to serve the athletes,<br />
one at the Main Press Centre for the media and two for spectators on the Olympic Green. Customers will enjoy long-time<br />
favourites such as the Big Mac sandwich, as well as Corn Cups, a local Chinese favourite.<br />
McDONALD’S CHAMPION KIDS<br />
IOC MARKETING MEDIA GUIDE / 24<br />
Six-time U.S. Olympic gold medallist in swimming, Michael Phelps, greets Beijing school children at the launch of the McDonald’s Champion Kids programme<br />
Through McDonald’s newest Olympic programme, more than 200 children from around the world will experience the Beijing Games<br />
first-hand. This once-in-a-lifetime journey gives them a chance to see the Games, meet athletes, visit the Olympic Village, experience the<br />
wonders of China and interact with other children from across the globe. They also will share their stories with their communities<br />
through hometown news outlets.
Change language