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<strong>CEMS</strong> – NUS <strong>Singapore</strong> <strong>Report</strong><br />

One semester at the National University of <strong>Singapore</strong><br />

July 2010 – December 2010<br />

Contact:<br />

Moritz Heininger (m-­‐heininger@gmx.de)


Table of Contents<br />

Why NUS and <strong>Singapore</strong>?..................................................................................................................... 2<br />

First-­‐class education ............................................................................................................................ 2<br />

A safe, exciting and multicultural city.................................................................................................. 2<br />

<strong>Singapore</strong> is your Gateway to Southeast Asia ..................................................................................... 2<br />

Administrative issues........................................................................................................................... 3<br />

Registration.......................................................................................................................................... 3<br />

Student visa ......................................................................................................................................... 3<br />

Accommodation................................................................................................................................... 4<br />

Bank account ....................................................................................................................................... 5<br />

Expenses .............................................................................................................................................. 5<br />

Insurance ............................................................................................................................................. 5<br />

Academic issues................................................................................................................................... 7<br />

Academic calendar............................................................................................................................... 7<br />

Welcome session ................................................................................................................................. 7<br />

Block seminar....................................................................................................................................... 7<br />

Skill seminars ....................................................................................................................................... 8<br />

Courses at NUS .................................................................................................................................... 9<br />

Career events..................................................................................................................................... 13<br />

Internship/jobs .................................................................................................................................. 13<br />

Life in <strong>Singapore</strong> ................................................................................................................................ 15<br />

Transport ........................................................................................................................................... 15<br />

Eat and drink...................................................................................................................................... 15<br />

Travel around..................................................................................................................................... 16<br />

Clubbing and pubbing........................................................................................................................ 16<br />

Shopping ............................................................................................................................................ 17<br />

Cultural activities ............................................................................................................................... 17<br />

Conclusion ......................................................................................................................................... 18<br />

1


Why NUS and <strong>Singapore</strong>?<br />

First-class education<br />

<strong>Singapore</strong> is at the forefront of economic and social development, not only in Asia but globally. NUS, the<br />

national university, offers unmatched exposure and learning through a completely new business faculty<br />

(1 year old building and facilities) and via extremely qualified staff (for example the macroeconomics<br />

professor is <strong>Singapore</strong>’s Chief Economist).<br />

NUS Business School places a high emphasis on entrepreneurship with some very interesting and<br />

practical classes being taught at the MBA level. I have had the chance to experience a class called<br />

Technopreneurship that was very interesting because of both the guest speakers (entrepreneurs,<br />

visiting professors from Silicon Valley, VCs and angel investors…) but also because of the final project<br />

which was a business plan that was presented to a board of potential investors. This class is a must if<br />

you are visiting NUS since the quality of the students there is also very impressive (double degree<br />

engineers from MIT, for example, were part of this class).<br />

English is widely spoken on campus, but you will also have a chance to learn Chinese, Malay, Tamil, and<br />

countless other languages spoken by the diverse student population. Unfortunately I did not have<br />

enough time to pick up a new language.<br />

Wireless Internet service is available everywhere on campus.<br />

A safe, exciting and multicultural city<br />

Watching people from all over the world, exploring <strong>Singapore</strong>'s bustling nightlife (rooftop bars,<br />

nightclubs, live music…), catching a 3 a.m. meal at one of the legendary food centers, those are some of<br />

the interesting aspects of living in <strong>Singapore</strong>.<br />

<strong>Singapore</strong> is an easy city to live in, bureaucracy is kept to a minimum and the size of the country makes<br />

it easy to move around to meet up friends for activities. Some of the biggest attractions are cultural<br />

ones and food has a special place in <strong>Singapore</strong>an culture because of the mix of ethnicities and as such is<br />

one of the most exciting aspects of the local experience.<br />

<strong>Singapore</strong> is your Gateway to Southeast Asia<br />

From <strong>Singapore</strong>, most regional destinations are only a couple hours’ flight away. In fact, traveling to<br />

many of the beautiful islands of Malaysia or Indonesia makes the perfect weekend trip.<br />

Many adventurous students travel to the ruins of Angkor Wat, explore the beauty of Ha Long Bay and go<br />

party under the full moon at Koh Phangan in Thailand. From <strong>Singapore</strong>, Asia is yours to discover.<br />

2


Administrative issues<br />

Registration<br />

As soon as you receive your acceptance at NUS, the <strong>CEMS</strong> coordinator will send you some emails with<br />

different information, which you need to read carefully. There will be a welcome package, and a set of<br />

usernames and passwords to use for your NUS student system – both IVLE and mySiS (the emails are<br />

very detailed and the process is quite easy to follow).<br />

My main contact for anything related to <strong>CEMS</strong> or NUS was Justin Eng (mscmgt@nus.edu.sg) who was<br />

very helpful and readily available for any help or suggestions.<br />

Student visa<br />

Some nationalities do need to obtain an Entry Visa before coming to <strong>Singapore</strong>, you can check that with<br />

your embassy. German students nevertheless can enter the country for one months without a visa. All<br />

students must get a Student Pass after entering <strong>Singapore</strong>.<br />

