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wholenote april '97<br />
3<br />
PJUdu, ~ 'PtU:UUHt-<br />
The Great Name Change Game<br />
It's been an interesting journey from Pulse to wholenote<br />
One reader, very eru;ly on, said "... you will probably get<br />
many, many letters from readers telling you how wonderful<br />
PULSE is." True enough! And we did.<br />
"... Your excellent "ImPulse" and "SimPulse"<br />
magazine" (Brian Wilson, (Chris Dawes) and "Re-<br />
North York); "What a good Pulse" (Ruth Budd) and<br />
idea! (Pulse, that is.)" (Patty "Plus" and "Pulsate" (a real<br />
Llossa, New fork); "I crowd favourite). .<br />
appreciate it & enjoy it very But then the tide started<br />
much." (Elena, Etobicoke); to turn. None of the x-Pulse<br />
"... most useful, entertaining names was as simply musical<br />
... constantly growing and as the original. What about .<br />
improving magazine:" (Fred future readers who'd never<br />
Kurban, North York); "a heard of Pulse?<br />
tremendous.asset in assessing We decided the new<br />
what is playing ...." (Steve name would have to stand on<br />
Living, Borough of York); " its own.<br />
the source for concert<br />
That very day it<br />
information." (Douglas arrived: ..."My suggestion is:<br />
Schalin, Toronto);<br />
The Whole Note. You could<br />
"entertaining and informative do whimsical things with the<br />
" (Mohsen Boctor· and Nadia graphics. (Joy GorrkJn,<br />
Lebar Boctor, Etobicoke) Toronto)<br />
Many of the early letters We started rolling it<br />
recommended staying with round our mouths (along<br />
some variation of "pUlse". with "Keynotes" and<br />
Inclined that way ourselves "Acora" and "Courante".)<br />
at first, we considered Slept on. it.<br />
"Puls@TO, "TO.Pulse", and SEE WINNERS, BACK PAGE<br />
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