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OMEGA<br />
EXCLUSIVE CATEGORY: TIMING, SCORING AND VENUE RESULTS SERVICES<br />
Omega first served as the Official Olympic Timekeeper at the Summer Olympic Games in Los Angeles in 1932 – the first time a single<br />
company had ever been chosen to provide all of the timing devices and technology for the Olympic Games.<br />
At those Games in 1932, Omega delivered 30 handheld stopwatches, which were used to time every event. In Beijing in 2008, 450<br />
professional timekeepers and data handlers, along with 1,000 local volunteers, will be using more than 420 tonnes of equipment and 175<br />
metres of cabling to ensure that the timing, scoring, display and distribution of the results are flawlessly executed.<br />
Omega’s solid reputation as an innovator in the field of sports timing and measurement technologies – and as a provider of reliable and<br />
precise equipment for use in timing international sports competitions – has led to a long, rewarding relationship with the IOC, which will<br />
see Omega assuming its role of official timekeeper for the 23rd time in Beijing.<br />
Omega has also incorporated its relationship with the Olympic Games into a number of its products.<br />
THE COUNTDOWN CONCEPT<br />
IOC MARKETING MEDIA GUIDE / 26<br />
Omega introduced special watch models to celebrate milestones during the countdown to the Games, including Minus one year, Minus<br />
288 days, Minus 188 days, and Minus 88 days. Countdown Zero is represented by the release of the Seamaster XXIX Limited Edition –<br />
88 of these extraordinary watches will be released on each of the 17 days of the Olympic Games.
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