The student pass procedure is greatly facilitated by NUS. Below is the exact procedure as cited by the<br />

NUS website:<br />

“For incoming international students, the University will apply for a Student’s Pass Application Number<br />

on your behalf once you are offered admission to NUS. You will then be given this Application Number<br />

via email (as provided in your online application) to access the <strong>Singapore</strong>’s Immigration and Checkpoints<br />

Authority [ICA] web-­‐based Student’s Pass Online Application and Registration [SOLAR] system to verify<br />

the accuracy of your information and submit eForm 16 online as part of your Student's Pass application<br />

procedure. Please ensure that you read and follow the instructions carefully in the SOLAR system before<br />

you proceed to verify your details in eForm 16. ICA will review and process your student pass application<br />

once you have submitted the eForm 16. More information on student pass application can be viewed<br />

here.<br />

Once the Student's Pass application has been approved, you will receive an In-­‐Principle Approval [IPA]<br />

letter, which will be given to you during the registration exercise at NUS. If you are from a visa-­‐required<br />

country, your IPA letter will be mailed to your address (as provided in your online application) as it will<br />

serve as a single-­‐trip entry visa when you arrive in <strong>Singapore</strong>.<br />

Please note that candidates without the IPA will not be granted the Student’s Pass later. After your<br />

registration, your IPA letter will be stamped with the required period before you proceed to convert<br />

your social visit pass into a Student’s Pass.<br />

All incoming international students who are applying for Student’s Pass for 6 months and above are<br />

required to do a medical examination (details will be provided in your offer package). Please also note<br />

that Non-­‐Exchange students are required to read at least 12 MCs worth of modules per semester or<br />

pursuing full-­‐time research in order to qualify as a full-­‐time student and be issued with a Student’s Pass.<br />

3


Please note that your offer of admission is conditional upon your successful application of your<br />

Student's Pass. “<br />

Accommodation<br />

This is for most students usually the by far the most time consuming task. As <strong>CEMS</strong>/Master’s/Diploma<br />

student NUS does not offer you on campus accommodation. They did offer a hostel type of dorm but I<br />

would not recommend you to take it because it is very far from the center (at least one hour) and about<br />

30 minutes from NUS. Also there is no air condition in the rooms , which I would definitely not<br />

recommend in <strong>Singapore</strong>.<br />

It helps to get in touch with an agent, say how many you are and your total budget and that you are<br />

short-­‐term exchange at NUS (an agent that some friends have used was Grace Lee<br />

gracelee388@yahoo.com.sg).<br />

Facebook is always a great way to get in contact with your future fellow students and this way you can<br />

go on the apartment hunt together.<br />

I got lucky and found an apartment over Facebook. One of the Full Time MBA student’s was looking for<br />

two people to sleep in the master bedroom. Yes, you read correctly. Two people in one with a separate<br />

bathroom. The apartment was in a great condition, only 10 minutes walking or two bus stops from NUS<br />

and it had a swimming pool. Even though I shared a room, I still paid around 400 Euros a months. I<br />

ended up sharing a room with a Finnish guy who was also part of the <strong>CEMS</strong> program and we got along<br />

really well. Additionally four Indian guys lived with us who were all full time MBA students at NUS and<br />

we had a great time together.<br />

The rent in <strong>Singapore</strong> is very high so expect to be paying between 400-­‐700EUR/months depending on<br />

your standards<br />

NUS is not in the center of <strong>Singapore</strong>, but rather on the western end of <strong>Singapore</strong>. You don't need to live<br />

on campus. Depending on your class schedule you can choose to live in the center (Lavender, Bugis...) or<br />

near NUS (Pasir Panjang, Commonwealth, Clementi, Normanton Park…). There is always a tradeoff. You<br />

have to decide for yourself whether you want to commute to school and live right in the party center or<br />

whether you prefer it the other way around.<br />

After you choose your accommodation along with your flat mates you will need the following:<br />

