He Ritenga Whakaaro - New Zealand Doctor
He Ritenga Whakaaro - New Zealand Doctor
He Ritenga Whakaaro - New Zealand Doctor
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Tātaritanga ā Rangahau Hāngai - Literature Review 2<br />
2.4.1 Technical Competence<br />
Evaluating patients’ perceptions of their health care is complicated by the fact that most patients have difficulty<br />
assessing the technical aspects of health services. Rather it is (only) health professionals who are able to judge the<br />
clinical quality of the service provided. This discrepancy between the ability of the patient and provider to assess<br />
technical competence is encapsulated in the notion of ‘credence goods’. Dulleck and Kerschbamer (2006) define a<br />
credence good as,<br />
‘…goods and services where an expert knows more about the quality a consumer needs than the<br />
consumer himself [such as automotive repairs or computer services]. The consumer can ex post<br />
only observe (but might [still] be unable to verify) whether the problem still exists’. (p 5)<br />
If the problem no longer exists the consumer can not necessarily tell whether they got the appropriate level of<br />
service or one that was unnecessarily high (and therefore inappropriately expensive). Furthermore they may not<br />
even be able to tell whether a suggested treatment was provided or if they received the prescribed (and billed) level<br />
of service.<br />
Dulleck and Kerschbamer (2006) cite several studies that demonstrate that, in keeping with the notion of a<br />
credence good, healthcare services are not provided in a uniform fashion, including reports that: an average<br />
person’s probability of receiving a major surgical intervention is one third greater than that of a physician or member<br />
of a physician’s family; optometrists often prescribe unnecessary treatment; the frequencies of caesarean deliveries<br />
compared to normal childbirths vary with the fee differentials of health insurance companies; and the frequency of<br />
cervical cytology treatments is correlated with the fee for the treatment. As the authors write (p. 32),<br />
‘Medical treatments offer the most complicated and maybe the most important environment [for<br />
credence goods]… Patients usually are either physically not able to observe treatment – as during<br />
an operation – or simply lack the education to verify the treatment delivered by [a clinician]’.<br />
Confirmation that patients cannot judge technical aspects of care was found by Rao et al (2006) who compared<br />
older patients’ assessments of care with a review of practice records. They found that patients’ assessments were<br />
not an adequate reflection of the technical quality of their primary care, concluding that both patient-based and<br />
records-based measures of quality are required.<br />
Given that the technical aspects of healthcare are only imperfectly understood and evaluated by most patients,<br />
how can consumers assess quality? Despite unfamiliarity with many aspects of the credence good or service the<br />
consumer can still come to a judgment, even for those services that are complex or that have unclear outcomes<br />
(<strong>New</strong>some & Wright 1999; Leiper et al 2006) However, the criteria by which that judgment will be made are likely to<br />
be different from those that would be used by an expert in the field.<br />
‘Service users who cannot judge the technical quality of the outcome effectively will base their<br />
quality judgments on structure and process dimensions such as physical settings, the ability to solve<br />
problems, to empathise, time keeping, courtesy, and so on’. (<strong>New</strong>some & Wright 1999 p. 164)<br />
For example, in their research on consumer views and experiences of primary health care in <strong>New</strong> <strong>Zealand</strong>, Kerse<br />
and colleagues (2004) found that that, alongside good communication skills and the importance of the doctorpatient<br />
relationship, many participants also prioritised doctors’ professional expertise. This incorporated medical<br />
knowledge (e.g., including their diagnostic skills and up-to-date professional knowledge) as well as communication<br />
and relationship skills, with participants possibly resting their judgements of doctors’ professional expertise on<br />
criteria such as problem-solving and empathy.<br />
A number of <strong>New</strong> <strong>Zealand</strong> (ProCare <strong>He</strong>alth Ltd. 1995; Nicholls & Jaye 2002) and international (Edgman-Levitan<br />
& Cleary 1996; Booske et al 1999; Feldman et al 2000; Fowles et al 2000; Beaulieu 2002) studies have looked at<br />
consumer preferences for clinicians; that is, how consumers select health providers or what kind of information<br />
consumers want to receive about a provider. Consumer preferences for information about selecting a provider are<br />
influenced by what information they are given and how it is presented. Information on the technical performance of<br />
<strong>He</strong> <strong>Ritenga</strong> <strong>Whakaaro</strong>: Māori experiences of health services | 27