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6. TICKETING<br />
The primary goal of the ticketing programme is to enable as many people as possible to experience the Olympic Games ceremonies and<br />
competitions.<br />
The second goal is to generate the financial revenue necessary to support the staging of the Games.<br />
BEIJING 2008<br />
The ticketing programme for Beijing 2008 is managed and delivered by BOCOG, with the approval of the IOC.<br />
Tickets for the Beijing Games went on sale as of April 2007.<br />
Internationally, the NOCs are responsible for the sale of tickets to the clients and public within their respective territories.<br />
Due to the overwhelming success of the programme and the high demand of ticket requests, a lottery process was installed, attributing<br />
tickets based on the number of tickets available in four phases, from April 2007 to July 2008.<br />
The first sales phase attracted a phenomenal 5.18 million applications for 2.2 million tickets, while the second phase had 4.5 million<br />
requests for 1.8 million tickets..<br />
KEY FACTS OF THE BEIJING 2008 TICKETING PROGRAMME<br />
IOC MARKETING MEDIA GUIDE / 37<br />
● Approximately 6.7 million tickets were available for the Games – 700,000 more than Athens and 1.1m more than Sydney<br />
● Average ticket price for sports events is just US$11 (75 RMB)<br />
● The Opening and Closing Ceremonies, athletics and swimming have proved to be amongst the most popular events
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