• First month rent<br />

• One month deposit<br />

• Copy of your student pass<br />

• Sign two copies of the contract (make sure to read the contract very carefully and point out any<br />

unclear clause, some landlords are very strict and picky and it pays to be completely sure of what<br />

you are renting and under which conditions)<br />

4


Bank account<br />

Again, here you will have two options depending on your home bank account. Some <strong>CEMS</strong> students had<br />

already agreed with their home banks to waive the ATM withdrawal fees (Citi, HSBC) and hence did not<br />

need to open a new account in <strong>Singapore</strong>. Be sure to check with your local bank prior to leaving, it also<br />

pays to tell them that you want these fees waived internationally not only in <strong>Singapore</strong> (as you might be<br />

traveling quite often around Southeast Asia).<br />

Finally, if you don’t benefit from any withdrawal fee waiver, you can easily open an account at a local<br />

bank. The preferred choices are DBS and POSB or CITI where it literally takes you 5 to 10 minutes, your<br />

passport and a minimum of 500SGD (c.290EUR) to open a short term student account, you can later<br />

close the account for a 20SGD (c.12EUR) closing fee (for an account lasting less than 6 months). CITI has<br />

some advantages in restaurants and bars because you get discounts quite often.<br />

Expenses<br />

Compared to your rent and partying, the other expenses in <strong>Singapore</strong> are not too high. Transportation is<br />

a bit cheaper than in German: about 1SGD (c.0.6EUR) per journey with the MRT and the Bus, and 10SGD<br />

(c.6EUR) for a taxi ride. Sharing a cab might actually be cheaper than taking the MRT!<br />

Food is really cheap in the food courts, especially on the campus, and you can have a good meal for<br />

4SGD (c.2.3EUR). Nevertheless some restaurants are really expensive! I actually did not cook one single<br />

time because you can get your food cheaper at food courts than buying ingredients and cooking for<br />

yourself.<br />

Travelling is quite cheap too, thanks to the numerous low cost companies operating from Changi<br />

Airport. You can have tickets for as cheap as 50SGD if you book them in advance.<br />

Only partying can be costly, since taxes on alcohol are very high. A drink in nightclub can easily cost<br />

20SGD (c.12EUR) and a concert ticket cost around 80SGD (c.46EUR). Cinemas and museums are a bit<br />

cheaper than in Europe.<br />

My monthly expenses:<br />

Accommodation = 750SGD<br />

Food = 300SGD<br />

Transportation (incl Taxis with night surcharge of 50%) = 150SGD<br />

Concert / Museum / Cinema / Parties = 300SGD<br />

Travel: depends on your travel standard and frequency<br />

TOTAL = around 2000SGD pet month (c.1200EUR)<br />

Insurance<br />

Every international student must take up the compulsory NUS Group Medical Insurance Scheme. The<br />

fee is 58.85SGD (c.35EUR) for each semester. It will be included in the mandatory Miscellaneous Fees of<br />

the student bill on a semester basis. Details of the scheme can be found here:<br />

http://www.nus.edu.sg/uhc/clinic/insurance/local&international.html<br />

5


Please note that not all health services are covered by the scheme so you may wish to enroll with a<br />

private health insurance organization that offers services not covered by the scheme (none of us has<br />

done this).<br />

It is advisable to take up travel insurance to cover things such as lost luggage or trip cancellation. The<br />

NUS Group Medical Insurance Scheme does not cover travel to and from <strong>Singapore</strong>.<br />

6


Academic issues<br />

Academic calendar<br />

Be very careful! The first semester starts very early in the year! Don’t plan long holidays during your<br />

summer. The <strong>CEMS</strong> Block Seminar started on the 2 nd of August, and the normal classes started a week<br />

after that!<br />

You will enjoy 1-­‐week vacation, called the “recess week” or mid-­‐term holidays. It took place at the end<br />

of September. A revision week is also planned at the end of the semester, before the final exams. The<br />

official end of the semester was the 5 th of December, but depending on the classes you took, it could<br />

actually end a lot sooner, I finished on the 18 th of November.<br />

Welcome session<br />

The school has arranged a welcome session for the <strong>CEMS</strong> students.<br />

Attendance for the session is compulsory for students doing their term in NUS as NUS will be sharing<br />

important information on academic and administrative matters etc. the confirmed business modules<br />

you will be taking in NUS (those indicated in your offer letter are only tentative); procedure for add/drop<br />

of modules, etc.<br />

It is an excellent opportunity to meet the incoming <strong>CEMS</strong> students and students from the NUS MSc<br />

(Mgt) & <strong>CEMS</strong> MIM Club and <strong>CEMS</strong> buddies (see below).<br />

The Master’s Club (<strong>Singapore</strong>’s version of the PIM&<strong>CEMS</strong> club) also organizes a social gathering for all<br />

<strong>CEMS</strong> students after the welcome session.<br />

The role of a <strong>CEMS</strong> Buddy will be to help you adjust to NUS life, whether it be showing you around<br />

campus, showing you to classes, or showing you where to hang out after-­‐school hours. Conversely, the<br />

Masters Club will hold events for you and your buddies during the term to get you more immersed in<br />

the NUS and <strong>Singapore</strong> way of life. Some of these events will include attending the local festivals and<br />

trying out some local delicacies.<br />

Block seminar<br />

General information<br />

The Block Seminar at NUS was held from 2 -­‐ 6 Aug (Fall term 2010) in NUS Business School itself.<br />

The daily schedule for the seminar was sent to you via email. There were also be some readings for the<br />

seminar. As part of the block seminar, NUS will be conducting an online self-­‐profiling exercise using the<br />

Herrmann Brain Dominance Instrument® (HBDI), a well-­‐established thinking styles assessment tool. You<br />

will receive the instructions to participate in this online exercise via email.<br />

7


The participation fee is 350SGD (c.200EUR) per student. Payment is by cash and in <strong>Singapore</strong> dollars<br />

only.<br />

For students attending the <strong>CEMS</strong> Block Seminar only, you have to make your own arrangement for<br />

accommodation.<br />

Important: Attendance for the Block Seminar is mandatory and you must complete the seminar before<br />

the start of your <strong>CEMS</strong> term in NUS or your individual host/home university.<br />

Seminar content<br />

The seminar offered was called “Managing Plurality: Self-­‐Leadership In The Global Organization”<br />

This seminar is built around the perspective that management and organization in the 21st century is<br />

more than ever characterized by multiple rationalities rather than a singular rationality, and such<br />

rationalities are always context dependent. The ‘reality’ of organizational life is never simply ‘out there’<br />

presenting itself in a clear, self-­‐explanatory manner, and thus, management is much more than<br />

acquiring linear prescriptions and systematic solutions.<br />

What better time to introduce this perspective of knowledge and learning than when students are<br />

thrown into a new environment, where, as cultural strangers, they will be forced to question the taken-­‐<br />

for-­‐granted?<br />

Skill seminars<br />

You will have the choice among many skill seminars. You need to validate at least 2 full days (1 ECTS<br />

credit) during your semester at NUS (you can however validate part of them in NUS and the outstanding<br />

credits later in Cologne).<br />

Here are a few examples of skill seminars offered during the fall term 2010:<br />

• Case Interview<br />

• Presenting with Confidence and Charisma<br />

• Ace your Finance Interview<br />

• Workshop on Fund Management (4-­‐Part Series)<br />

• Nail the Interview (3 Part Series)<br />

• Brand Marketing Workshop<br />

• Workshop on Practical Investing (2-­‐Part Series)<br />

• Doing Business in China<br />

8


Courses at NUS<br />

Obligations<br />

You will need to take 5 courses during your semester at NUS. You will be able to choose among a<br />

selection of around 15-­‐20 courses, most of which are MBA classes. You will be able to audit many<br />

courses freely.<br />

Workload and assessment type<br />

The workload is very different to the workload at University of Cologne. In Cologne, you have a totally<br />

stressful exam period while the beginning can be quite quiet. At NUS, you have group works every week,<br />

exams every week, presentations every week and several case studies on top. Therefore there is work<br />

constantly and you never really have the feeling to be done with all of your work. Nevertheless the exam<br />

period is quite relaxing. In many classes you do not even have final exams. I took five classes and I only<br />

had one final exam for which I did not have to study for more than a day. It also highly depends on your<br />

choice of classes and the amount of effort you are willing to contribute in team tasks.<br />

Since most of the classes offered are MBA classes, the typical week will be divided into five 3-­‐hour<br />

classes, and the rest of the time will be divided between teamwork and individual work. With that said,<br />

it is very easy to optimize your schedule to have long weekends and time for extracurricular activities.<br />

All class material is available online, be it slides, assignments, readings and videos. The class structure is<br />

also very different from Cologne, as the professor gives a lecture to a class of approx 40 students in a<br />

seminar type room, participation is encouraged and some classes are filmed and can be downloaded<br />

from IVLE.<br />

In terms of assessment, this very much depends on your classes, but there are broadly three types of<br />

assessments:<br />

1. Midterm/Final: For the more classical courses (Economics, Options and Futures, Finance…). These<br />

classes typically have some homework assignments, a midterm exam and a final exam<br />

2. Participation/Final paper: Some classes such as Negotiations are based on class participation and<br />

submitting a weekly journal and the final assessment in the shape of a final paper<br />

3. Participation/Final presentation: Other practical classes (Marketing, Technopreneurship…) take the<br />

form of a midterm and final presentation on PowerPoint (Business plan presentation)<br />

Course examples<br />

The following list of classes are the courses that I took at NUS. Very few specialized classes were offered<br />

to us as opposed to the ones offered at home. However most of the technology-­‐oriented classes are a<br />

must since they capture the whole spirit of Asian entrepreneurship.<br />

You will have the opportunity to attend a lot of the offered classes during your first week at NUS and<br />

you will only need to make your final course choices by the end of the first week. I recommend you to<br />

attend as many classes as possible since it will give you a better snapshot of the course content and<br />

quality.<br />

9


Concerning language courses, I have not taken any in NUS. But some other students took Chinese<br />

(beginner level). NUS Business School currently offers the <strong>CEMS</strong> Test for Business Communication in<br />

English only (you will be notified of date, venue and fee via email).<br />

BMK5000: Strategic Issues in Marketing<br />

Instructor: Professor Ashok Charan<br />

Course description: This course prepares students for the role of Brand Management. It is taught in an<br />

application-­‐oriented fashion through lectures, class discussions, case studies and a simulation exercise;<br />

with the objective of developing critical analysis and problem-­‐solving abilities. It caters for the<br />

‘experience’ of managing brands through a simulation project called Destiny.<br />

Project Destiny, which spans the length of the course, provides for an appreciation of strategic issues in<br />

marketing. It trains and empowers participants to make better use of market knowledge for day-­‐to-­‐day<br />

marketing decisions. Participating teams take charge of an ongoing business for three years, develop<br />

business plans and take marketing decisions to enhance and grow their business.<br />

Lectures cover the key elements of the marketing mix with attention to the management and<br />

development of brands. They are laced with class discussions and case studies to rehearse and inculcate<br />

core marketing and business concepts. The lectures also provide for the understanding and application<br />

of market research.<br />

Course opinion: Mandatory <strong>CEMS</strong> class. This class can be a lot of work, the marketing game that spans<br />

over the whole semester will have students thinking and strategizing on a weekly basis. The game can<br />

get confusing as students are immediately thrown in the simulation without practice and pushed to<br />

make decisions with tight deadlines. Add to that 3 case studies, a midterm business plan presentation<br />

and final game wrap up in the shape of a management presentation. This course is the closest you can<br />

come to a real job, with data crunching, board presentations, drafting slides and thinking strategically all<br />

combined in one condensed semester. The only minus is that the lectures are quite slow and sometimes<br />

not really helpful for the game which as I said is sometimes very confusing (we have expressed this<br />

concerned to the professor who is working on implementing our comments in further sessions of the<br />

class).<br />

BMA5108: Technopreneurship<br />

Instructor: Professor Wong Poh Kam<br />

Course description: This course is intended for students with a strong interest in high tech<br />

entrepreneurship and aims to provide a hands-­‐on introduction to the entrepreneurial process of<br />

discovering, evaluating and exploiting opportunities for launching and building scalable businesses in<br />

general and technology-­‐ or knowledge-­‐based ventures in particular. An integral part of the course is for<br />

the students to learn about the entrepreneurial process by developing a concrete business plan for a<br />

new venture. The course covers the essential elements of a viable business plan, including the<br />

translation of a business idea into a viable business model that creates, communicates and captures<br />

10


value in new or existing markets, developing effective go-­‐to-­‐market strategies, building an execution<br />

team, securing funding, and planning and executing growth and exit strategies.<br />

Course opinion: A must! Professor Poh Kam is very well connected, and throughout the course has put<br />

many of us students in touch with entrepreneurs, angel investors and other industry experts. A priceless<br />

advantage of this class which also ended with the business plan presentation in front of an impressive<br />

panel of VCs, serial entrepreneurs, angel investors and other industry experts. I strongly recommend this<br />

class. The assessment comes in the form of a final business plan submission, final presentation as well as<br />

mini assignments and participation in online class discussions.<br />

BMA5003: Financial Accounting<br />

Instructor: Professor Charles Shi<br />

Course description: The course stresses the theory of accounts, generally accepted accounting<br />

principles, and the interpretation of financial statements. The perspective of the course is that of<br />

managers and investors as knowledgeable users of accounting information.<br />

According to the course outline, after taking this course, students should:<br />

• Have a broad view of the role of accounting in providing information for financial markets.<br />

• Understand the fundamental accounting concepts, principles, the elements of financial<br />

statements, and the implications of management’s judgment and choice in accounting<br />

measurement.<br />

• Know how the principles of accounting may prompt opportunistic behavior by management to<br />

further their own gain.<br />

• Have basic competence to comprehend how accounting numbers are created and to analyze,<br />

synthesize, and evaluate accounting information in the context of concrete business problems.<br />

• Be aware of international differences in accounting and of multinational accounting problems.<br />

Course opinion: If you are a finance or accounting student: do not take this course. I went to the first<br />

session and according to the professor the focus of this course would be on the interpretation and use<br />

of financial information. I hoped to refresh my accounting knowledge and to get further insights on the<br />

interpretation side. Unfortunately this course was very basic and therefore very boring. Additionally I<br />

cannot recommend the professor as he had difficulties to answer many questions, his English is not very<br />

advanced and some answers he gave were just plain wrong.<br />

BMA5004A & BMA5016A: Management & Organization and Leadership in Organization<br />

Instructor: Professor Ho Beng<br />

Course description: This course examined the current and emerging issues and challenges that<br />

managers must resolve. Question the course addressed was: What is management, what are the<br />

theories and controversies? What are the current and emergent issues facing organizations and their<br />

implications on managing? What is the best theory on planning, organizing, ensuring, and leading that<br />

we can use to address current and emerging challenges? What are the practical steps that you can take<br />

11


when applying the most appropriate theories? Leadership and Self-­‐awareness. Leadership, mindsets,<br />

change, and emotions. Leadership, teams, and influence. Becoming a leader. Helping others be leaders.<br />

As can be seen from the list of topics that I just gave, the course is divided in two separate parts. The<br />

first part is mainly about management in organizations. You learn with a textbook and you have to do<br />

weekly Multiple Choice quizzes. The second part is a lot more personal and is mainly about leaders and<br />

leadership in organization. As course preparation you have to take several psychological tests online to<br />

test your leadership style, thinking preferences, type of personality and so on. The course then focuses<br />

on the analysis of the results and helps you understand yourself, your strengths and your weaknesses a<br />

lot better. Also you get advice on how to use your strengths and how to work on your weaknesses in a<br />

leadership context. Part of the evaluation consists of a personal mission statement that you have to<br />

write for yourself and that forces you to think deeply about your goals and values in life.<br />

Course opinion: In the beginning I mainly took the course because I could transfer the credit to the<br />

University of Cologne. Also I was very skeptical about the notion that this class was going to be<br />

somewhat of a Psychology session. Also the professor seemed strange to me with his hyper temper.<br />

Nevertheless I have to say that I completely changed my mind and the course turned out to be one of<br />

the best courses that I have taken in my university time. While the first part was a little dull and the<br />

weekly MC tests annoying, the second part was really great because I got to learn a lot about myself.<br />

Also the professor turned out to be a very interesting, friendly, helpful and challenging person. I would<br />

recommend the course to anyone!<br />

BMA5002: Analytics for Manager<br />

Instructor: Professor Singfat Chu<br />

Course description: This course is, as you can expect from the name, highly analytical and focuses mainly<br />

on the various uses of Microsoft Excel. Many fresh graduates start their career as consultant / analyst<br />

supporting the Supply Chain, Marketing, Finance and HR departments to refine their processes i.e.<br />

making them more efficient, profitable and customer-­‐centric. The course aims to prepare participants<br />

towards such jobs by equipping them with a scientific / analytical mindset, that is, informed<br />

management based on data, models and sensitivity analyses.<br />

The course consists of biweekly group assignment, individual exams and a final group presentation.<br />

Through case analyses and their presentations, students will gain exposure to:<br />

• Decision and Risk Analyses i.e. Systematic assessment of Strategies, Risks, and Payoffs using<br />

Decision Trees<br />

• Business Optimization Models i.e. how to allocate scarce resources effectively (e.g. Optimal<br />

Product / Advertising Mix, Revenue Management, Hub Location, BPO, Portfolio Optimization,<br />

Supply Chain Optimization)<br />

• Simulation for hard-­‐to-­‐analyse applications e.g. Cash Balance Management<br />

• Extraction and communication of information from data i.e. exploratory CRM<br />

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• Forecasting via regression (e.g. analytical CRM) and time series models.<br />

Most of the time we worked with several Excel Plugins from the firm Pinnacle that we got to use for free<br />

for a two-­‐year period with the mandatory purchase of the textbook.<br />

Course opinion: If you have an analytical mind, like to work in consulting or any other data driven job,<br />

this course is a must. Besides Technopreneurship, I think this was my favorite class. Basic knowledge of<br />

Excel helps a lot, but is not a necessity. You need to have a laptop that runs Microsoft Windows in order<br />

to participate in the class as the Pinnacle Plugins do not work with the Mac version. I am a Mac user<br />

myself, therefore I installed Windows over a virtual machine on my Mac to run Excel. The professor is<br />

not the most sympathetic person in the world, but the things that he teaches you are of great help for<br />

any future job!<br />

Career events<br />

As a leading Asian business school, NUS receives many local and international companies of various<br />

industries for recruitment presentations. The kind of companies that come to campus are incredible and<br />

nothing compared to the quality and frequency that you usually get at the University of Cologne. Here is<br />

a list of companies that presented in September: <strong>Singapore</strong> Stock Exchange, Royal Bank of Scotland,<br />

Goldman Sachs, HSBC, Covidien, Unilever, Jane Street Capital, BP, Philips, AT Kearney, Merill Lynch, DBS,<br />

American Express, Procter&Gamble, Nomura. Typically you are notified at the beginning of the month of<br />

all the recruitment presentations taking place with dates, times, venues (most happen at 6pm and you<br />

might have to skip some of your evening classes or part of them).<br />

Some of the presentations also have workshops organized by the companies (such as the BP trading<br />

game), which could lead to an interview for the workshop top performers. As a rule of thumb, the<br />

presenters rarely gather CVs at the end of the session and unfortunately you will be required to apply<br />

online through the regular channels. However it pays to take notes during the sessions so as to use the<br />

information you have gathered in your cover letter later.<br />

You will have to register via email or via TalentEDGE Portal (username and password provided to you)<br />

for each of the career talks, carry your CV and to come in business attire.<br />

Internship/jobs<br />

This is where I have found that NUS lacks effectiveness. Although it organizes many recruitment<br />

presentations by industry leaders, investment banks, consulting firms, audit firms, etc… the end result is<br />

still for the student to apply online or go solo through networking and personal research.<br />

Career counseling and CV critique can be done via appointment with Ms Wang Wai Yee (email:<br />

bizwwy@nus.edu.sg). However seeing her personally has proven quite difficult for <strong>CEMS</strong> students which<br />

have expressed frustration because of the non responsiveness of the career office when discussing job<br />

opportunities or taking appointments. Most of the classmates I have asked were not very satisfied with<br />

that service or its results.<br />

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There is also no clear platform where opportunities are offered to students.<br />

During our stay, I have noticed that there was a willingness to improve our situation with regards to<br />

internship/jobs (by people like Justin Eng for example), however the problem is that <strong>CEMS</strong> students are<br />

not held to the same standards as MBA students by the administration and as such any real change<br />

could take more time.<br />

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Life in <strong>Singapore</strong><br />

During your stay in <strong>Singapore</strong>, you will not only experience <strong>Singapore</strong>an culture but a blend of all Asian<br />

cultures be it in gastronomy, festivals, languages, traditions and much more.<br />

<strong>Singapore</strong> is significantly more expensive than other Southeast Asian cities, a lot safer, and very<br />

straightforward when it comes to transportation or any other day-­‐to-­‐day issue.<br />

Below I will expose some of the most important aspects you need to be aware of before leaving there<br />

and after you arrive.<br />

Transport<br />

Once you land in <strong>Singapore</strong>, you have two options for transportation, the MRT (the subway) or a taxi.<br />

The taxis all speak English (some of them better than others), be sure to have your address with you.<br />

The taxi fare will vary depending on time of day. There will be an “airport surcharge” of 3SGD. If you<br />

take the taxi at rush hour (8-­‐10 am and 5-­‐7pm) there is a meter surcharge of 35% and if you take it after<br />

midnight there is a meter surcharge of 50%.<br />

Generally, taxis are quite cheap compared to Europe, average taxi ride is 10-­‐15SGD (c.7-­‐8EUR) for very<br />

decent distances (15min ride), but again it depends on the time of day and your destination<br />

Finally it is important to note that <strong>Singapore</strong> and Hong Kong are the only places where the taxis are<br />

regulated and as such you do not need to bargain or negotiate. The fare on the meter is clearly<br />

displayed and it is illegal for cabs to overcharge or tout.<br />

For the MRT, you can only take the green line from the airport and you might have to change lines or<br />

switch to bus depending on your end destination. Be sure to prepare this ahead of time. It takes around<br />

1 hour and 20 minutes by public transport to arrive at NUS from the airport because it is located in the<br />

very east of <strong>Singapore</strong> while NUS is in the west.<br />

Public transport is easy and super efficient (buses and MRT). NUS Business school is served by many<br />

buses but no MRT -­‐ bus 183, 10, 200...<br />

Tip: best website to get around is www.gothere.sg you can prepare all your journeys in advance. It has<br />

proven quite helpful for a lot of us.<br />

Eat and drink<br />

One of the best things in <strong>Singapore</strong> is Food and Drinks. You will find a huge variety of food: Indian,<br />

Malay, Chinese, Korean, Japanese, “Western”…<br />

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Food Courts: most of <strong>Singapore</strong>ans don’t cook, but eat at the food court. Different stalls offer a huge<br />

variety of Asian specialties. Once you buy your meal, you meet with your friends at one of the common<br />

tables. Very cheap and convenient. On the Campus, food courts are very good and very cheap.<br />

Restaurants: you will also find a lot of restaurants, offering all kind of food. The prices are then more<br />

similar to what you can find in Europe, especially if you are in the nightlife district (Clarke Quay). Very<br />

good and cheap Indian food can be found in Little India.<br />

Fast Food: Usual fast food can be found all over <strong>Singapore</strong> (and even on the campus): KFC, McDonald’s,<br />

Wendy’s, Subway, Pizza Hut, … Most of these brands also offer home delivery, which can be useful since<br />

housing can be far from restaurants. 24/7 service is also available most of the time! You will also find<br />

some local fast food chains, like MOS burger and its famous “Rice Burger”<br />

Drinks: Drinks are usually purchased at a specific stall. A large choice of ice teas and iced coffees is<br />

usually offered, along with the delicious Milo (a malted chocolate milk). Vending machines offer<br />

everywhere very special kinds of drinks, such as Aloe Vera drinks and herbal teas. Most of them are very<br />

good. Alcohol is very expensive compared to the rest of the food and beverage. Some local beers are<br />

very refreshing but rather thin compared to German beers, like the Tiger beer.<br />

Travel around<br />

I cannot discuss here all the different destinations that you can visit. If you like backpacking, you will be<br />

in heaven! After all, you are not in <strong>Singapore</strong> just to study. After all, when do you get the chance to visit<br />

and experience so many different countries and cultures? Here is a list of countries that I have visited,<br />

some of them more than once: Malaysia, Indonesia, Macau & Hong Kong, Thailand, Cambodia, Vietnam.<br />

Many low cost airlines operate from Changi Airport: Tiger Airways, Air Asia, Jetstar, Cebu Pacific, Zest, …<br />

Register to their Newsletter to be informed of the discounts! You can also travel to Malaysia by bus. It is<br />

fast and very (very!) comfortable.<br />

In <strong>Singapore</strong> itself, a lot of natural reserve and parks make it possible to relax. A Nickname for<br />

<strong>Singapore</strong> is “The garden city”. The beachfront is not really “scenic” but you can enjoy cool barbecues<br />

there, and even try some cable-­‐wakeboarding.<br />

Clubbing and pubbing<br />

Most of the nightlife is gathered in the city center, mostly around Clarke Quay (pronounced Klah Key).<br />

Parties are organized in nightclubs by Student’s unions and Expats. Register to the related Facebook<br />

groups to be aware of what’s going on. Best nightclubs are Attica, New Asia Bar & Stereo Lounge.<br />

You can also party in Sentosa, a <strong>Singapore</strong>an island dedicated to entertainment. A few clubs are to be<br />

found there, like the WaveHouse (where you can surf an artificial wave during your night), or Azura for<br />

very nice beach parties. In December, “Zoukout” festival is held on Sentosa with this year David Guetta<br />

and Tiesto playing.<br />

2 casinos are also available if you enjoy gambling. The most recent one, Marina Bay Sands, is impressive!<br />

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Shopping<br />

Shopping is the favorite activity of <strong>Singapore</strong>ans. There are hundreds of Malls all over <strong>Singapore</strong>. The<br />

main shopping avenue, “Orchard Road” is full of them, and of luxury brands. Prices are similar than in<br />

Europe, but higher than in the rest of Asia. Still, you can find good deals, especially for Hi Tech goods at<br />

the Funan Mall, and all kind of goods (really anything you want) at Mustafa Center (open 24/7)<br />

Cultural activities<br />

<strong>Singapore</strong> is trying to develop its cultural life. The numerous museums are very nice (Asian Civilization<br />

Museum, <strong>Singapore</strong>an Art Museum, National Museum of <strong>Singapore</strong>…). But still, there is no exceptional<br />

exhibition, and <strong>Singapore</strong>ans are not very interested in arts.<br />

It’s quite the same for live music. A few bars, held by Europeans, offer live music<br />

(http://www.timbregroup.asia/) but apart from this, there is not much going on from a musical point of<br />

view. The only place for a kind of “underground culture” is the Substation (http://www.substation.org/)<br />

but again, it is nothing comparable to European cultural life.<br />

You can check TimeOut to know more about the cultural activities in <strong>Singapore</strong>:<br />

http://www.timeoutsingapore.com/and you can buy tickets online on Sistic: http://www.sistic.com.sg<br />

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Conclusion<br />

I had the time of my life in <strong>Singapore</strong> and loved almost every minute of it. The people, the food, the<br />

university, the parties and the travels were just great. The <strong>Singapore</strong>an experience, like any other<br />

experience, is what you make of it. You can travel around or spend your time home. You can study only,<br />

or divide your time between studying and other activities. There is something for everyone and I have<br />

no doubt that you will find what you are looking for there, be it adventure, peace of mind, new business<br />

opportunities, new friends or simply a great time.<br />

I hope you find this report useful, I urge you to contact me if you have any additional question or<br />

concern.<br />

Best regards,<br />

Moritz<br />

Köln, 6 th of January 2011<br />

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